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Programme:

International Communication

Study Cycle: First Cycle (Undergraduate)
Faculty: Languages, Cultures and Communications
Academic year: 2019 / 2020
Title: Bachelor of Communication Sciences / Branch: International Communication
ECTS: 180 (3 years) Accrediation

The three year Bachelor of Arts study program in International Communications at the Department of Communications includes dynamic, interactive, and interdisciplinary studies. It is expected that this study program will generate professional results adopted for the needs of the global integrative market, and at the same time it will serve as a basis for post-graduate studies (second-cycle studies).

 This three-year program prepares students for work places in international organizations and institutions; in the industry of media; work places in the growing, fast evolving field of communication strategies and technologies used by the corporations and other organizations; for work places in foreign affairs; and personal policies in training and development.

The International Communications study program is designed in a way to satisfy the current and future needs of the market for work places in specific fields of international communications; in creating the politics in national and international level and the corporation development in the field of media; digital and interactive communications; internet companies; in the development of portals; journalism; corporate and organizational communication and foreign affairs, etc.

International Communications offers a deep understanding and knowledge in the field of international communication skills and at the same time it orients students to other fields which will be specialized in the second cycle of studies. During the three year study program the students are given opportunities to participate in different workshops organized by local and international scientific workers.

Another advantage is that students in the last semester participate in practice, through which they gain experience about the applicative aspect of international communications.

South-East European University has an extraordinary IT infrastructure for the realisation of the proposed curriculum in the field of communication sciences with computer laboratories, internet connections and distance-learning opportunities, as well as the library with online resources available for searches.  

In the last/third year of studies, students work in large individual or team projects which are in the form of research, development, or internships; and in close co-operation with, or practice in, local and global companies, national and international socio-political institutions and media. This experience results in developed technical knowledge, analytical thinking, quantitative resonance, project leading skills, as well as communication skills. The presentation of the final project is expected at the end of this program, after the sixth semester. 

The study program International Communication is especially appropriate for all those interested for an employment and professional career on:

  • International organizations;
  • Diplomacy;
  • Multinational corporations;
  • Media;
  • Offices of Public Relations;
  • International non-governmental organizations, etc.
 
Knowledge and understanding
  • Getting a theoretical basis, knowing and understanding communication sciences in general, and having more knowledge about the main theories and approaches of international communications.
  • Getting knowledge about the models and types of communication technologies, communication campaigns and strategies for foreign affairs, the basic characteristics of diplomacy and the way international organizations function.  
  • Developing critical thinking about international communications.
  • Competent writing and speaking in the public and private spheres.
  • Getting practical experience about international communications.
 
 
Applying knowledge and understanding
  • Do research and be analytical in the field of international communications.
  • Ability to work with programs and duties in different international institutions and to have trainings and consultations for communication skills from the national and international aspect.
  • Ability to manage conflicts, make decisions and build teams.
  • Ability to maintain affairs with the public and developing affairs with the public; and marketing campaigns on the local, national and global level.
  • Ability to analyze, on a local and international level, the public understanding of the relationship between society, media, messages, international institutions and the public. 
 
Making judgement
  • Helps evaluating specific problems related to international communications, in regard to planning communications, management of processes, control and strategic management. 
  • Has the ability to analyze media competition in the market.
  • Students will be able to participate in media debates and defend their attitudes, supported by facts about topics related to the objectivity of journalism, creating public opinion, media ethics, modern trends in contemporary marketing, and PR. 
  • Will be able to assess which are the most suitable strategies and tactics which are supposed to be applied in a specific campaign for public affairs on a local and global level.
 
Communication skills
  • Presents new ideas, concepts and strategies in the field of international communications. 
  • Advanced knowledge of foreign languages for international communications at an academic level. 
  • To engage in an efficient and constructive way in the related professional fields of international communications. 
  • To deliver a clear and coherent presentation about a topic or task using referential examples and solutions.
  • To use advanced sources for further perfection and implementation of the acquired knowledge.
  • To express themselves in a clear, fluent, and moderate way, and to gain skills for public speaking.  
  • The students will participate in creating debate rules and characteristics, and to actively debate on topics related to international communications.
 
