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Programme:

Business and Economics (2021/2022)

Module: Business Analytics
Study Cycle: First Cycle (Undergraduate)
Faculty: Business and Economics
Programme Code: BA-240
Academic year: 2021 / 2022
Title: Bachelor in Economics - Module: Business Analytics
ECTS: 240 (4 years) Accrediation
Decision: Decision for starting of the program

During the Business Analytics studies, students will gain the necessary skills to solve challenging business problems analytically using a multidisciplinary approach. More specifically, in the Business Analytics program, students will focus on managing and optimizing business processes. They will be introduced to the business economy as well as the various functional areas in the company (e.g. accounting, financial management, marketing, manufacturing and logistics, human resource management). Students will learn how the company operates every day and how its processes are organized through technology. 

The study program corresponds to the needs of the labor market. As such, it will make a significant contribution to training students to build a professional career by acquiring higher education qualifications in line with the needs of the labor market. Students are set for a promising (international) career thanks to current insights into the combination of business economics, quantitative methods and technology, managerial skills and IT and language skills.

Knowledge and understanding

Possess knowledge and understanding of the business environment, business entities and their operations in the context of applied business (economics, management, marketing, finance, programming, databases, computer and information systems, networks and data engineering).

Ability to develop and apply original and creative ideas in environments in which the areas of applied business overlap or interrelate.

Ability to apply interdisciplinary knowledge and demonstrate specialist competencies in applied business.

Applying knowledge and understanding

Ability to critically, independently and creatively solve problems in new environments or in environments in which students have no previous experience in a multidisciplinary context of a real business environment or organizational environment. Planning, conducting and evaluating independent business research, implementing appropriate computational tools, environments and technologies.

Creativity and originality in the interpretation of knowledge from business processes and appropriate use of computer tools based on defined research and examination techniques. Has the knowledge to start and develop his own business.

Making judgement

Ability for creative integration and synthesis of knowledge from multiple areas related to business processes and the use of computer tools and techniques.

Ability to deal with complex situations related to business processes, to identify appropriate specialized instances in the field of business and informatics and to make sound assessments in situations of lack of complete information or data and based on personal, social and ethical principles; and responsibilities related to the application of knowledge and understanding.

Makes business decisions at a low-level management.

Has the ability to analyze market competition.

Communication skills

Ability to clearly and unambiguously present expert conclusions, results, studies and knowledge with the ability to adjust the style and form of expression.

Competence for critical, independent and creatively reasoned research, evaluation of methodologies and proposing and defending new hypotheses.

Ability to initiate, lead and take responsibility for individuals and groups in cases where business competencies and IT competencies are essential.

Ability to present the results of various studies, transmit business plans to working groups and stakeholders.

Learning skills

Ability to identify personal needs and directions for individual and autonomous further education, as well as for its independent and autonomous implementation in the usual business and information areas.

Ability to take responsibility for continuing individual learning in specialized business and IT areas within a networked economy.

Uses computer skills to gain legal knowledge.

Can undertake individual and team learning.

Has the ability to do business analysis and use scientific literature and reviews by other authors. 

