Programme: |
Marketing and Innovation Management (2026/2027) |
| Study Cycle: | First Cycle (Undergraduate) |
| Faculty: | Business and Economics |
| Programme Code: | MIM-240-26-27 |
| Academic year: | 2023 / 2024 |
| Title: | Bachelor in Economics - Module: Marketing and Innovation Management |
| ECTS: | 240 (4 years) |
| Decision: |
The First Cycle Study Programme in Marketing and Innovation Management is designed to provide students with a comprehensive understanding of modern marketing principles and the role of innovation in business development. The program combines theoretical knowledge with practical applications to prepare students for the dynamic and competitive business environment. Students study key areas such as consumer behavior, market research, digital marketing, strategic marketing, branding, and communication. In parallel, the program emphasizes innovation management, including idea generation, product and service development, entrepreneurship, and the implementation of innovative solutions within organizations. Throughout the program, students develop analytical, creative, and managerial skills that enable them to identify market opportunities, design effective marketing strategies, and support innovation-driven growth. Graduates are prepared for careers in marketing departments, consultancy, entrepreneurship, and other roles related to business development and innovation in both national and international contexts.
Graduates of this study program are prepared for diverse career opportunities in both the private and public sectors. They can work in marketing departments, advertising and digital marketing agencies, brand management, market research firms, and consultancy companies. Common career paths include roles such as marketing specialist, digital marketing manager, brand manager, market research analyst, product manager, and business development manager. Graduates may also pursue careers in innovation and project management, helping organizations develop and implement new products, services, and business strategies. In addition, the program prepares students for entrepreneurship, enabling them to start and manage their own businesses by applying innovative and market-oriented approaches. Graduates are equipped to work in both national and international markets.
Knowledge and understanding
Graduates possess a broad range of theoretical and practical knowledge in the fields of management, innovation, and marketing. They understand the basic economic, legal, and organizational concepts related to the functioning of business and the public sector, including business and commercial law, micro- and macroeconomics, corporate finance, accounting, and business information systems. They also have an awareness of the historical and contemporary development of management theories and trends in digital marketing and innovative strategies.
Applying knowledge and understanding
Students are able to apply acquired knowledge critically, creatively, and independently in new and unfamiliar situations, especially in multidisciplinary and business contexts. They demonstrate the ability to plan, lead, and evaluate independent research using modern computational and analytical tools. They show creativity in solving business problems and the ability to use information technologies in the decision-making process. They also possess an entrepreneurial spirit and knowledge of how to start and develop their own business.
Making judgement
Ability to integrate and synthesize knowledge from multiple related disciplines, such as management, informatics, and business economics. Students are capable of making decisions in complex and unpredictable business situations, even under conditions of incomplete information. They demonstrate awareness of the ethical, legal, and social implications of their decisions. They also possess skills in competitive analysis, identification of key market factors, and making sound assessments at the operational management level.
Communication skills
Students are able to clearly, unambiguously, and professionally present their analyses, conclusions, and business proposals, adapting their communication style to the audience (professional or general). They demonstrate the ability to initiate and lead discussions, prepare reports, and deliver presentations. They have experience communicating within multicultural and interdisciplinary teams, as well as presenting business ideas to stakeholders.
Learning skills
Students demonstrate the ability to identify their own learning needs and to plan and implement both individual and team-based further education. They independently use scientific and professional literature, conduct business and market analyses, and are capable of improving their skills through modern ICT tools. They are also capable of lifelong learning in the context of a networked economy and rapidly changing business environments..
Semester 1
-
[C2638]
[6 ECTS]
Fundamentals of Economics and Business
Objectives: To understand the fundamental concepts of economics and business. To develop the ability to analyze the relationship between economic factors and business decisions. To enable students to use basic economic and business terminology. To foster critical thinking and the ability to connect theory with real market practices. Upon completion of the course, the student will be able to: Explain the fundamental concepts of economics and business. Identify the factors influencing the functioning of markets and enterprises. Apply basic knowledge to analyze simple economic and business situations. Effectively communicate economic and business ideas.
-
[C2639]
[6 ECTS]
Business Mathematics
The aim of this course is to introduce students to the fundamental principles of business communication and to develop their ability to communicate effectively in professional and organizational environments. The course focuses on improving verbal, non-verbal, written, and digital communication skills that are essential for collaboration, negotiation, and professional interaction in modern business organizations. After completing this course students will be able to: 1. Understand the principles and importance of business communication in organizations. 2. Apply verbal and non-verbal communication techniques in professional contexts. 3. Prepare clear and effective written business documents such as emails, reports, and memos. 4. Demonstrate effective communication skills in meetings, presentations, and negotiations. 5. Use digital communication tools appropriately in professional environments. 6. Communicate ideas clearly and professionally in multicultural and organizational settings.
