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Programme:

Marketing

Study Cycle: Second Cycle (Postgraduate)
Faculty: Business and Economics
Programme Code: N-MBAMAR120C
Academic year: 2018 / 2019
Title: Master of Economic Sciences - Field: Marketing
ECTS: 120 (2 years) Accrediation
Decision: Decision for running of the program

Program’s aims are:
- Raising the level of management and supervision of enterprises and development of contemporary management;
- Training and developing of contemporary profile managers: entrepreneurs, prepared to take actions, as well as risks related to any initiative, flexible, determined and courageous individuals;
- Education of highly-qualified and professional managers with leadership abilities and desire to face the risks of the new millennium;
- Creation of managers with new perspectives and way of reasoning, developing of skills for predicting the future and taking the risks and possibilities that emerge in the business of the 21st century.

Upon successful completion of the program students will be able:
- To work individually and in groups on research methods that are more relevant for meeting the needs of the population,
- To elaborate the differences and needs of the community, in professional and scientific terms.
- To actively participate in creating macroeconomic and microeconomic policy.
- To be inform and to contribute in scientific and professional elaborations.

Knowledge and understanding

- Calculation of basic macroeconomic aggregates and critical analysis of current macroeconomic policies.
- Providing a critical review of development policies and their application in national economy.

Applying knowledge and understanding

- The ability to diagnose the actual market developments, predict the tendencies of these developments and analyze the effects of measures of economic policy on market movements.

Making judgement

- Able to be involved in the position of leaders in profitable and unprofitable organizations in the country and around the world.
- Analysis of the general processes of economic development in the world and especially the processes of transition, regionalization and globalization of world economic trends.

Communication skills

- Allow the development of personal skills, communication, research and other important skills needed for employment.
- Allowing students to actively engage in teaching and to conduct independent research in all areas of business and economics.

Learning skills

- Develop the concept of critical thinking of the students.
- Allowing the acquisition of research skills and experience of management, marketing and public finance, in private and nonprofit organizations.

Semester 1

  • [MCBA1018] [6 ECTS] Finances for Managers
    The course aims to provide students theoretical and practical knowledge in the field of finance management of businesses entities. The course provides students (potential managers) sufficient familiarity with the financial information in order to enable analysis and interpretation of financial data in any investment and financial decisions. The course also aims to enable students to develop skills for evaluating the business entity and managing various forms of financing of business activities as well as prediction and decision making about investing now and in the future.
  • [MCBA1011] [6 ECTS] Advanced Economics
    The course is composed of two parts: microeconomics and macroeconomics. Within the frames of macroeconomics the consumer behaviour under existential conditions of budget restrictions and its target function are studied- utility maximization, as well as the enterprise behaviour within different market structures and their target function- profit maximization. In microeconomics, the factors of production and their prices, as well as the role of the state in regulating the businesses and the domains of market failure are also dealt with. Macroeconomics is concerned with the functioning of economics as a whole. In this context, the attention is focused on the most important macroeconomic concepts: gross domestic product, inflation, unemployment, savings, investments, rate of exchange etc. Special attention is dedicated to the factors that derange the macroeconomic balance, both in long and short terms, as well as the nature and character of the key macroeconomic policies which strive for approaching the movement of the factual gross domestic product, as much as possible, to the movement of the potential gross domestic product.
  • [6 ECTS] Advanced Strategic Management
    The main purpose of the course in the post graduated studies is that students can deepen their knowledge in the field of strategic management through concrete analysis of cases in Republic of Macedonia and worldwide. The course goal in this direction is to be processed/analyzed in a more detailed way all of the relevant topics on the strategic management field and the same to come alive with practice examples from different organizations.
  • [6 ECTS] Elective course
    • [EMBA1015] Applied Statistics
    • [EMBA1020] Promotion
    • [ECMBA30] Total Quality Management
    • [EMBA1021] Game Theory
    • [EIER2030] Export Strategies and Competition Policy
    • [EMAR0105] Product Management and Design
    • [EMBA05] Price Management
    • [EMBA2020] Organizational Behaviour
    • [EMAR0106] Distribution and Sales System
    • [MCBA1015] Strategic Management
  • [6 ECTS] Free elective course
    • [MFE01] Rhetoric
    • [MFE02] Multilingualism and multiculturalism
    • [MFE03] Selected Advanced Topics in IT Applications for Preparing a Scientific Paper
    • [MFE04] Selected Advanced Topics in Applications for Statistical Data Processing
    • [MFE05] Professional Communication
    • [MFE09] Labor Market
    • [MFE08] Methodology of Teaching
    • [MFE10] Philosophy of Social Sciences
    • [MFE11] Project Management
    • [MFE12] Optimization Methods
    • [MFE13] Ethical and Legal Issues in Information Technology (IT)
    • [MFE14] Protection of Human Rights