Semester 1

  • [C2118] [6 ECTS] Mathematics
    The course aims to expand basic knowledge of mathematics and develop students' skills and abilities in solving various problems and their application in the field of business and economics. Another goal is to train students in the use of application programs to solve tasks and problems implemented in the field of business and economics. Topics covered in this course are: numerical sets, numerical and variable expressions, linear and nonlinear equations, matrices, determinants, systems of linear equations, application of systems of linear equations in business and economics, arrays, arithmetic and geometric progression, numerical series, proportional calculation, simple interest, compound interest, periodic deposits, periodic rents, loans and loan amortization plan, different methods for loan amortization.
  • [C2119] [6 ECTS] Principles of Management
    The course aims to introduce students to the essence of management and the creation of a foundation which will be supplemented by other managerial and organizational courses, which students will attend during their studies. This course has several main purposes, including: - Students should understand and clarify key management concepts and theories. - Initiate critical thinking in the classroom. - To enable students to use the information gained to provide assessments and construct arguments. - To develop students' communication skills. - To inform students about the management process and managerial tasks. - Inform students about the planning process. - Inform students about decision-making processes and models. - To introduce students to the organization, including the division of labor and the scope of management. - Students should be able to apply in practice knowledge on individual-organizational relationships and various elements related to organizational behavior, including personality, behaviors and perceptions. - Students should gain knowledge on motivation and motivational theories.
  • [C2117] [6 ECTS] Fundamentals of Business Economics
    The course aims to introduce students to the basic concepts and knowledge from the fields of economics and business. The lectures include topics such as: understanding economics and business, why economics is taught, its division into micro and macro economics, methods used in understanding economic phenomena, unlimited needs and desires, insufficient resources - scarcity, compromise, choice and decision making. Later, students will be introduced to other basic concepts such as: opportunity cost and limit of production possibilities, supply and demand, factors of production, economic systems and economic cycles. The following addresses important issues such as macroeconomic indicators, inflation, unemployment, production costs, etc. The last part of this course deals with business issues ranging from the meaning of small business and entrepreneurship, its organization and expansion to the topic on interdependence and utility from the international market.
  • [3 ECTS] Albanian/Macedonian Language
    • [BAM1010] Albanian Language for Beginners 1
    • [BAM2010] Albanian Language for Beginners 2
    • [BS018] Macedonian Language for Beginners 1
    • [BS152] Macedonian Language for Beginners 2
    • [MLIL-01] Macedonian Language Intermediate Level 1
    • [MLIL-02] Macedonian Language Intermediate Level 2
    • [MAPP1010] Macedonian Language for Professional Purposes 1
    • [MAPP1020] Macedonian Language for Professional Purposes 2
  • [3 ECTS] English Language
    • [E2532] English Language 1
    • [E2533] English Language 2
    • [E2533] English Language 3
    • [E2534] English Language 4
    • [E2535] English Language 5
    • [BEEN-01] Business English 1
    • [BEEN-02] Business English 2
  • [6 ECTS] Electives - Digital Competencies
    • [E2610] Selected chapters in IT Skills
    • [EMOA-01] Microsoft Office Access
    • [EMOE-02] Microsoft Office Excel
    • [EMOPP-03] Microsoft Office PowerPoint
    • [EMOW-04] Microsoft Office Word
    • [EWC-01] Web Creation
    • [EDMD-02] Digital Media Design
    • [E2609] Google Education Apps

Semester 2

  • [CBE-102] [6 ECTS] Principles of Marketing
    The course aims to create, develop and advance the knowledge of students in the field of Marketing, as the foundation of the operation of a business of any industry. Through this course students will be provided with basic knowledge about marketing concepts and principles; - To train students for management of market research, market segmentation, presentation of reports, etc. considering the needs, desires and behaviors of consumers; - To acquaint students with the marketing environment, namely the macro and micro environmental factors, which directly affect the business success of the enterprise. - To professionally prepare students in terms of the implementation and organization of the marketing concept in the organization through the elements of the marketing mix.
  • [CBE-203] [6 ECTS] Microeconomics
    The course aims to introduce students to the principles and concepts of Microeconomics, which will provide Business and Economics students with the necessary analytical tools and techniques to analyze and provide solutions to relevant and current issues in the sphere of Microeconomics. This course will equip students with theoretical and practical knowledge as follows: - Demand and supply analysis and market equilibrium; - Elasticity and its application, - Cost analysis and their application; - Analysis of profit maximization in all types of competition; - Full and incomplete competition and - Government and microeconomics.
  • [ACS-204] [6 ECTS] Calculus
    The course of Calculus aims to expand the basic knowledge of mathematics and the development of skills and abilities of students to solve and apply problems through functional models, derivative metering and integral in the field of business and economics. Topics covered in this course are: Understanding the function with one variable, elementary functions, functional models, limit and continuity of the function, meaning of the derivative, derivation rules, elements of marginal analysis, derivatives of the higher order, derivative of the function of compound, monotonicity and extreme values of the function, concavity and points of the function, analysis and presentation of the graph of the function, understanding and definition of the indefinite integral, properties and rules of the integral, integration methods, application of the indefinite integral in business and economics , the meaning and definition of the definite integral, the properties of the definite integral, the computation of the definite integral, the application of the definite integral in business and economics.
  • [3 ECTS] Albanian/Macedonian Language
    • [BAM1010] Albanian Language for Beginners 1
    • [BAM2010] Albanian Language for Beginners 2
    • [BS018] Macedonian Language for Beginners 1
    • [BS152] Macedonian Language for Beginners 2
    • [MLIL-01] Macedonian Language Intermediate Level 1
    • [MLIL-02] Macedonian Language Intermediate Level 2
    • [MAPP1010] Macedonian Language for Professional Purposes 1
    • [MAPP1020] Macedonian Language for Professional Purposes 2
  • [6 ECTS] Electives - Digital Competencies
    • [E2610] Selected chapters in IT Skills
    • [EMOA-01] Microsoft Office Access
    • [EMOE-02] Microsoft Office Excel
    • [EMOPP-03] Microsoft Office PowerPoint
    • [EMOW-04] Microsoft Office Word
    • [EWC-01] Web Creation
    • [EDMD-02] Digital Media Design
    • [E2609] Google Education Apps
  • [3 ECTS] English Language
    • [E2532] English Language 1
    • [E2533] English Language 2
    • [E2533] English Language 3
    • [E2534] English Language 4
    • [E2535] English Language 5
    • [BEEN-01] Business English 1
    • [BEEN-02] Business English 2

