South East European University
bringing knowledge to life!
Export

Programme:

Master of Business Administration - MBA

Study Cycle: Second Cycle (Postgraduate)
Faculty: Business and Economics
Academic year: 2013 / 2014
Title: Master in Business Administration
ECTS: 120 (2 years) Accrediation

The SEEU MBA program is envisioned as an elite MBA program that is targeting experienced people from the region who seek a better qualification and a better career. A typical student of the MBA program would have a sufficient work experience and a solid undergraduate qualification in business. As the program is mainly targeting students from abroad, it will be taught completely in English. Indeed the main components of the MBA program will be:

  • Core Competencies– students will gain the knowledge that will make them competent in their jobs (Quantitative Analysis, Spreadsheet Modelling, Financial Management, Strategic Management, Project Management, Operations Management, Information Systems Management, etc.);
  • Experiential Learning– (Capstone or Master Thesis, Case Competitions, Field Trips, etc.);

Students who complete this program are primarily targeted to be managers or to work in consulting companies. 

Knowledge and understanding

Students who earn the MBA degree will demonstrate a thorough understanding of the internal structures and operations of businesses ranging in size from small to multi-national.

Applying knowledge and understanding

Students who earn the MBA degree will demonstrate a thorough understanding of the relationship between an organization and its external market and economic environment.  Furthermore, students will comprehend how management decisions affect relevant stakeholders inside and outside of the firm.

Making judgement

Students who earn the MBA degree will be able to integrate and apply the tools and techniques of business, drawing on a broad-based knowledge of the major functions (accounting, economics, finance, information systems, marketing, operations management, and strategy) to solve complex business problems and make sound business decisions.

Communication skills

Students who earn the MBA degree will demonstrate micro-social and leadership skills necessary for lifelong career success.  These skills reflect effective self-assessment, communication, and collaboration within an organization. 

Learning skills

Students who earn the MBA degree will think and articulate critically about ethical and legal considerations pertinent to the art of management and the execution of a business enterprise.

Semester 1

  • [6 ECTS] Business Analytics
    The term Business Analytics is used to describe a set of analytical and quantitative practices to methodologically explore an organization’s data and employ the derived insights to support decision making. This course provides an introduction to some fundamental tools used in business analytics. In the first part of the class, we consider different approaches to systematically explore and structure data and derive business insights. We start by considering simple but effective visualization and tabulation techniques. We then discuss tools from statistics and probability theory that describe characteristics of 2 individual variables and relationships between different variables. Finally, we cover some introductory and more advanced aspects of regression analysis. In the second part of the class, we focus on how to use data and the derived structural insights to make better business decisions. We consider tools that facilitate structuring, visualizing and analyzing decision problems in the presence of uncertainty (decision trees, simulation). We also explore optimization techniques that allow deriving optimal solutions to complex and large‐scale business problems. The approach taken in the course is entirely example‐based and hands‐on, since all these techniques will be implemented in Excel, either with Excel’s built‐in tools or with Excel add‐ins. The objective of this course is to provide students with a solid understanding of fundamental quantitative business analytics tools and how to implement these tools in a spreadsheet environment.
  • [6 ECTS] Marketing Strategies
    The purpose of this course is to introduce students to the strategies that companies use for gaining strategic competitiveness. Within the course, students will also gain experience in strategies for product development, effective communication using innovation and market orientation. After completing this course, students will have a better understanding of how marketing tools are used to achieve strategic objectives. The American Marketing Association defines Marketing as “…the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value to customers, clients, partners and society at large.” More pragmatically, Kotler and Keller indicate that “Marketing is about identifying and meeting human and social needs […] profitably.” Similarly, Peter Drucker stated that “…because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation. Marketing and innovation produce results; all the rest are costs. […and since Marketing drives Innovation…] it is the distinguishing, unique function of the business.” Identifying and meeting needs profitably (both known and new needs customers may not yet be able to articulate), allows the firm to create and preserve competitive advantages, is often associated with stronger sales and higher margins, and enhances shareholder wealth. Marketing is aptly designed to fulfill these tasks: Marketing is responsible with identifying and satisfying needs and creating a mechanism of value exchange between the marketer and customers. Customers receive solutions from the firm in exchange for monetary compensation for the solution. Marketing achieves these objectives using the Marketing-Mix: Product (i.e., customer problem solution); Promotion (i.e., communications): Place (i.e., distribution) and Price (i.e., economic and financial outcomes). In this course we will explore how Marketing can create, deliver and capture value.
  • [6 ECTS] Accounting
    The purpose of this subject is to assist students in understanding the essentials of accounting and to gain a thorough understanding of the preparation and analysis of financial accounting reports, and the economic context in which these reports are used.
  • [6 ECTS] Elective course 1
    • Critical Thinking and Ethics
  • [6 ECTS] Free еlective course 1
    • Rhetoric
    • Methodology of Teaching
    • Multilingualism and Multiculturalism
    • Selected Chapters of Advanced Topics in IT Applications for Preparing a Scientific Paper
    • Selected Chapters of Advanced Applications for Statistical Data Processing
    • Professional Communication

