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Programme:

International Communication (2022/2023)

Study Cycle: First Cycle (Undergraduate)
Faculty: Languages, Cultures and Communications
Programme Code: N-COMMIC
Academic year: 2022 / 2023
Title: Bachelor of International Communication
ECTS: 180 (3 years)
Decision:

The study program in International Communications at the Department of Communications includes dynamic, interactive, and interdisciplinary studies. It is expected that this study program will generate professional results adopted for the needs of the global integrative market, and at the same time it will serve as a basis for post-graduate studies (second-cycle studies).

This program prepares students for workplaces in international organizations and institutions; in the industry of media; workplaces in the growing, fast evolving field of communication strategies and technologies used by the corporations and other organizations; for workplaces in foreign affairs; and personal policies in training and development. The International Communications study program is designed in a way to satisfy the current and future needs of the market for workplaces in specific fields of international communications; in creating the politics in national and international level and the corporation development in the field of media; digital and interactive communications; internet companies; in the development of portals; journalism; corporate and organizational communication and foreign affairs, etc.

International Communications offers a deep understanding and knowledge in the field of international communication skills and at the same time it orients students to other fields which will be specialized in the second cycle of studies. Another advantage is that students in the last semester participate in practice, through which they gain experience about the applicative aspect of international communications.

South-East European University has an extraordinary IT infrastructure for the realisation of the proposed curriculum in the field of communication sciences with computer laboratories, internet connections and distance-learning opportunities, as well as the library with online resources available for searches. 

In the last year of studies, students work in large individual or team projects which are in the form of research, development, or internships, and in close co-operation with, or practice in, local and global companies, national and international socio-political institutions, and media. This experience results in developed technical knowledge, analytical thinking, quantitative resonance, project leading skills, as well as communication skills. The presentation of the final project is expected at the end of this program.

The study program in International Communications at the Department of Communications includes dynamic, interactive, and interdisciplinary studies. It is expected that this study program will generate professional results adopted for the needs of the global integrative market, and at the same time it will serve as a basis for post-graduate studies (second-cycle studies).

This program prepares students for workplaces in international organizations and institutions; in the industry of media; workplaces in the growing, fast evolving field of communication strategies and technologies used by the corporations and other organizations; for workplaces in foreign affairs; and personal policies in training and development. The International Communications study program is designed in a way to satisfy the current and future needs of the market for workplaces in specific fields of international communications; in creating the politics in national and international level and the corporation development in the field of media; digital and interactive communications; internet companies; in the development of portals; journalism; corporate and organizational communication and foreign affairs, etc.

International Communications offers a deep understanding and knowledge in the field of international communication skills and at the same time it orients students to other fields which will be specialized in the second cycle of studies. Another advantage is that students in the last semester participate in practice, through which they gain experience about the applicative aspect of international communications.

South-East European University has an extraordinary IT infrastructure for the realisation of the proposed curriculum in the field of communication sciences with computer laboratories, internet connections and distance-learning opportunities, as well as the library with online resources available for searches. 

In the last year of studies, students work in large individual or team projects which are in the form of research, development, or internships, and in close co-operation with, or practice in, local and global companies, national and international socio-political institutions, and media. This experience results in developed technical knowledge, analytical thinking, quantitative resonance, project leading skills, as well as communication skills. The presentation of the final project is expected at the end of this program.

The study program International Communication is especially appropriate for all those interested in an employment and professional career on: International organizations, Diplomacy, Multinational corporations, Media, Offices of Public Relations, international non-governmental organizations, etc.