Semester 3

  • [C2069] [3 ECTS] Oral Communication
    Aims of the course program: -To develop verbal communication skills. -To be able to be actively involved in a discussion on a particular topic. -To master the techniques for successful communication. -To express their critical opinion on certain topics. -To apply the adopted techniques in their professional career.
  • [?B?-410] [6 ECTS] Business Law
    The aim of the course is for students to gain in-depth knowledge in the field of Business law. In this regard, students in this course will be able to understand: - Legal rules for conducting a business activity, the manner of organization of business entities, the conditions for the establishment and registration of business entities and individual owners as well as the manner of termination of business entities; - Ways to create a legal business relationship, the conditions for the emergence of those relationships, effects and consequences; - Activities related to securities trading; - Ways to protect industrial property rights, ways to protect business entities from unfair competition; Ways of consumer protection, etc.
  • [C2120] [3 ECTS] Principles of Accounting
    The aim of the course is to help students understand the essence of accounting; learn the basic concepts and principles of accounting. In this regard, the course aims to provide students with knowledge and understanding of financial statements, their balance sheet items, basic rules of accounting, generally accepted accounting principles, etc.
  • [C2121] [3 ECTS] Business, Government and Society
    The course aims to prepare students for the ways in which the environment, particularly government policy, affects business and how economic entities and other special interest groups create and change the rules of the game in which they operate. In today’s economy, a successful business strategy means more than surpassing rival companies; managers also need to devise strategies to deal with global forces. Managers need to understand how public policy is conducted and how specific stakeholders, including their business, can influence the policy process. In this course students will create knowledge about: - Management of public affairs and relations with stakeholders, - Social responsibility of the enterprise: - Business in the globalized world, - Ethics, ethical judgment and ethical management - Business-government relations - Impact on the political environment. - Sustainable development and global business - Regulation and management of information technology
  • [CBE-303] [6 ECTS] Macroeconomics
    The course aims to create, develop and advance the knowledge of students in the field of Macroeconomics, as a foundation for the functioning of a national economy and a subsystem of the global economic system. Through this course students will be provided with basic macroeconomic knowledge about: - Gross Domestic Product (GDP); - aggregate supply and demand; - investment and consumption; - inflation; - unemployment; - state budget; - public debt; - monetary and fiscal policy, - international economic relations (trade and payment balance), etc.
  • [CBE-301] [6 ECTS] Statistics
    Through this course students will be introduced to the analysis of numerical data from a scientific perspective and that: - Data, measurement and statistics - Descriptive statistical indicators - simple; - Descriptive statistical indicators - grouped; - Descriptive statistical indicators - pondered; - Probability; - Random variable and discrete probability distributions; - Interval assessment; - Testing of statistical hypotheses-above mean; - Correlation and regression.
  • [3 ECTS] English Language
    • [E2532] English Language 1
    • [E2533] English Language 2
    • [E2533] English Language 3
    • [E2534] English Language 4
    • [E2535] English Language 5
    • [BEEN-01] Business English 1
    • [BEEN-02] Business English 2

