Program’s aims are:
- Raising the level of management and supervision of enterprises and development of contemporary management;
- Training and developing of contemporary profile managers: entrepreneurs, prepared to take actions, as well as risks related to any initiative, flexible, determined and courageous individuals;
- Education of highly-qualified and professional managers with leadership abilities and desire to face the risks of the new millennium;
- Creation of managers with new perspectives and way of reasoning, developing of skills for predicting the future and taking the risks and possibilities that emerge in the business of the 21st century.
Graduates in this area will acquire general and specific competencies including the ability for analysing and synthesising as a general learning skill. Further more, students will have the ability to: interpret business data, economic indicators, to interpret prospects, executive reports, resumes, feasibility studies. They will obtain planning abilities, organising skills, decision making, abilities to control and review business decisions within the organization, ability to motivate in order to achieve business goals, ability to apply quantitative methods, enquiry methods. They will be capable to apply theoretical methods in order to resolve business problems and to develop business plans/strategic plans (short-term, mid-term and long-term). They will be able to govern the organization in transition periods and able to create conditions for local economic development as well as to distinguish competitive advantages for particular areas.
Knowledge and understanding
- Calculation of basic macroeconomic aggregates and critical analysis of current macroeconomic policies.
- Providing a critical review of development policies and their application in national economy.
Applying knowledge and understanding
- The ability to diagnose the actual market developments, predict the tendencies of these developments and analyze the effects of measures of economic policy on market movements.
Making judgement
- Able to be involved in the position of leaders in profitable and unprofitable organizations in the country and around the world.
- Analysis of the general processes of economic development in the world and especially the processes of transition, regionalization and globalization of world economic trends.
Communication skills
- Allow the development of personal skills, communication, research and other important skills needed for employment.
- Allowing students to actively engage in teaching and to conduct independent research in all areas of business and economics.
Learning skills
- Develop the concept of critical thinking of the students.
- Allowing the acquisition of research skills and experience of management, marketing and public finance, in private and nonprofit organizations.
Semester 1
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[6 ECTS]
Research Methodology
Quantitative and qualitative methods of study and their application in studies of economics and business,s surveys and their analysis, case studies, regression analysis, using stati software such as SPSS and Microfit.
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[6 ECTS]
Marketing Management
The aim of this subject is to provide students with knowledge from the management field by the marketing activities, marketing environment and its influence on the functioning of the enterprises, elaborating the product policy, prices, distribution and promotion, as well as the decisions made by the managers with regards to these policies. The strategies applied by the managers, as well as the consequences from those strategies, marketing planning, marketing tactics and marketing control will be also elaborated.
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[6 ECTS]
Market Research
Marketing information and resources needs analysis involves collecting and expanding the primary and secondary data. Defining a problem, research design, experiment techniques, data collecting and analyzing. General review of the methods for measuring client reactions on the project features, advertising effectiveness and other promotional concepts.
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[6 ECTS]
Elective course 1
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Services Marketing
Тhe course objective is to present the theoretical and applicable aspects of service marketing, such as: definitions of Service Marketing, features affecting the services, marketing strategies for the service companies directed at service quality improvement etc.
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Product Management and Design
The purpose of this course is to prepare students to use and manage techniques and methods for the design and management of products and services and to enable them to be able to apply them in business companies.
As the objective of this course will be an analysis of:
* Production capacity, self-determination of the production center and the system of units of products and services;
* Aggregate production planning and their schedule;
* Monitoring and control of the production process;
* Anticipation of needs;
* Managing inventories;
* Production programme;
* Production quality;
* Managing the performance of enterprise;
* Managing the economy;
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Operational Management
The purpose of this course is for students to gain knowledge and be able:
* To prepare and to make decisions that produce production and services.
* To prepare and make decisions that control their production and services.
* To find a suitable approach for solving any situation related to the complex issue of production and services.
* To learn about various activities of the organization and functioning of the entire system of the operation management.
* To prepare and make decisions that creates conditions for production and services.