-
[C2121]
[3 ECTS]
Business, Government and Society
The subject aims to create, develop, and advance students’ knowledge in the field of relations between business, government institutions, and society. Through this subject, students will acquire basic and practical knowledge regarding: • the importance of BGS for future managers and professionals; • corporations and their stakeholders; • public affairs management and stakeholder relations; • business operations in a globalized world; • organizational ethics and responsibility; • the business–government relationship; • the role of technology and its impact on social and economic relations; • contemporary challenges in the interaction between economic development, governance, and public interest.
-
[C2861]
[3 ECTS]
Business Communication
Course Objectives: - Students will be encouraged to actively participate in discussions and solve various tasks and problems related to mathematics. - Students will become familiar with the basic concepts of linear algebra and apply their knowledge through linear models in the fields of Energy, Economy and Environment. - Students will gain a solid understanding of arithmetic and geometric progressions and apply them to solve various problems in Energy, Economy and Environment. - Students will acquire sufficient knowledge in financial mathematics and apply it to the fields of Energy, Economy and Environment.
-
[C2640]
[6 ECTS]
Principles of Management
The subject aims to acquaint students with the essence of management and create a base which will be supplemented by other managerial and organizational subjects that students will listen to during their study. This subject has several main purposes, including: Students understand and clarify key management concepts and theories. - To initiate critical thinking in the classroom. - To enable students to use the information gained to give assessments and construct arguments. - To develop students' communication skills. - To inform students about the management process and the tasks of the manager. - To inform students about the planning process. - To inform students with decision-making processes and models. - To acquaint students with the organization, including the division of labor and the breadth and depth of management. - Students should be able to apply in practice knowledge on individual-organizational relationships and various elements related to organizational behavior, including personality, behaviors and perceptions. - Students gain knowledge on motivation and motivation theories.
-
[3 ECTS]
Albanian/Macedonian Language
- [BAM1010] Albanian Language for Beginners 1
- [BAM2010] Albanian Language for Beginners 2
- [BS018] Macedonian Language for Beginners 1
- [BS152] Macedonian Language for Beginners 2
- [MLIL-01] Macedonian Language Intermediate Level 1
- [MLIL-02] Macedonian Language Intermediate Level 2
- [MAPP1010] Macedonian Language for Professional Purposes 1
- [3 ECTS] English Language
Semester 2
-
[C2120]
[6 ECTS]
Principles of Accounting
The aim of the subject is to help students understand the essence of accounting; to learn the basic concepts and principles of accounting. In this regard, the subject aims to provide students with knowledge and understanding of financial statements, their items, basic rules to record accounting data, generally accepted accounting principles, etc.
-
[C2641]
[6 ECTS]
Principles of Marketing
This course offers students an overview of marketing functions, with an emphasis on creating value through marketing, market research, consumer behavior, pricing strategies, marketing channels and distribution, and promotion methods. Students will be able to: understand the role of marketing within society and within the economic system. learn the vital role of marketing within a firm and the necessary relationships between marketing and other functional areas of business. consider the various areas of decision-making within marketing and the tools and methods used by marketing managers in making decisions. learn key marketing principles, terminology, and concepts. appreciate how the marketing aspect is important in their personal and professional development.
-
[ CBE-203]
[6 ECTS]
Microeconomics
The subject aims to introduce students to the principles and concepts of Microeconomics, which will introducs and enable Business and Economics students with the necessary analytical tools and techniques to analyze and provide solutions to relevant and current issues in the field of Microeconomics. This subject will equip students with theoretical and practical knowledge as follows: 1. Demand and supply analysis and market equilibrium; 2. Elasticity and its application, 3. Cost analysis and their application; 4. Analysis of profit maximization in all types of competition; 5. Full and incomplete competition; and 6. Government and microeconomics.
