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South East European University
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Marketing (2017/2018)

Study Cycle: Second Cycle (Postgraduate)
Faculty: Business and Economics
Academic year: 2022 / 2023
Title: Master of Economic Sciences - Field: Marketing
ECTS: 60 (1 year) Accrediation
Decision: Decision for starting of the program

Program’s aims are:
- Raising the level of management and supervision of enterprises and development of contemporary management;
- Training and developing of contemporary profile managers: entrepreneurs, prepared to take actions, as well as risks related to any initiative, flexible, determined and courageous individuals;
- Education of highly-qualified and professional managers with leadership abilities and desire to face the risks of the new millennium;
- Creation of managers with new perspectives and way of reasoning, developing of skills for predicting the future and taking the risks and possibilities that emerge in the business of the 21st century.

Upon successful completion of the program students will be able:
- To work individually and in groups on research methods that are more relevant for meeting the needs of the population,
- To elaborate the differences and needs of the community, in professional and scientific terms.
- To actively participate in creating macroeconomic and microeconomic policy.
- To be inform and to contribute in scientific and professional elaborations.

Knowledge and understanding

- Calculation of basic macroeconomic aggregates and critical analysis of current macroeconomic policies.
- Providing a critical review of development policies and their application in national economy.

Applying knowledge and understanding

- The ability to diagnose the actual market developments, predict the tendencies of these developments and analyze the effects of measures of economic policy on market movements.

Making judgement

- Able to be involved in the position of leaders in profitable and unprofitable organizations in the country and around the world.
- Analysis of the general processes of economic development in the world and especially the processes of transition, regionalization and globalization of world economic trends.

Communication skills

- Allow the development of personal skills, communication, research and other important skills needed for employment.
- Allowing students to actively engage in teaching and to conduct independent research in all areas of business and economics.

Learning skills

- Develop the concept of critical thinking of the students.
- Allowing the acquisition of research skills and experience of management, marketing and public finance, in private and nonprofit organizations.

Semester 1

  • [BE0101] [6 ECTS] Research Methodology
    The course focuses on a wide range of research methods that may be utilized within the frames of all social sciences. Attention is paid to the quantitative as well as qualitative research methods. The course is aimed at individuals who are in need of conducting social research as a part of their academic studies.
  • [EMBA01] [6 ECTS] Advanced Marketing Management
    The course aims to prepare students to apply and implement marketing strategies in company practices, managing the marketing environment, market and market segmentation, market research, consumer behavior, geo-marketing, guerilla marketing, e-marketing and managing the elements of marketing mix of an organization or company, as they will be able to make optimal design elements of marketing mix, such as product, price, promotion and modern methods of distribution and sales. As important solutionsa to marketing and company problems are involved in the situations analysis, careful implementation of information from research and marketing principles. The aim of the course is to understand the complexity of marketing management decisions, as well as the limitations of the analysis of the markets, buyers, competition and integration of the concept of the original marketing plan.
  • [EMBA02] [6 ECTS] Marketing Research
    The aim of the course is: 1. Acquiring knowledge and skills for independently conducting marketing research project; 2. Understanding of the various stages of the process of marketing research; 3. Understanding of qualitative marketing research methods; 4. Recognition of quantitative marketing research methods; 5. Understanding of research methods of individual instruments of the marketing mix;
  • [6 ECTS] Elective course
    • [BE0102] Advanced Marketing Services
    • [EMAR0105] Product Management and Design
    • [MCMG3022] Operational Management
    • [EFIN0107] Management Information Systems
    • [MCBA1019] Advanced Strategic Management
  • [6 ECTS] Elective course
    • [BE0102] Advanced Marketing Services
    • [EMAR0105] Product Management and Design
    • [MCMG3022] Operational Management
    • [EFIN0107] Management Information Systems
    • [MCBA1019] Advanced Strategic Management

Semester 2

  • [MTMAR2010] [24 ECTS] Master Thesis
    After passing examinations, the student may begin the procedure of filing, making and public defense of thesis topic. The student chooses the mentor, who gives him instructions for preparation of the application of master theses. The application must be granted by the Graduate Studies Educational Collegium and the Scientific and Academic Council of the Faculty. After preparing the final version of Masters Thesis, Academic-Scientific Council of Faculty forms a three-member committee, which prepares the report, which is may be accepted or rejected. The positive report is approved by the Academic-Scientific Council and it is set the date of public defense. After successfully defending the thesis, the student gains the degree - Master of Economic Sciences / Field: Marketing.
  • [6 ECTS] Free elective course
    • [MFE01] Rhetoric
    • [MFE02] Multilingualism and multiculturalism
    • [MFE03] Selected Advanced Topics in IT Applications for Preparing a Scientific Paper
    • [MFE04] Selected Advanced Topics in Applications for Statistical Data Processing
    • [MFE05] Professional Communication
    • [MFE09] Labor Market
    • [MFE08] Methodology of Teaching
    • [MFE10] Philosophy of Social Sciences
    • [MFE11] Project Management
    • [MFE12] Optimization Methods
    • [MFE13] Ethical and Legal Issues in Information Technology (IT)
    • [MFE14] Protection of Human Rights