Learning skills
  • Is able to search and identify learning resources.
  • Has the ability to make analyses from the field of international communications and to use scientific literature and reviews from other authors.
  • Has the ability to learn individually and in teams.
  • Further promotion of their knowledge through skills of interactive learning, learning through practical communication projects, critical thinking and analysis of contents of the international media. 
 

Semester 1

  • [6 ECTS] Introduction to Communication Sciences
    After finishing with the course Introduction to Communication Sciences, the students are expected to be able to deal with simple conversations, and to be able to apply their knowledge about Shannon’s and Weaver’s schemes to master the basic linguistic models of communication. It is also expected that the students will independently use this knowledge later for their needs.
  • [6 ECTS] Introduction to International and Intercultural Communication
    The students will be able to define intercultural communication, to identify and explain intercultural politics, and to apply their knowledge and understanding in making multicultural strategies with the ability to assess identifiers, and to identify the different cultures which exist in the Republic of Macedonia and in the world.
  • [6 ECTS] Introduction to International Relations
    The students get introduced to the most significant notions, ideas and institutions in international affairs. The course presents a survey of the basic concepts of the discipline, with a tendency to introduce the students to the current scene of International Relations (IR) and to contemporary world problems, as well as to the future of IR discussing new agendas. After finishing with this course the students should be able to: * master understanding/knowledge for the concepts and themes of the IA discipline; * acquire leadership strength and occurrences, influences and ideas that built the evolution of IR; * articulate and analyze themes of IR from different perspectives.
  • [6 ECTS] Free elective course 1
    Language Courses
    • Albanian Language for Professional Purposes
    • Academic Writing in English
    • Academic Writing in Macedonian
    • Academic Writing in Albanian
    • German Language (level 1 to 4)
    • French Language
    Communication Skills
    • Public Speaking
    • Intercultural Studies
    • Communication Skills
    IT Skills
    • Advanced Excel
    • Advanced IT skills
    • Advanced knowledge of Word and PowerPoint
    • Google Apps
    • Advanced Access
    • Desktop Publications
    • Web Publications
    Miscellaneous
    • Environmental Protection
    • Sports, Recreation and Culture
    • Professional Career Development
  • [3 ECTS] Elective course on Albanian/Macedonian Language
    • Albanian language for beginners 1
    • Albanian language for beginners 2
    • Albanian language for beginners 3
    • Macedonian Language 1
    • Macedonian Language 2
    • Macedonian Language 3
    • Macedonian Language 4
    • Macedonian Language for beginners 1
    • Macedonian Language for beginners 2
    • Macedonian Language for beginners 3
    • Macedonian Language for beginners 4
    • Academic writing in Macedonian
  • [3 ECTS] Elective course on English Language
    • Level 1
    • Level 2
    • Level 3
    • Level 4
    • Academic English
    • Advanced Academic English