-
[CBE-302]
[6 ECTS]
Business Calculus
The Calculus course is designed to provide students with an understanding of the fundamental concepts and their practical applications in the fields of business, economics, and finance. Students should be able to apply calculus techniques to solve real-world problems involving optimization, marginal analysis, and economic modeling. Learning Outcomes: - Students will understand the main concepts of calculus including limits, derivatives, and integrals, as well as continuity, differentiability, and optimization. - Will be able to apply mathematical techniques to economic models to analyze cost functions, revenue models, and profit maximization. Understand the relationships between marginal cost, marginal revenue, and marginal profit. - Solve optimization problems and interpret mathematical results in the context of business and economic decisions.
-
[3 ECTS]
Albanian/Macedonian Language
- [MAPP1020] Macedonian Language for Professional Purposes 2
- [BAM1010] Albanian Language for Beginners 1
- [BAM2010] Albanian Language for Beginners 2
- [BS018] Macedonian Language for Beginners 1
- [BS152] Macedonian Language for Beginners 2
- [MLIL-01] Macedonian Language Intermediate Level 1
- [MLIL-02] Macedonian Language Intermediate Level 2
- [3 ECTS] English Language
Semester 3
-
[EBE-410]
[6 ECTS]
Business Law
Students should acquire knowledge and skills to: • Understand and interpret the fundamental concepts of business Law, including contracts and legal relationships between commercial entities; • Apply knowledge of civil law and law of legal persons in the commercial context; • Analyze and assess legal relationships and obligations in commercial activities and everyday business; • Solve specific legal problems related to commercial activity and the rule of law in this field.
-
[C2864]
[6 ECTS]
Statistics for Business
Aims of the course: • Understand and apply statistical methods to analyze economic indicators, energy consumption, and environmental parameters. • Use statistics for forecasting and decision-making in various sectors. • Master the use of statistical software such as SPSS, R, Python, and Excel. Learning outcomes: • Students will be able to analyze economic indicators (GDP, unemployment, inflation) and interpret data related to energy and the environment. • Students will apply statistical methods to forecast energy consumption and environmental impact. • Students will produce structured reports and interpretations based on statistical data.
-
[CBE-303]
[6 ECTS]
Macroeconomics
Students will gain knowledge of: - macroeconomic concepts and categories, which are a precondition for the functioning of a national economy that is part of a wider global economic system; - the importance of key macroeconomic indicators such as: gross national product, national income, economic growth, economic cycle, investment and public consumption, inflation, unemployment, money and banks, budget, balance of payments, etc .; - basic instruments of macroeconomic analysis (aggregate supply and demand) and macroeconomic policies (monetary and fiscal policy), etc .; - the efficient functioning of a national economy, comparing it with modern market economies, noting in that direction changes, similarities and opportunities for the future development of the respective economy; - Knowledge in the field of macroeconomics, which will enable easier access to other advanced macroeconomic courses.
-
[CBE-402]
[6 ECTS]
Financial Accounting
The objective of this course is to provide knowledge and skills regarding the process of recording, summarizing, and reporting business transactions of commercial companies, in accordance with the Law on Accounting in the Republic of North Macedonia and the International Accounting Standards (IAS). Special emphasis is placed on the preparation and interpretation of financial statements, including: the Balance Sheet and the Income Statement, the Tax Balance – Corporate Income Tax and General Revenue Tax, as well as other reports in compliance with the Law on Accounting in the Republic of North Macedonia.
- [3 ECTS] English Language
- [3 ECTS] Elective/Digital Comptenecies
Semester 4
-
[C2124]
[6 ECTS]
Business Information Systems
Aims: • Understand core concepts of business information systems. • Explain the role of IS in strategy, management, and decision-making. • Analyze issues of ethics, privacy, and information security. • Develop practical skills in using digital systems for business. Learning Outcomes: Students will be able to: • Define IS and explain their key functions. • Identify opportunities for competitive advantage through IS. • Apply knowledge of databases, networks, and business applications. Evaluate the impact of IS on society, organizations, and individuals.
-
[CBEM-603]
[3 ECTS]
Organizational Behavior
The aim of this course is to provide students with fundamental knowledge of organizational behavior, focusing on how individuals and groups behave within organizations. The course examines key concepts such as motivation, leadership, communication, group dynamics, and organizational culture, enabling students to understand and analyze behavior in organizational settings. Learning outcomes: • explain the fundamental concepts and theories of organizational behavior • analyze individual behavior in organizations, including personality, perception, and motivation • understand group dynamics and teamwork in organizational settings • evaluate leadership styles and their impact on organizational performance • analyze communication processes within organizations • understand the influence of organizational culture and organizational structure on employee behavior • apply organizational behavior concepts to real organizational situations
-
[CBM-502]
[6 ECTS]
Corporate Finance
The objectives of this course are to equip students with advanced knowledge and to broaden their existing competencies toward understanding contemporary theoretical and practical aspects of financial management and corporate finance. Special emphasis is placed on analyzing the condition and performance of businesses/corporations through financial statements and other relevant sources, as well as on the application of modern techniques of investment decision-making.