Knowledge and understanding
  • Getting a theoretical basis, knowing and understanding communication sciences in general, and having more knowledge about the main theories and approaches of international communications.
  • Getting knowledge about the models and types of communication technologies, communication campaigns and strategies for foreign affairs, the basic characteristics of diplomacy and the way international organizations function.  
  • Developing critical thinking about international communications.
  • Competent writing and speaking in the public and private spheres.
  • Getting practical experience about international communications.
Applying knowledge and understanding
  • Do research and be analytical in the field of international communications.
  • Ability to work with programs and duties in different international institutions and to have trainings and consultations for communication skills from the national and international aspect.
  • Ability to manage conflicts, make decisions and build teams.
  • Ability to maintain affairs with the public and developing affairs with the public, and marketing campaigns on the local, national and global level.
  • Ability to analyse, on a local and international level, the public understanding of the relationship between society, media, messages, international institutions and the public. 
Making judgement
  • Helps evaluating specific problems related to international communications, regarding planning communications, management of processes, control, and strategic management. 
  • Has the ability to analyse media competition in the market.
  • Students will be able to participate in media debates and defend their attitudes, supported by facts about topics related to the objectivity of journalism, creating public opinion, media ethics, modern trends in contemporary marketing, and PR. 
  • Will be able to assess which are the most suitable strategies and tactics which are supposed to be applied in a specific campaign for public affairs on a local and global level.
Communication skills
  • Presents new ideas, concepts, and strategies in the field of international communications. 
  • Advanced knowledge of foreign languages for international communications at an academic level. 
  • To engage in an efficient and constructive way in the related professional fields of international communications. 
  • To deliver a clear and coherent presentation about a topic or task using referential examples and solutions.
  • To use advanced sources for further perfection and implementation of the acquired knowledge.
  • To express themselves in a clear, fluent, and moderate way, and to gain skills for public speaking.
  • The students will participate in creating debate rules and characteristics, and to actively debate on topics related to international communications.
Learning skills
  • Is able to search and identify learning resources.
  • Has the ability to make analyses from the field of international communications and to use scientific literature and reviews from other authors.
  • Has the ability to learn individually and in teams.
  • Further promotion of their knowledge through skills of interactive learning, learning through practical communication projects, critical thinking, and analysis of contents of the international media. 

Semester 1

  • [CCM-101] [6 ECTS] Introduction to Communication Sciences
    After finishing with the course Introduction to Communication Sciences, the students are expected to be able to deal with simple conversations, and to be able to apply their knowledge about Shannon’s and Weaver’s schemes to master the basic linguistic models of communication. It is also expected that the students will independently use this knowledge later for their needs.
  • [CCM-102] [6 ECTS] Introduction to International and Intercultural Communication
    The students will be able to define intercultural communication, to identify and explain intercultural politics, and to apply their knowledge and understanding in making multicultural strategies with the ability to assess identifiers, and to identify the different cultures which exist in the RNM and in the world.
  • [CCM-103] [6 ECTS] Introduction to International Relations
    The students get introduced to the most significant notions, ideas and institutions in international affairs. The course presents a survey of the basic concepts of the discipline, with a tendency to introduce the students to the current scene of International Relations (IR) and to contemporary world problems, as well as to the future of IR discussing new agendas. After finishing with this course the students should be able to: - master understanding/knowledge for the concepts and themes of the IA discipline; - acquire leadership strength and occurrences, influences and ideas that built the evolution of IR; - articulate and analyze themes of IR from different perspectives.
  • [3 ECTS] Albanian/Macedonian Language
    • [BAM1010] Albanian Language for Beginners 1
    • [BAM2010] Albanian Language for Beginners 2
    • [BS018] Macedonian Language for Beginners 1
    • [BS152] Macedonian Language for Beginners 2
    • [MLIL-01] Macedonian Language Intermediate Level 1
    • [MLIL-02] Macedonian Language Intermediate Level 2
    • [MAPP1010] Macedonian Language for Professional Purposes 1
    • [MAPP1020] Macedonian Language for Professional Purposes 2
  • [3 ECTS] English Language
    • [E2532] English Language 1
    • [E2533] English Language 2
    • [E2533] English Language 3
    • [E2534] English Language 4
    • [E2535] English Language 5
    • [ESS-01] English for Social Sciences 1
    • [ESS-02] English for Social Sciences 2
  • [6 ECTS] Elective/Digital Competencies
    • [E2610] Selected chapters in IT Skills
    • [EMOA-01] Microsoft Office Access
    • [EMOE-02] Microsoft Office Excel
    • [EMOPP-03] Microsoft Office PowerPoint
    • [EMOW-04] Microsoft Office Word
    • [EWC-01] Web Creation
    • [EDMD-02] Digital Media Design
    • [E2609] Google Education Apps