Semester 4

  • [C2070] [3 ECTS] Written communication
    Aims of the course program: -To gain knowledge about the writing process (stages in creating a text). -To adopt the standard language norms. -To achieve an academic level for written expression in Albanian, Macedonian or English, which will apply the previously acquired knowledge of the standard language. -To encourage the motivation of students for written expression regardless of the types and forms of the text. -To adopt the criteria of textuality, which are crucial for a text. -To acquire skills for searching materials (library and online resources).
  • [CBE-402] [6 ECTS] Financial Accounting
    The general purpose of the course is the advancement of students’ knowledge and skills in the field of accounting and the special purpose is to round up the knowledge in the field of financial accounting dedicated to business companies in accordance with SAA and International Accounting Standards (IAS). Implement the principles of double entry accounting by applying the principles of the chart of accounts for businesses in Northern Macedonia in the case of registration of AAG and AASH, expenditures and revenues, recording of fiscal liabilities and requirements and determining the financial result with the annual account in accordance with SLK and IAS. Compilation of Financial Statements as the final product of Financial Accounting is a very important accounting product, financial and economic for businesses, economy and the state.
  • [C2124] [6 ECTS] Business Information Systems
    The course introduces students to the role of computers and other information technologies in business. Conceptual computer knowledge is the focus of this course. After introducing the basic concepts of computer use, these lectures pay special attention to current technological innovation in social and business environments. Topics include technology and organizational change, telecommunications, information age privacy, and online business security.
  • [C2122] [3 ECTS] Human Resource Management
    The aim of the course is to acquaint students with the role and importance of human resource management in contemporary business organizations. In this course students will gain knowledge about the management of the human resources process, both in theory and in the practice of international and local companies. Prerequisite for enrolling this course: Principles of Management.
  • [CBE-401] [6 ECTS] Operations Management
    The course deals with the theoretical and practical explanation of the necessary and essential operations for the efficient management of the planning, organizing, directing and controlling the resources of a business that are needed to produce products and services in order to realize the maximum benefits. gave me. Provides you with introductory, highly complete, summarized and up-to-date knowledge about the place and role of operations management in efficient business management and to be trained in the practical application of the theoretical and professional framework related to operations management in contemporary businesses manufacturing and service. Students are expected to: - understand what operations management represents, what is the role of operations management in business, distinguish between different characteristics of operations processes. - understand what the operations strategy is and distinguish between the competitive and winning priorities of a business. Understand why designing a product or service process is important and what the design stages are. - understand what demand forecasting means and how capacity planning and system design should be done. - assess the importance for the survival of businesses in the global economy. - be able to build independent concepts related to the management of operations in manufacturing and service businesses through research and preparation of professional research projects in this field.
  • [C2123] [3 ECTS] Managerial Economics
    The course provides an overview of the economic techniques and analytical approaches available to the manager for business decision making. It includes topics such as pricing, forecasting, demand analysis, production and cost analysis, but also macroeconomic policies that affect the business environment. The aim of this course is to develop an economic perspective that is appropriate for students aspiring to manage entire business units or companies in a wide variety of industries. The course is part of the applied microeconomics. Microeconomics is the foundation of all economic analysis. This course will present the basic postulates of microeconomics and illustrate the pervasive implications of these postulates when we examine real-world situations. The aim of this course is for every student to "think like an economist" and feel good enough in microeconomic knowledge, to apply it in all spheres of life. In more detail, the objectives include: - Development of techniques for useful business decision making; - Detailed study of price theory and consumer choice; - Study of market structure and performance; and - Considering business problems from an economic perspective.
  • [3 ECTS] English Language
    • [E2532] English Language 1
    • [E2533] English Language 2
    • [E2533] English Language 3
    • [E2534] English Language 4
    • [E2535] English Language 5
    • [BEEN-01] Business English 1
    • [BEEN-02] Business English 2