-
[CBE-401]
[6 ECTS]
Operations Management
Students get acquainted with the complex issues of production management understood as a process of planning and organization of production, but also as control of the functioning of production as a system, to achieve production goals in the most effective and efficient ways. Within this framework, special attention is paid to the following aspects of production management: production as a system, production system planning, product-product design, product-product quality, product production program, production location, capacity of production, production equipment, factory buildings, factory space planning, production processes, timely production planning and monitoring, inventory control, internal storage and transport system, equipment and building maintenance and production assurance energy, cost control and organizational structure of production.
-
[C2130]
[3 ECTS]
International Business
The course aims to provide students with a solid understanding of the global business environment and the complex forces that drive globalization, including technological change, trade liberalization, and evolving consumer preferences. A central focus is placed on exploring the various strategies that firms employ when entering international markets, such as exporting, joint ventures, franchising, and foreign direct investment, while highlighting the advantages and limitations of each approach. In addition, students will critically analyze the political, economic, and cultural risks and opportunities that shape international business activities, enabling them to recognize both the challenges and benefits of cross-border operations. The course further seeks to equip students with the essential skills needed to make informed decisions related to international trade, investment, and finance, by integrating theoretical knowledge with practical case studies. Finally, special emphasis is given to understanding the broader impact of international business on local economies and cultures, encouraging students to evaluate how global business practices influence development, employment, sustainability, and cultural exchange in different regions of the world.
- [3 ECTS] Elective/Digital Comptenecies
- [3 ECTS] English Language
Semester 5
-
[C2141]
[6 ECTS]
Entrepreneurship
Course objectives: Understand the concepts and principles of entrepreneurship. Develop skills to identify business opportunities and risks. Apply management and innovation methods in entrepreneurial activities. Strengthen creativity and analytical skills in problem-solving. Learning outcomes: Students will be able to design a business idea and action plan. Students will identify market opportunities and assess risk. Students will use management tools in their entrepreneurial projects. Students will demonstrate creativity and innovative problem-solving skills.
-
[C2126]
[3 ECTS]
Supply Chain Management
Aims: Understand fundamental concepts of supply chain management. Develop skills for planning, organizing, and managing logistics processes. Enable students to use strategies and tools for optimizing supply and distribution. Learning Outcomes: Explain concepts and models of supply chain management. Analyze the role of logistics in organizational performance. Apply methods for managing resources, inventories, and transportation. Propose strategies to improve supply chain efficiency.
-
[EBE-04]
[3 ECTS]
Managerial Economics
The aim of the course is to equip students with the ability to apply economic concepts to managerial decision-making. Students will gain competencies in demand and supply analysis, market structures, optimal pricing, cost analysis, and competitive strategies. By the end of the course, they will be able to apply economic models to solve real-world business problems and make effective managerial decisions.
-
[C2125]
[6 ECTS]
Strategic Marketing
This course aims to examine topics in marketing strategy. Marketing strategy is concerned on how to manage customers in order to maximize company profits. The course emphasis will be on how to manage strategically the process of targeting, acquiring, retaining, and growing customers. The course will examine the management of both strategy and organization to build valuable customers for company growth and profits. A case study about a firm’s problem will be discussed at each module in order students to be able to apply the concepts learned, as well as strategies to be applied at each provided situation.
-
[6 ECTS]
Elective from other unit
- [CPA-201] Public Leadership and Organizational Development
- [E2739] Ethics in Public Institutions
- [ECS3060] IT Professional Ethics
- [CCS-102] Internet Technologies
- [E2698] Control of Nosocomial infections
- [C2527] Basics of Design Studio
- [E2842] International law on human rights
- [E2996] New Reproductive Technologies and Law
- [EPRNM-02] Public Relations and New Media
- [EFE-129] Albanian Language and Writing Culture
- [EFB-03] Personal Finances
- [EBE-408] Project Management
- [EBE-403] Business Plan
- [E2997] Common Sense Economics
- [EDOL-03] Digital and Online Literacy
- [E2531] English Literature and Film
-
[6 ECTS]
Business Elective Course
- [E3079] Business Ethics and Corporate Responsibility
- [E3080 ] Business Consulting and Problem Solving
- [CBEE-803] Labor Market
- [EBEE-605] Environmental Economics
- [EBA034] Local Economic Development
- [C2132] E-Commerce
- [E2750] Data Analysis with Python/R
- [EBEF-801] Financial Modeling
- [E3085] Entrepreneurial Finance
- [E3086] Negotiation and Conflict Management
- [E3084] Sales Management and Customer Relationships
- [CEM-503] Human Resource Management
Semester 6
-
[CBEM-503]
[6 ECTS]
Market Research
The aim of the course Market Research is to understand the role of market research in decision-making, differentiate between quantitative and qualitative research methods, design and conduct questionnaires and interviews, analyze and interpret data using statistical methods, and present research findings in a professional report format.