Semester 2

  • [CCM-202] [6 ECTS] Theory of Communication
    After finishing with the Theory of Communication course, the students are expected to reach suitable and advanced knowledge in the field of psychological models of communication. Besides this, the students are expected to become more autonomous in studying the same models and to be responsible for their own learning. After finishing with Communication theory, the students will be able to use and to interpret of examples of Freud’s models, anxiety, and behaviour theory, and they will be able to think critically on different topics and to come to conclusions by themselves based on the literature; they will, as well, gain the skills for advanced written and oral communication in the different psychological theories of communication.
  • [C2184] [6 ECTS] Communication and Social Theory
    Aims of the course program: Theories help us to make sense of the world around us. Regardless of their scope, all theories shape how we make judgments about reality, relationships, circumstances, and decisions in our lives. This course is designed to introduce to the classic and current theories pertaining to the nature of social influence. We will take a broad perspective, considering issues typically included under the rubric of “persuasion,” as well as influence via nonverbal channels, and influence in the contexts of mass media. Social theory must take specific internet-related changes into account since together they amount to new and lasting ways in which we have become subject to more targeted political messages and ways to engage with them (politics), more tethered to each other and to information (culture) and to more online consumption (economy) and small, with the intention of better equipping to make sense of the communicative aspects of the world around. The overarching goal of this course is to think about and analyse communication in a systematic way (i.e., in a theoretical way!). Then, the field of communication studies with other social sciences and understand its varied contributions to the knowledge/practice of human interaction. Analysing communication phenomenon from different perspectives (both general theoretical views and specific theories). Recognize and explain major communication theories, but also applying knowledge of communication theories to “real world” issues. This course enables specific access to improving social language skills, to build understanding of essential social communication skills.
  • [CCM-203] [6 ECTS] Introduction to Political Sciences
    This course aims to introduce students to the basics of political sciences. The main political concepts, notions, ideas, and institutions will be presented. The course is designed as an introduction to the nature and study of politics, including the investigation of the basic concepts of the discipline: government, authority, and legitimacy. Statehood, the nation, the state, and types of government, will all be considered. The main ideologies of the political theory will be particularly studied.
  • [3 ECTS] Albanian/Macedonian Language
    • [BAM1010] Albanian Language for Beginners 1
    • [BAM2010] Albanian Language for Beginners 2
    • [BS018] Macedonian Language for Beginners 1
    • [BS152] Macedonian Language for Beginners 2
    • [MLIL-01] Macedonian Language Intermediate Level 1
    • [MLIL-02] Macedonian Language Intermediate Level 2
    • [MAPP1010] Macedonian Language for Professional Purposes 1
    • [MAPP1020] Macedonian Language for Professional Purposes 2
  • [3 ECTS] English Language
    • [E2532] English Language 1
    • [E2533] English Language 2
    • [E2533] English Language 3
    • [E2534] English Language 4
    • [E2535] English Language 5
    • [ESS-01] English for Social Sciences 1
    • [ESS-02] English for Social Sciences 2
  • [6 ECTS] Elective/Digital Competencies
    • [E2610] Selected chapters in IT Skills
    • [EMOA-01] Microsoft Office Access
    • [EMOE-02] Microsoft Office Excel
    • [EMOPP-03] Microsoft Office PowerPoint
    • [EMOW-04] Microsoft Office Word
    • [EWC-01] Web Creation
    • [EDMD-02] Digital Media Design
    • [E2609] Google Education Apps

Semester 3

  • [CCM-301] [6 ECTS] Communication Research Methods
    As a scientific discipline of the communication sciences, the course Communication Methods of Research aims to analyse the most developed theoretical-methodological approaches in contemporary communication research, as well as to explain the empirical methods and techniques in investigating communicative situations. The aim is to enable the students to explain and to differentiate between the main qualitative and quantitative methods (ways) and the main techniques (tools) in communication research, to identify and apply the phases in the communication project, and to understand how to write a research report. The students will apply their knowledge and understanding in the preparation of a conceptual sketch for communication research with all its phases, which will be applied in projects in the important fields of the social-political, cultural, professional, and mass- and business- communication, especially in the organizations of the citizen sector.
  • [CCM-201] [6 ECTS] Media Studies
    Aims (competencies) of the study program are: - to introduce students to the basic functions of the media and the tools for mass communication; - to introduce them to their impact and meaning in society; - to introduce them to the journalistic profession; - to present the functions and types of journalism and of journalistic activities.
  • [C2185] [6 ECTS] Culture, Identity and Globalization
    Aims of the course program: Students should be able to: - Understand the impact of globalization on cultural identity; - To get acquainted with the different aspects of cultural identity (personal, ethnic, social, national); - To critically see and understand the impact of popular culture and globalization in the formation of identity; - To get acquainted with the ways of verbal and non-verbal communication in different cultures through certain examples and case studies.
  • [CCM-302] [6 ECTS] Diplomacy
    The course introduces the students to the theoretical explanation of the basics of diplomatic affairs; gives a development review; assesses the role and importance of diplomacy in international communication; and provides a theoretical and practical application of significant diplomatic skills and techniques in external/outer presentations of the states of political, economic and cultural activities.
  • [C2069] [3 ECTS] Oral Communication
    Aims of the course program: - To develop verbal communication skills. - To be able to be actively involved in a discussion on a particular topic. - To master the techniques for successful communication. - To express their critical opinion on certain topics. - To apply the adopted techniques in their professional career.
  • [3 ECTS] English Language
    • [E2532] English Language 1
    • [E2533] English Language 2
    • [E2533] English Language 3
    • [E2534] English Language 4
    • [E2535] English Language 5
    • [ESS-01] English for Social Sciences 1
    • [ESS-02] English for Social Sciences 2