Semester 5

  • [CBEF-602] [6 ECTS] Public Finances
    The course aims to analyze the various fiscal policies applied in an economy by analyzing them as a reference point with the fiscal policies of other countries. Also, to analyze the fiscal aspects and their reflexes and repercussions in an economy, the various macro and microeconomic effects of different fiscal policies (restrictive, flexible, relaxing, etc.), as well as to enable students to create a real understanding of the need for taxation as "an evil without which it cannot be done", but which can create social well-being if managed fairly and efficiently. The aims of the course are: - еquipping students with knowledge of Public Finance, as one of the main pillars of macroeconomic policies and a fundamental instrument of the functioning of a national economy as a whole and as a subsystem of a country's economic system. - providing students with knowledge about public goods and expenses for their insurance, externalities, redistribution of social income, allocation and reallocation of income, social security and expenses for them, Cost-Benefit Analysis, income system social system, tax system and their structure, comparative aspects of public finances in developed and transition countries, the specifics of the Macedonian fiscal system, its trends and challenges, fiscal decentralization, etc. - еquipping students with the necessary professional knowledge related to the budget and extra-budgetary funds as the main instruments of fiscal policy, procedures of preparation, compilation, approval, implementation and control of the budget as well as techniques and principles of budget management for efficient management of the budget both centrally and locally. - creating a clear picture to students of the functioning of a fiscal system by giving you reference points in terms of different fiscal theories with which they will be able to make a comparative difference and find the points of operation of these systems in countries different. - informing students in an informative way about the main fiscal policy indicators in the RNM, creating a real database on long-term fiscal trends in Macedonia, stimulating them to work independently on seminar papers and essays in the field of fiscalization.
  • [C2127] [3 ECTS] Managerial Accounting
    The course aims to enable students to apply new more analytical methods in the calculation, analysis, budgeting, control and evaluation of costs, revenues and profits of the company in order to make effective and efficient decision-making in the private sector of the economy, in the public sector and in other organizational systems.
  • [C2126] [3 ECTS] Supply Chain Management
    The course deals with the theoretical and practical explanation of the supply chain necessary and indispensable for the efficient management of the planning function, procurement, inventory control, transportation and storage. Students will learn about topics such as designing supply and distribution networks in line with the firm's business and supply chain strategy as well as improving supply chain performance through SCOR, Lean and Six Sigma techniques. Students explore how different aspects of supply chain management are integrated within the firm, and coordinate with suppliers, trading partners, and logistics / transportation providers to deliver superior customer satisfaction. Making sound strategic and tactical decisions learned by managing a global consumer electronics supply chain through an on-line simulation.
  • [C2125] [6 ECTS] Strategic Marketing
    The course examines topics in marketing strategy. Marketing strategy is about how to manage customers in order to maximize profits in the company. The emphasis of the course will be on how to strategically manage the targeting process, gaining, retaining and growing clients. The course will examine the management of the strategy and the organization to build valuable clients for the growth and profits of the enterprise. Case studies will be discussed regarding the problems of a firm in each module so that students are able to apply the concepts learned, as well as the strategies that will be implemented in each given situation.
  • [6 ECTS] Electives from other units
    • [CPA-101] Introduction to Public Administration
    • [CPA-201] Public Leadership and Organizational Development
    • [CPA-302] Introduction to Public Policies
    • [EFE-132] Human Rights and Freedoms
    • [CLE-203] Legal Writing and Reasoning
    • [EARLT-01] Assisted Reproductive Technology and Law
    • [ELE-408] Domestic Violence
    • [CCS-101] Introduction to Computer Sciences
    • [CCS-102] Internet Technologies
    • [CCS-402] Applied Probability and Statistics
    • [ECS-500] E-Commerce
    • [CISM2021] Introduction to Information Systems
    • [ECS3060] IT Professional Ethics
    • [EFE-129] Albanian Language and Writing Culture
    • [EFE-105] German Language 1-4
    • [EEL-613] Multiculturalism in Teaching English Language
    • [EFE-108] Intercultural Studies
    • [E2539] Critical Reasoning and Thinking
    • [EPRNM-02] Public Relations and New Media
    • [ECM-602] Media and Society
    • [CBE-101] Introduction to Economics and Business
    • [CBE-103] Principles of Management
    • [EBEM-503] Business Communication
    • [EBE-408] Project Management
    • [EBE-403] Business Plan
    • [EBE-409] Corporate Social Responsibility and Ethics
    • [EF999] French Language 1-2-3
    • [BSIL3010] Italian Language 1-2-3
    • [EFE-102] Academic Writing in English
    • [EDOL-03] Digital and Online Literacy
    • [ECE-02] Conversational English
    • [E2529] Communication Skills in a Professional Setting in English
    • [E2530] Fiction and Fun
    • [E2531] English Literature and Film
    • [E2540] Macedonian Language for Legal and EU terminology
  • [6 ECTS] General elective course
    • [EBA050] European Integration Economics
    • [EBEF-701] Local Finance
    • [EBEF-704] Labour Market
    • [EBEF-801] Financial Modeling
    • [EBEF-802] Fiscal and Monetary System in the EU
    • [EBEE-604] Environmental Economics
    • [EBEE-605] Economics of Public Funds
    • [EBA034] Local Economic Development
    • [EBEE-702] Global Economics
    • [EBEE-801] Insurance Economics
    • [EBE-802] Economic and Political Systems
    • [EBEE-803] Behavioral Economics
    • [EBE-402] Portfolio Мanagement
    • [EFB-03] Personal Finance
    • [EFB-03] Principles of Banking and Finance