-
[C2870]
[6 ECTS]
Sustainability Innovation and ESG Reporting
This course aims to equip students with the ability to integrate sustainability principles into business strategies and innovation processes. Students will develop key competencies in navigating global ESG regulations, ethical data management, and climate risk assessment. The course promotes strategic thinking for transitioning from traditional business models toward a circular economy, preparing future leaders who can balance financial performance with social and environmental impact. After completing the course, students will be able to: Analyze the impact of ESG factors on company valuation and the cost of capital. Apply the Double Materiality approach to identify key business risks and opportunities. Develop sustainability reports using international frameworks such as GRI, SASB, and TCFD. Calculate carbon footprints (Scope 1, 2, and 3) and propose decarbonization strategies. Evaluate the ethical implications of innovations and identify potential greenwashing practices.
-
[C2128]
[6 ECTS]
Strategy and Organization
The aim of this course is to provide students with knowledge of the concepts and processes of strategic management and organizational design. The course focuses on analyzing the internal and external environments of organizations, formulating and implementing competitive strategies, and understanding the role of organizational structure in strategy implementation. Learning outcomes: • understand key concepts of strategic management • analyze the internal and external environment of organizations • identify and evaluate competitive strategies • understand the relationship between strategy and organizational structure • develop analytical skills for strategic decision-making
-
[6 ECTS]
Elective from other unit
- [CPA-201] Public Leadership and Organizational Development
- [E2739] Ethics in Public Institutions
- [ECS3060] IT Professional Ethics
- [CCS-102] Internet Technologies
- [E2698] Control of Nosocomial infections
- [C2527] Basics of Design Studio
- [E2842] International law on human rights
- [E2996] New Reproductive Technologies and Law
- [EPRNM-02] Public Relations and New Media
- [EFE-129] Albanian Language and Writing Culture
- [EFB-03] Personal Finances
- [EBE-408] Project Management
- [EBE-403] Business Plan
- [E2997] Common Sense Economics
- [EDOL-03] Digital and Online Literacy
- [E2531] English Literature and Film
-
[6 ECTS]
Business Elective Course
- [E3079] Business Ethics and Corporate Responsibility
- [E3080 ] Business Consulting and Problem Solving
- [CBEE-803] Labor Market
- [EBEE-605] Environmental Economics
- [EBA034] Local Economic Development
- [C2132] E-Commerce
- [E2750] Data Analysis with Python/R
- [EBEF-801] Financial Modeling
- [E3085] Entrepreneurial Finance
- [E3086] Negotiation and Conflict Management
- [E3084] Sales Management and Customer Relationships
- [CEM-503] Human Resource Management
Semester 7
-
[C2145]
[6 ECTS]
Consumer Behaviour
The aim of the course is to provide students with an understanding of how individuals and groups select, purchase, use, and dispose of goods and services. The course focuses on the psychological, social, and cultural factors that influence consumer decision-making processes. Students learn key concepts such as motivation, perception, attitudes, learning, and personality, as well as the impact of culture, reference groups, and social class on consumer behaviour. The course also examines how marketing strategies are developed based on consumer insights. By the end of the course, students are able to analyze consumer behaviour and apply this knowledge to design more effective marketing strategies.
-
[E2583]
[6 ECTS]
Innovation Management
The aim of the course is to provide students with knowledge and skills related to the processes of generating, developing, and implementing innovative ideas within organizations. The course focuses on understanding how innovation drives business growth, competitiveness, and value creation in dynamic and changing markets. Students learn key concepts such as innovation strategies, idea management, product and service development, organizational creativity, and the management of innovation processes. The course also covers the role of technology, entrepreneurship, and market trends in shaping innovation activities. By the end of the course, students are able to plan, manage, and evaluate innovation processes that support organizational success.