Semester 4

  • [ECS093] [6 ECTS] Semiotics of Mass Communication
    Aim of the course program: To acquaint the students with the terms semiotics and mass communication.
  • [CCM-402] [6 ECTS] Public Relations: Principles and Practices
    This is an introduction to the basic principles, legal aspects, and the development of foreign affairs. The subject matter in question treats: acquiring knowledge in the concept of public affairs; the definition and historical development of public relations; and the new role of public affairs, with particular regard to the processes of management and the new theories of public affairs.
  • [C2186] [6 ECTS] Media and Cultural Policy in the European Union
    Aims of the course program: To introduce the student to the EU media culture, the influence of mass media regarding the formation of European values, the orientations in the criticism of the mass culture as well as with the essentials of the European standards and criteria in the creation of the media culture. Students will have the opportunity to analyse European regulations and national practices in the media culture of the member states as well as the candidate countries for membership in the European Union.
  • [CCM-403] [6 ECTS] International Organizations
    This course focuses on studying the history, structure, and function of international organizations, as well as how communications operate between international organizations, and with internal communication systems in the organizations. It further reviews the acts of foundation, the general principles of legal responsibilities, the functioning of international associations, and the member countries, of those organizations. We will study in particular the communication methods and systems of the United Nations, NATO, the EU, OSCE, European Council, etc.
  • [C2070] [3 ECTS] Written communication
    Course objectives: - To gain knowledge about the writing process (stages in creating a text). - To approve the standard language norms. - To achieve an academic level for written expressions in Albanian, Macedonian, or English, which will apply the previously acquired knowledge of the standard language. - Encourage student motivation for written expressions regardless of text types and forms. - To approve the criteria of textuality, which are essential for a text. - Acquisition of materials search skills (libraries and online resources).
  • [3 ECTS] English Language
    • [E2532] English Language 1
    • [E2533] English Language 2
    • [E2533] English Language 3
    • [E2534] English Language 4
    • [E2535] English Language 5
    • [ESS-01] English for Social Sciences 1
    • [ESS-02] English for Social Sciences 2

Semester 5

  • [ECM-603] [6 ECTS] International Politics
    The course investigates the contemporary political system, the methodology of research on political phenomena on an international level, typological and modern qualifications of international politics through scientific approaches to political analysis of the structure, and the organization and functioning of the international political system.
  • [CCM-502] [6 ECTS] Political Communication
    In this course political communication is explained and analysed; it has a history as long as the existence of political society. However, it doesn’t deal with the history - it stays in the modern times and the political actuality. The course has something in common with public opinion, but mostly remains in the nature of the relationship between politicians and the media. After finishing with this course, the student will be able to understand and formulate attitudes in relation to political formations, communication, and the adaptation of ideas and attitudes.
  • [C2188] [6 ECTS] Media and Journalistic Genres
    The course aims to introduce the students to the types and functions of media, students will be able to understand the professional standards and norms in their work, to be able to distinguish journalistic genres according to the structure of the media message, and it is especially important to identify the impact and effects on the audience in order to form public opinion and the determinations that define the journalistic product as a manipulation of public opinion. In order to apply the theoretical settings, students will be able to distinguish and write news from commentary, i.e., informative from analytical genres by applying professional standards and criteria.
  • [6 ECTS] Elective from other unit
    • [CPA-101] Introduction to Public Administration
    • [CPA-201] Public Leadership and Organizational Development
    • [CPA-302] Introduction to Public Policies
    • [EFE-132] Human Rights and Freedoms
    • [CLE-203] Legal Writing and Reasoning
    • [EARTL-01] Assisted Reproductive Technology and Law
    • [ELE-408] Domestic Violence
    • [CCS-101] Introduction to Computer Sciences
    • [CCS-102] Internet Technologies
    • [CCS-402] Applied Probability and Statistics
    • [ECS-500] E-Commerce
    • [CISM2021] Introduction to Information Systems
    • [ECS3060] IT Professional Ethics
    • [EFE-129] Albanian Language and Writing Culture
    • [EFE-105] German Language 1-4
    • [EEL-613] Multiculturalism in Teaching English Language
    • [EFE-108] Intercultural Studies
    • [E2539] Critical Reasoning and Thinking
    • [EPRNM-02] Public Relations and New Media
    • [ECM-602] Media and Society
    • [CBE-101] Introduction to Economics and Business
    • [CBE-103] Principles of Management
    • [EBEM-503] Business Communication
    • [EBE-408] Project Management
    • [EBE-403] Business Plan
    • [EBE-409] Corporate Social Responsibility and Ethics
    • [EF999] French Language 1-2-3
    • [BSIL3010] Italian Language 1-2-3
    • [EFE-102] Academic Writing in English
    • [EDOL-03] Digital and Online Literacy
    • [ECE-02] Conversational English
    • [E2529] Communication Skills in a Professional Setting in English
    • [E2530] Fiction and Fun
    • [E2531] English Literature and Film
    • [E2540] Macedonian Language for Legal and EU terminology
  • [6 ECTS] General elective (from SP)
    • [E2643] Crisis Communications and Media Relations
    • [E2642] Global and Intercultural Communication
    • [CCM-401] International Communication Systems
    • [CCM-501] Media Writing and Reporting
    • [ECM-303] European Studies
    • [ECM-604] American Studies
    • [E2644] Strategic Communication for Social Change

