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South East European University
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The latest international book publication by Nexhbi Veseli, PhD, Veland Ramadani, PhD and Gadaf Rexhepi, MsC: "Direct Marketing and Small Businesses"

"Direct Marketing and Small Businesses" is the latest book of Nexhbi Veseli PhD, Veland Ramadani PhD and Gadaf Rexhepi MsC, professors in Faculty of Business and Economy-SEEU. This book is published by the well-known global publisher Lambert Academic Publishing from Germany (book ISBN: 978-3-8383-8835-9).

Direct marketing is a sub-discipline and type of marketing. Direct marketing, by definition represents the communication between the company and consumers in order to increase the sales and purchases of products, services and information through the internet, written and electronic media, mails, catalogues, prospects, etc (direct mail, e-mail, telemarketing).

Do small and medium sized enterprises in Macedonia communicate with the market or not, do they pay attention to forms of communication and how much is invested in promotion and direct marketing? To these and similar questions we answered through questionnaire (survey), which was realized in collaboration with the graduates of the Faculty of Business and Economy at South-East European University in 288 small and medium sized enterprises operating in our country.

This book can be purchased in www.amazon.com and www.morebooks.de with price of 49 €. (https://www.morebooks.de/store/gb/book/direct-marketing-and-small-businesses/isbn/978-3-8383-8835-9)

 

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