-
[C2134]
[6 ECTS]
Business Analytics and Modeling
The subject focuses on the process of transforming data into information for solving business problems in the real world. The subject has a phased approach to knowledge generation: first, descriptive analytics is taught where visual analysis is used to characterize data; second, it teaches recommendatory analytics that focus on optimal strategies that "should" be undertaken in the future; third, predictive analytics is taught that focuses on the use of algorithms for predicting the future based on historical data. Topics include: data exploration, data preparation, nonlinear optimization, etc.
-
[E2591]
[6 ECTS]
Digital Business
Course objectives: - Understanding the basic definition and hierarchy of knowledge for digital business and understanding the processes related to the operation, marketing techniques and technological issues of digital systems; - Analyzing data on user activity in order to make informed decisions regarding marketing and business management in the organization and product / service development; - Application of basic online positioning (SEO) techniques in creating the marketing image of the organization, as well as the product brand (branding); - Recognizing and understanding the importance of the Internet as an environment for creating social and business processes; - Demonstrate the tendency for active use of the Internet in economic and social activities and the creation of your career.
-
[6 ECTS]
Avanced elective courses
- [E3092] Behavioral Economics
- [E3081] FinTech and Digital Finance
- [EACS-19] Data Visualization
- [EFB-02] Game Theory and Business Strategy
- [E2589] Business Process Management
- [E3082] Emerging topics in Business and AI
- [E2588] Financial Data Analysis
- [E3083] Applied Accounting
- [EBEM-504] International Marketing
- [E2579] Real Estate Finance and Investment Analysis
- [E3087] Environmental Data Analysis and Carbon Accounting
- [E3032] Logistics and Automation
- [EBA-075] Аuditing
Semester 8
-
[C2874]
[6 ECTS]
Digital Marketing
The aim of the course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success of an organization. Digital marketing is where marketing meets the internet and other forms of new media. It includes online advertising and participating in social media, different digital media and how to create marketing content; how to optimize a Web site and SEO optimization; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends. The gained knowledge, skills and competences will help students to design and evaluate a digital marketing plan in order to manage a digital marketing performance efficiently.
-
[C2873]
[6 ECTS]
Product Development and Brand Management
The aim of the course is to provide students with knowledge and skills related to the process of creating, developing, and managing products and brands in a competitive business environment. The course focuses on understanding how innovative products are designed, tested, and brought to market, as well as how strong brand identities are built and maintained. Students learn key concepts of product lifecycle management, brand positioning, brand equity, and consumer perception. The course also covers strategies for successful product launch, differentiation, and long-term brand development. By the end of the course, students are able to develop product and branding strategies that support organizational competitiveness and market success.
-
[CBEE-603]
[6 ECTS]
Econometrics
The aim of the course is to equip students with knowledge and skills to apply statistical and mathematical methods in the analysis of economic data. The course develops competencies in constructing and interpreting econometric models, testing hypotheses, and making forecasts. Learning outcomes: Students will understand the theoretical foundations of econometrics and its connection to economics. They will be able to construct and interpret linear regression models. They will gain practical skills in using statistical software for econometric analysis. They will be capable of applying econometric methods for analysis and decision-making in economics and finance.
-
[C2867]
[6 ECTS]
Capstone Project
The Capstone Project represents an independent form of academic and applied research through which the student demonstrates the theoretical and practical knowledge acquired during the studies. The thesis focuses on analyzing contemporary issues in the fields of Marketing and Innovation Management, by using appropriate research methods and relevant scientific sources. Through the diploma thesis, students develop analytical, critical, and professional skills in identifying and solving real problems within the business and economic environment. Furthermore, the thesis contributes to preparing students for the labor market and for continuing their studies at higher academic cycles.
-
[6 ECTS]
Avanced elective courses
- [E3092] Behavioral Economics
- [E3081] FinTech and Digital Finance
- [EACS-19] Data Visualization
- [EFB-02] Game Theory and Business Strategy
- [E2589] Business Process Management
- [E3082] Emerging topics in Business and AI
- [E2588] Financial Data Analysis
- [E3083] Applied Accounting
- [EBEM-504] International Marketing
- [E2579] Real Estate Finance and Investment Analysis
- [E3087] Environmental Data Analysis and Carbon Accounting
- [E3032] Logistics and Automation
- [EBA-075] Аuditing