Semester 2

  • [6 ECTS] Finance
    The course aims to prepare students with the necessary skills and knowledge in the field of finance. This course covers basic skills that are used in modern organizations such as the time value of money, valuation of investments, valuation of securities and financial planning. By the end of this course, students should be able to conduct valuation and evaluation of new investment opportunities. Valuation is a skill that is required of all managers in all disciplines. Every manager must understand the value implications of the business decisions they take and of the proposals they offer. Hence, every student will be empowered not only to make value-creating decisions (which is the goal of this program) but also to determine how much value their decisions create (the specific goal of corporate finance).
  • [6 ECTS] Economics
    The economics module comes in two parts. The first part offers instruction on balancing benefits and costs and efficiently allocating resources across tasks and over time. Course materials offer foundational knowledge of market structure, outline ways to interpret the impact on prices of enhanced competition and industry innovation, and define rules-of-thumb for business management that expand profitability. Students receive guidance on how to be a good competitor. Development of basic skills in analysis of industry and market structure, employment of game theory in the construction of strategy, and determination of optimal prices for the sale of goods and services are the topics of study. The second part shifts attention to appraisal of a country’s economic environment. Cases and readings provide direction on how to take inventory of the nation's economic position, understand the impact of government actors, and forecast political and economic variables important to the firm.
  • [6 ECTS] Operations Management
    he intent of this course is to further provide management and analytical concepts/tools for the management of operations and the decision-making process within the scope of the supply chain. Competitive advantage driven by supply chain strategy has been a common practice in the business environment in the past few years. Most of the strategies involve improving operational efficiency either through cost reductions or increase capital efficiency. Decision-making regarding operational issues is one of the most common tasks within organizations. This course will enhance students' ability to perform the quantitative analysis necessary and understand the management issues in order to make good operational decisions within the supply chain. Coverage is topical and will include supply chains issue and strategy, operations management framework, the Six Sigma approach, quality management, demand and supply planning, inventory deployment/control, and transportation networks optimization. Other topics will be added as the course progresses. The introduction of concepts via cases is preferred whenever appropriate.
  • [6 ECTS] Management Information Systems
    This course provides an introduction to Management Information Systems (MIS) and examines the role of information systems in supporting a wide range of organizational functions. We will examine the use of information systems in supporting administrative operations, decision-making, and overall strategic initiatives and corporate philosophies. The course is oriented toward the general MBA student -- not the technical specialist. It will provide a managerial prospective on the use, design, and evaluation of information systems.
  • [6 ECTS] Free elective course 2
    • Rhetoric
    • Methodology of Teaching
    • Multilingualism and Multiculturalism
    • Selected Chapters of Advanced Topics in IT Applications for Preparing a Scientific Paper
    • Selected Chapters of Advanced Applications for Statistical Data Processing
    • Professional Communication

Semester 3

  • [7 ECTS] Elective course 3/1
    • Information Technologies
    • Corporate Architecture
    • Strategic Competitive Analysis
    • Managing Intellectual Property in a Global Environment
    • Risk Management in Large Companies
    • Managing Supply Chain
  • [7 ECTS] Elective course 3/2
    • Information Technologies
    • Corporate Architecture
    • Strategic Competitive Analysis
    • Managing Intellectual Property in a Global Environment
    • Risk Management in Large Companies
    • Managing Supply Chain
  • [7 ECTS] Elective course 3/3
    • Information Technologies
    • Corporate Architecture
    • Strategic Competitive Analysis
    • Managing Intellectual Property in a Global Environment
    • Risk Management in Large Companies
    • Managing Supply Chain
  • [7 ECTS] Elective course 3/4
    • Information Technologies
    • Corporate Architecture
    • Strategic Competitive Analysis
    • Managing Intellectual Property in a Global Environment
    • Risk Management in Large Companies
    • Managing Supply Chain

Semester 4

  • [30 ECTS] Master Thesis
    After passing examinations, the student may begin the procedure of filing, making and public defense of thesis topic. The student chooses the mentor, who gives him instructions for preparation of the application of master theses. The application must be granted by the Graduate Studies Educational Collegium and the Scientific and Academic Council of the Faculty. After preparing the final version of Masters Thesis, Academic-Scientific Council of Faculty forms a three-member committee, which prepares the report, which is may be accepted or rejected. The positive report is approved by the Academic-Scientific Council and it is set the date of public defense. After successfully defending the thesis, the student gains the degree - Master of Business Administration (MBA).
Google+