Semester 2

  • [EMBA01] [6 ECTS] Advanced Marketing Management
    The course aims to prepare students to apply and implement marketing strategies in company practices, managing the marketing environment, market and market segmentation, market research, consumer behavior, geo-marketing, guerilla marketing, e-marketing and managing the elements of marketing mix of an organization or company, as they will be able to make optimal design elements of marketing mix, such as product, price, promotion and modern methods of distribution and sales. As important solutionsa to marketing and company problems are involved in the situations analysis, careful implementation of information from research and marketing principles. The aim of the course is to understand the complexity of marketing management decisions, as well as the limitations of the analysis of the markets, buyers, competition and integration of the concept of the original marketing plan.
  • [EMBA02] [6 ECTS] Marketing Research
    The aim of the course is: 1. Acquiring knowledge and skills for independently conducting marketing research project; 2. Understanding of the various stages of the process of marketing research; 3. Understanding of qualitative marketing research methods; 4. Recognition of quantitative marketing research methods; 5. Understanding of research methods of individual instruments of the marketing mix;
  • [MCBA1022] [6 ECTS] Consumer Behaviour
    Consumer Behavior is a more advanced course from Marketing Studies which focuses on understanding and managing the consumer - marketer relationship. The course examines the concepts and theories of the social sciences and utilizes them in order to understand consumers and to develop, evaluate and implement effective marketing strategies. The material to be covered includes a study on consumers, perception and memory, motivation, persuasion and behavior, consumer decision making, satisfaction, reference groups and consumer behavior, household consumer behavior, income and social class, adult subculture, culture and consumer behavior, ethics and social responsibility of consumer behavior.
  • [6 ECTS] Elective course
    • [EMBA1015] Applied Statistics
    • [EMBA1020] Promotion
    • [ECMBA30] Total Quality Management
    • [EMBA1021] Game Theory
    • [EIER2030] Export Strategies and Competition Policy
    • [EMAR0105] Product Management and Design
    • [EMBA05] Price Management
    • [EMBA2020] Organizational Behaviour
    • [EMAR0106] Distribution and Sales System
    • [MCBA1015] Strategic Management
  • [6 ECTS] Free elective course
    • [MFE01] Rhetoric
    • [MFE02] Multilingualism and multiculturalism
    • [MFE03] Selected Advanced Topics in IT Applications for Preparing a Scientific Paper
    • [MFE04] Selected Advanced Topics in Applications for Statistical Data Processing
    • [MFE05] Professional Communication
    • [MFE09] Labor Market
    • [MFE08] Methodology of Teaching
    • [MFE10] Philosophy of Social Sciences
    • [MFE11] Project Management
    • [MFE12] Optimization Methods
    • [MFE13] Ethical and Legal Issues in Information Technology (IT)
    • [MFE14] Protection of Human Rights

Semester 3

  • [BE0101] [6 ECTS] Research Methodology
    The course focuses on a wide range of research methods that may be utilized within the frames of all social sciences. Attention is paid to the quantitative as well as qualitative research methods. The course is aimed at individuals who are in need of conducting social research as a part of their academic studies.
  • [BE0102] [6 ECTS] Advanced Marketing Services
    Course objectives are to help students to acquire knowledge of the unique aspects and challenges inherent in the management marketing of service delivery or other intangible offerings. Also, the course enables the development of the ability to think critically and strategically about the possibilities and problems that arise in the service industry and to apply those concepts in marketing management to formulate solutions to problems. Later analysis of the service process and its importance as detecting and finding the critical factors that affect the success and improving the quality of services, from various market surveys and research. Also to understand the importance of the customer in the industry to establish a good relationship with customers and always try to meet the needs and desires of customers requirements and value its loyal customers.
  • [BE0103] [6 ECTS] Advanced International Marketing
    Through the course ‘’ Advanced International Marketing’’ students will acquire knowledge of international marketing. Particular importance is given to the impact of factors such as culture, social environment, political environment, human resources and global marketing, market segmentation, the elements of marketing mix and more.
  • [6 ECTS] Elective course
    • [EMBA1015] Applied Statistics
    • [EMBA1020] Promotion
    • [ECMBA30] Total Quality Management
    • [EMBA1021] Game Theory
    • [EIER2030] Export Strategies and Competition Policy
    • [EMAR0105] Product Management and Design
    • [EMBA05] Price Management
    • [EMBA2020] Organizational Behaviour
    • [EMAR0106] Distribution and Sales System
    • [MCBA1015] Strategic Management
  • [6 ECTS] Elective course
    • [EMBA1015] Applied Statistics
    • [EMBA1020] Promotion
    • [ECMBA30] Total Quality Management
    • [EMBA1021] Game Theory
    • [EIER2030] Export Strategies and Competition Policy
    • [EMAR0105] Product Management and Design
    • [EMBA05] Price Management
    • [EMBA2020] Organizational Behaviour
    • [EMAR0106] Distribution and Sales System
    • [MCBA1015] Strategic Management

Semester 4

  • [BE-THESIS-120] [30 ECTS] Master Thesis
    After passing examinations, the student may begin the procedure of filing, making and public defense of thesis topic. The student chooses the mentor, who gives him instructions for preparation of the application of master theses. The application must be granted by the Graduate Studies Educational Collegium and the Scientific and Academic Council of the Faculty. After preparing the final version of Masters Thesis, Academic-Scientific Council of Faculty forms a three-member committee, which prepares the report, which is may be accepted or rejected. The positive report is approved by the Academic-Scientific Council and it is set the date of public defense. After successfully defending the thesis, the student gains the degree - Master of Economic Sciences / Field: Marketing.
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