Semester 6

  • [C2187] [6 ECTS] Global Communication and Social Change
    This course is designed to develop professional skills and a critical understanding of the role of media and communication in facilitating processes of social change. Global communication plays a key role in bringing about changes in the world around us, whether with respect to changes in social norms, economic development or broad social change that affect public policies. This course will encourage students to examine critically theories of communication, social change, and economic development etc. Citizens’ media and communication comprise social, cultural, and political processes that have the potential to be transformative. These approaches and processes are often not well understood, however, by mainstream development policy and practice, resulting in weak implementation. This course will find that citizens’ media and communication is about more than bringing diverse voices into pluralist politics: it contributes to processes of social and cultural construction, redefining exclusionary norms and power relations. Local participation, ownership and control can allow people to reshape the spaces in which their voices find expression.
  • [CCM-603] [6 ECTS] Communication and Leadership
    This course explores the history of theories of leadership with primary attention on transformative leadership. It motivates participation in the pursuit of leadership with particular attention to opportunities to communicate transformative leadership.
  • [CCM-504] [6 ECTS] Professional Practice
    The aim of the course is for students to acquire skills in the field of practical work in order to increase their employment opportunities after graduation. Students will find it easier to identify opportunities for the development of their professional careers, as well as knowledge about strategies and techniques for research on the labour market in the region and beyond.
  • [6 ECTS] Elective from other unit
    • [CPA-101] Introduction to Public Administration
    • [CPA-201] Public Leadership and Organizational Development
    • [CPA-302] Introduction to Public Policies
    • [EFE-132] Human Rights and Freedoms
    • [CLE-203] Legal Writing and Reasoning
    • [EARTL-01] Assisted Reproductive Technology and Law
    • [ELE-408] Domestic Violence
    • [CCS-101] Introduction to Computer Sciences
    • [CCS-102] Internet Technologies
    • [CCS-402] Applied Probability and Statistics
    • [ECS-500] E-Commerce
    • [CISM2021] Introduction to Information Systems
    • [ECS3060] IT Professional Ethics
    • [EFE-129] Albanian Language and Writing Culture
    • [EFE-105] German Language 1-4
    • [EEL-613] Multiculturalism in Teaching English Language
    • [EFE-108] Intercultural Studies
    • [E2539] Critical Reasoning and Thinking
    • [EPRNM-02] Public Relations and New Media
    • [ECM-602] Media and Society
    • [CBE-101] Introduction to Economics and Business
    • [CBE-103] Principles of Management
    • [EBEM-503] Business Communication
    • [EBE-408] Project Management
    • [EBE-403] Business Plan
    • [EBE-409] Corporate Social Responsibility and Ethics
    • [EF999] French Language 1-2-3
    • [BSIL3010] Italian Language 1-2-3
    • [EFE-102] Academic Writing in English
    • [EDOL-03] Digital and Online Literacy
    • [ECE-02] Conversational English
    • [E2529] Communication Skills in a Professional Setting in English
    • [E2530] Fiction and Fun
    • [E2531] English Literature and Film
    • [E2540] Macedonian Language for Legal and EU terminology
  • [6 ECTS] General elective (from SP)
    • [E2643] Crisis Communications and Media Relations
    • [E2642] Global and Intercultural Communication
    • [CCM-401] International Communication Systems
    • [CCM-501] Media Writing and Reporting
    • [ECM-303] European Studies
    • [ECM-604] American Studies
    • [E2644] Strategic Communication for Social Change
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