Semester 2

  • [6 ECTS] Theory of Communication
    After finishing with the Theory of Communication course, the students are expected to reach suitable and advanced knowledge in the field of psychological models of communication. Besides this, the students are expected to become more autonomous in studying the same models and to be responsible for their own learning. After finishing with Communication theory, the students will be able to use and to interpret of examples of Freud’s models, anxiety and behaviour theory, and they will be able to think critically on different topics and to come to conclusions by themselves based on the literature; they will, as well, gain the skills for advanced written and oral communication in the different psychological theories of communication.
  • [6 ECTS] Introduction to Political Sciences
    This course aims to introduce students to the basics of political sciences. The main political concepts, notions, ideas and institutions will be presented. The course is designed as an introduction to the nature and study of politics, including the investigation of the basic concepts of the discipline: government, authority, and legitimacy. Statehood, the nation, the state, and types of government, will all be considered. The main ideologies of the political theory will be particularly studied.
  • [6 ECTS] Media Studies
    Aims (competencies) of the study program are: * to introduce students to the basic functions of the media and the tools for mass communication; * to introduce them to their impact and meaning in society; * to introduce them to the journalistic profession; * to present the functions and types of journalism and of journalistic activities.
  • [6 ECTS] Free elective course 2
    Language Courses
    • Albanian Language for Professional Purposes
    • Academic Writing in English
    • Academic Writing in Macedonian
    • Academic Writing in Albanian
    • German Language (level 1 to 4)
    • French Language
    Communication Skills
    • Public Speaking
    • Intercultural Studies
    • Communication Skills
    IT Skills
    • Advanced Excel
    • Advanced IT skills
    • Advanced knowledge of Word and PowerPoint
    • Google Apps
    • Advanced Access
    • Desktop Publications
    • Web Publications
    Miscellaneous
    • Environmental Protection
    • Sports, Recreation and Culture
    • Professional Career Development
  • [3 ECTS] Elective course on English language
    • Level 1
    • Level 2
    • Level 3
    • Level 4
    • Academic English
    • Advanced Academic English
  • [3 ECTS] Elective course in Albanian/Macedonian Language
    • Albanian language for beginners 1
    • Albanian language for beginners 2
    • Albanian language for beginners 3
    • Macedonian Language 1
    • Macedonian Language 2
    • Macedonian Language 3
    • Macedonian Language 4
    • Macedonian Language for beginners 1
    • Macedonian Language for beginners 2
    • Macedonian Language for beginners 3
    • Macedonian Language for beginners 4
    • Academic writing in Macedonian

Semester 3

  • [6 ECTS] Communication Research Methods
    As a scientific discipline of the communication sciences, the course Communication Methods of Research aims to analyze the most developed theoretical-methodological approaches in contemporary communication research, as well as to explain the empirical methods and techniques in investigating communicative situations. The aim is to enable the students to explain and to differentiate between the main qualitative and quantitative methods (ways) and the main techniques (tools) in communication research, to identify and apply the phases in the communication project, and to understand how to write a research report. The students will apply their knowledge and understanding in the preparation of a conceptual sketch for communication research with all its phases, which will be applied in projects in the important fields of the social-political, cultural, professional, and mass- and business- communication, especially in the organizations of the citizen sector.
  • [6 ECTS] Diplomacy
    The course introduces the students to the theoretical explanation of the basics of diplomatic affairs; gives a development review; assesses the role and importance of diplomacy in international communication; and provides a theoretical and practical application of significant diplomatic skills and techniques in external/outer presentations of the states of political, economical and cultural activities.
  • [6 ECTS] Free elective course 3
    Language Courses
    • Albanian Language for Professional Purposes
    • Academic Writing in English
    • Academic Writing in Macedonian
    • Academic Writing in Albanian
    • German Language (level 1 to 4)
    • French Language
    Communication Skills
    • Public Speaking
    • Intercultural Studies
    • Communication Skills
    IT Skills
    • Advanced Excel
    • Advanced IT skills
    • Advanced knowledge of Word and PowerPoint
    • Google Apps
    • Advanced Access
    • Desktop Publications
    • Web Publications
    Miscellaneous
    • Environmental Protection
    • Sports, Recreation and Culture
    • Professional Career Development
  • [6 ECTS] Elective course on English Language
    • Level 1
    • Level 2
    • Level 3
    • Level 4
    • Academic English
    • Advanced Academic English
  • [6 ECTS] Elective course 1
    • International Media
    • European Studies
    • Computer applications in communication
    • International Communication and Cultural Identity
    • Career Professional Development
    • Principles and Practices of Interviewing

