South East European University
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Marketing (2012/2013)

Study Cycle: Second Cycle (Postgraduate)
Faculty: Business and Economics
Academic year: 2023 / 2024
Title: Master of Economic Sciences / Module: Marketing
ECTS: 60 (1 year) Accrediation
Program’s aims are:
  • Raising the level of management and supervision of enterprises and development of contemporary management;
  • Training and developing of contemporary profile managers: entrepreneurs, prepared to take actions, as well as risks related to any initiative, flexible, determined and courageous individuals;
  • Education of highly-qualified and professional managers with leadership abilities and desire to face the risks of the new millennium;
  • Creation of managers with new perspectives and way of reasoning, developing of skills for predicting the future and taking the risks and possibilities that emerge in the business of the 21st century.

Graduates in this area will acquire general and specific competencies including the ability for analysing and synthesising as a general learning skill. Further more, students will have the ability to:  interpret business data, economic indicators, to interpret prospects, executive reports, resumes, feasibility studies. They will obtain planning abilities, organising skills, decision making, abilities to control and review business decisions within the organization, ability to motivate in order to achieve business goals, ability to apply quantitative methods, enquiry methods. They will be capable to apply theoretical methods in order to resolve business problems and to develop business plans/strategic plans (short-term, mid-term and long-term). They will be able to govern the organization in transition periods and able to create conditions for local economic development as well as to distinguish competitive advantages for particular areas.

Knowledge and understanding
  • Calculation of basic macroeconomic aggregates and critical analysis of current macroeconomic policies.
  • Providing a critical review of development policies and their application in national economy.
Applying knowledge and understanding
  • The ability to diagnose the actual market developments, predict the tendencies of these developments and analyze the effects of measures of economic policy on market movements.
Making judgement
  • Able to be involved in the position of leaders in profitable and unprofitable organizations in the country and around the world.
  • Analysis of the general processes of economic development in the world and especially the processes of transition, regionalization and globalization of world economic trends.
Communication skills
  • Allow the development of personal skills, communication, research and other important skills needed for employment.
  • Allowing students to actively engage in teaching and to conduct independent research in all areas of business and economics.
Learning skills
  • Develop the concept of critical thinking of the students.
  • Allowing the acquisition of research skills and experience of management, marketing and public finance, in private and nonprofit organizations.

Semester 1

  • [6 ECTS] Research Methodology
    Quantitative and qualitative methods of study and their application in studies of economics and business,s surveys and their analysis, case studies, regression analysis, using stati software such as SPSS and Microfit.
  • [6 ECTS] Marketing Management
    The aim of this subject is to provide students with knowledge from the management field by the marketing activities, marketing environment and its influence on the functioning of the enterprises, elaborating the product policy, prices, distribution and promotion, as well as the decisions made by the managers with regards to these policies. The strategies applied by the managers, as well as the consequences from those strategies, marketing planning, marketing tactics and marketing control will be also elaborated.
  • [6 ECTS] Market Research
    Marketing information and resources needs analysis involves collecting and expanding the primary and secondary data. Defining a problem, research design, experiment techniques, data collecting and analyzing. General review of the methods for measuring client reactions on the project features, advertising effectiveness and other promotional concepts.
  • [6 ECTS] Elective course 1
    • Services Marketing
    • Product Management and Design
    • Operational Management
    • Management Information Systems
  • [6 ECTS] Elective course 2
    • Services Marketing
    • Product Management and Design
    • Operational Management
    • Management Information Systems

Semester 2

  • [24 ECTS] Master Thesis
    After passing examinations, the student may begin the procedure of filing, making and public defense of thesis topic. The student chooses the mentor, who gives him instructions for preparation of the application of master theses. The application must be granted by the Graduate Studies Educational Collegium and the Scientific and Academic Council of the Faculty. After preparing the final version of Masters Thesis, Academic-Scientific Council of Faculty forms a three-member committee, which prepares the report, which is may be accepted or rejected. The positive report is approved by the Academic-Scientific Council and it is set the date of public defense. After successfully defending the thesis, the student gains the degree - Master of Economic Sciences / Field: Marketing.
  • [6 ECTS] Free elective course 1
    • Total Quality Management
    • Distribution and Sales System
    • Selected Topics in IT Applications for Preparing a Scientific Paper
    • Applications for Statistical data Processing