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Management Information Systems
Within the course frames topics from the field of receiving, processing and using information by the enterprise will be covered. The focus will be on the sole importance of the information for managing contemporary enterprises. Information technologies will be covered solely from the aspect of their role in information processing in the enterprise that is support of the overall process of their management. Within those frames, attention will be given to the following aspects: introduction to Management Information Systems, basic types of Management Information Systems, Information Technology and Information System Management, building of the Management Information Systems in the enterprise
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[6 ECTS]
Elective course 2
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Services Marketing
Тhe course objective is to present the theoretical and applicable aspects of service marketing, such as: definitions of Service Marketing, features affecting the services, marketing strategies for the service companies directed at service quality improvement etc.
-
Product Management and Design
The purpose of this course is to prepare students to use and manage techniques and methods for the design and management of products and services and to enable them to be able to apply them in business companies.
As the objective of this course will be an analysis of:
* Production capacity, self-determination of the production center and the system of units of products and services;
* Aggregate production planning and their schedule;
* Monitoring and control of the production process;
* Anticipation of needs;
* Managing inventories;
* Production programme;
* Production quality;
* Managing the performance of enterprise;
* Managing the economy;
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Operational Management
The purpose of this course is for students to gain knowledge and be able:
* To prepare and to make decisions that produce production and services.
* To prepare and make decisions that control their production and services.
* To find a suitable approach for solving any situation related to the complex issue of production and services.
* To learn about various activities of the organization and functioning of the entire system of the operation management.
* To prepare and make decisions that creates conditions for production and services.
-
Management Information Systems
Within the course frames topics from the field of receiving, processing and using information by the enterprise will be covered. The focus will be on the sole importance of the information for managing contemporary enterprises. Information technologies will be covered solely from the aspect of their role in information processing in the enterprise that is support of the overall process of their management. Within those frames, attention will be given to the following aspects: introduction to Management Information Systems, basic types of Management Information Systems, Information Technology and Information System Management, building of the Management Information Systems in the enterprise
Semester 2
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[24 ECTS]
Master Thesis
After passing examinations, the student may begin the procedure of filing, making and public defense of thesis topic. The student chooses the mentor, who gives him instructions for preparation of the application of master theses. The application must be granted by the Graduate Studies Educational Collegium and the Scientific and Academic Council of the Faculty. After preparing the final version of Masters Thesis, Academic-Scientific Council of Faculty forms a three-member committee, which prepares the report, which is may be accepted or rejected. The positive report is approved by the Academic-Scientific Council and it is set the date of public defense. After successfully defending the thesis, the student gains the degree - Master of Economic Sciences / Field: Marketing.
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[6 ECTS]
Free elective course 1
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Total Quality Management
The course objective is to equip students to understand the essence of the Total Quality Management, its importance and the positive aspects of its utilization. Within the course frames the following will be studied: what is quality with regards to products and services, as well as the consequences of the poor quality and the gains from the top quality. The movements and theories of Total Quality Management will be then studied, starting with the classical, western as well as Japanese authors. The elements of total quality management will also be studied. Furthermore, the most important techniques related to total quality management will be analyzed, and finally, the method of implementing the total quality management as well as the criteria necessary for the most famous quality rewards in the world will be studied.
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Distribution and Sales System
Determining the contemporary distribution system as a marketing tool, bearers and organizational forms of distribution, relationships between the participants in the distribution process, factors influencing the distribution development, regulating the distribution system, as well as the sales, methods and the contemporary sales method. Also: Presenting the market elements and its institutions from the aspect of its influence on traffic execution. Selection of an appropriate location as a factor in the execution of traffic activities. Wholesale and retail with all significant aspects of executing the activities. Issues related to costs, margins- discount and retail price formation. Formulating and leading the trade policy. Practical perception of the techniques of trade operations: supply, storehouse, sales and transport operating etc.
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Selected Topics in IT Applications for Preparing a Scientific Paper
The aim of this subject is:
* To display the technical elements, the structure of the text and deign of a scientific research.
* To enable students to acquire advanced knowledge and skills from selected chapters of IT applications that will be needed in preparation of the scientific and research paper.
* Practical application of these objectives in preparing student’s individual research paper.
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Applications for Statistical data Processing
The aim of this subject is:
* To display the technical elements in the field of statistics: organizing, processing, and comparing through analysis and publication of data.
* To enable students to acquire advanced knowledge and skills of the applications for statistical data processing.
* Practical application of these objectives in statistical processing of data obtained from questionnaires, reports, scientific studies and other documents.
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