Semester 4

  • [6 ECTS] International Communication Systems
    This is an introduction to traditional and contemporary international communication systems. It promotes acquiring knowledge about communication systems which have a significance for contemporary study of the communication processes in society, from traditional to contemporary media systems in different countries (especially in the European region). It is about the communication systems and models developed within the sociological, political, and psychological frameworks, as well as other theories and schools whose attention is directed to communication processes in the global society. The focus is on interdisciplinary access in researching complex communication processes and re-establishing integration in different scientific disciplines.
  • [6 ECTS] Public Relations: Principles and Practices
    This is an introduction to the basic principles, legal aspects, and the development of foreign affairs. The subject matter in question treats: acquiring knowledge in the concept of public affairs; the definition and historical development of public relations; and the new role of public affairs, with particular regard to the processes of management and the new theories of public affairs.
  • [6 ECTS] International Organizations
    This course focuses on studying the history, structure and function of international organizations, as well as how communications operate between international organizations, and with internal communication systems in the organizations. It further reviews the acts of foundation, the general principles of legal responsibilities, the functioning of international associations, and the member countries, of those organizations. We will study in particular the communication methods and systems of the United Nations, NATO, the EU, OSCE, European Council, etc.
  • [6 ECTS] Elective course I (English for specific purposes)
    • ESP for Communication Studies 1
    • English for Specific Purposes ESP COMM
  • [6 ECTS] Elective course 2
    • Interpersonal Communication
    • Cultural Studies
    • Persuasion
    • News Writing

Semester 5

  • [6 ECTS] Political Communication
    In this course political communication is explained and analyzed; it has a history as long as the existence of political society. However, it doesn’t deal with the history—it stays in the modern times and the political actuality. The course has something in common with public opinion, but mostly remains in the nature of the relationship between politicians and the media. After finishing with this course the student will be able to understand and formulate attitudes in relation to political formations, communication, and the adaptation of ideas and attitudes. They are supposed to understand the dangers of psychology on the mass and their origins, with the help of the examples of the recent and distant past.
  • [6 ECTS] Globalization
    The main aim of the Globalization and Cultural Identity course is to guide students to some of the key questions related to the complex problem of globalization and cultural identity. The students will be able to explain the economical, political and cultural aspects of globalization and its consequences for contemporary civilization, and they will be able to contribute critically in discussing open questions like contemporary resources-Europeanization, Americanization or cosmopolitanization of cultural values. The students will be able to write, create communication messages and debate on the phenomena of modern society and modern communication, and on the impact of standardization of European and world values, as well as in nourishing and developing their own cultural identities.
  • [6 ECTS] Media Writing and Reporting
    This course is aimed to develop the students’ practical skills in journalistic writing and to provide information on the press and electronic media. This course will give the students practical guidelines for the basic techniques of media writing. Students will be capable of writing for newspapers, radios, and television. The students will also focus on how to gather, verify, organize and present the news in front of a broad audience.
  • [6 ECTS] Elective course 3
    • International Management
    • Diplomatic Correspondence
    • Ethics of Communication
    • Intercultural Communication: Cultural Contents and Strategies
    • International Communication in Europe
  • [6 ECTS] Elective course 4
    • International Management
    • Diplomatic Correspondence
    • Ethics of Communication
    • Intercultural Communication: Cultural Contents and Strategies
    • International Communication in Europe

Semester 6

  • [6 ECTS] Capstone project and professional practice
    This is a diploma work activity and professional placement project in the field of international communication. Students are required to complete a project related to their diploma work, to outline the structure, to do some research and develop the methodology for their final diploma project. At the end of the project, students are required to undertake a professional placement within an organization or institution in the international communication sector.
  • [6 ECTS] Negotiations
    The subject offers the opportunity to learn techniques of negotiation, and recognition of unfair tactics, in order to create mutual beneficial situations. The course focuses on negotiation theory with its practical application. Emphasis is on body language, personality types, regional and international differences, and the hidden meaning of words.
  • [6 ECTS] Communication and Leadership
    This course explores the history of theories of leadership with primary attention on transformative leadership. It motivates participation in the pursuit of leadership with particular attention to opportunities to communicate transformative leadership.
  • [6 ECTS] Elective course 5
    • Business and Professional Communication
    • Media and Society
    • International Politics
    • American Studies
    • Argumentation and Debate
    • Communication Planning
  • [6 ECTS] Elective course 6
    • Business and Professional Communication
    • Media and Society
    • International Politics
    • American Studies
    • Argumentation and Debate
    • Communication Planning
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