Semester 6

  • [C2128] [6 ECTS] Strategy and Organization
    The course has been designed to enable students to evaluate and implement key elements of strategic analysis, to select the right strategy within a flexible plan, and to encourage thinking about the problems associated with implementing the organization's formulated strategy. The aim of this course is to teach students to think critically about the issues and problems associated with choosing a strategy in a turbulent and dynamic environment and to understand that there is no single right way to develop a strategy.
  • [CBM-502] [6 ECTS] Corporate Finance
    The course provides an introduction to the basics of finance, emphasizing their application to a wide range of real-world situations involving personal finance, corporate decision-making, and financial intermediation. Key concepts and applications include: timely value for money, return-risk exchange, cost of capital, interest rates, pension savings, mortgage financing, capital budgeting, asset valuation, internal rate of return, repayment period , etc. - The topics included are: - Introduction to corporate finance - Time value of money - Bonds and their valuation - Shares and their evaluation - Net present value and other investment rules - Decision making for capital investments - Returns and Risks: Capital Price Model (CAPM) - Risk, cost of capital and capital budgeting - Enterprise financing decisions and efficient capital markets
  • [C2129] [3 ECTS] Money, Banking and Financial Markets
    The course provides an introduction to the principles of money, banking and finance markets. The content of the course is mainly related to the study of the structure and functions of financial systems. The focus will be on each of the three main entities that make up a financial system: financial intermediaries, securities and financial markets. Next, the change in the relative importance of financial intermediaries and financial markets around the world will be studied, and thus a historical and economic analysis of the reasons for the emergence of bank-based systems and market-based systems in different countries is proposed.
  • [C2130] [3 ECTS] International Business
    The course includes topics that incorporate business topics that take place outside the state borders. At the beginning, topics are realized with which students are introduced to the basic knowledge in this field, starting from what international business is, why international business is taught, the difference between local and international business, why international business is more difficult than local, etc. . The following topics are covered in this course: international business in the era of globalization, national differences in political economy, changes in culture, FDI and regional economic integrations. The second part includes topics related to BN operations such as: BN strategies, international work organization, international business entry strategies, export, import and exchange, global marketing direction and global human resource management.
  • [6 ECTS] General elective course
    • [EBA050] European Integration Economics
    • [EBEF-701] Local Finance
    • [EBEF-704] Labour Market
    • [EBEF-801] Financial Modeling
    • [EBEF-802] Fiscal and Monetary System in the EU
    • [EBEE-604] Environmental Economics
    • [EBEE-605] Economics of Public Funds
    • [EBA034] Local Economic Development
    • [EBEE-702] Global Economics
    • [EBEE-801] Insurance Economics
    • [EBE-802] Economic and Political Systems
    • [EBEE-803] Behavioral Economics
    • [EBE-402] Portfolio Мanagement
    • [EFB-03] Personal Finance
    • [EFB-03] Principles of Banking and Finance
  • [6 ECTS] Electives from other units
    • [CPA-101] Introduction to Public Administration
    • [CPA-201] Public Leadership and Organizational Development
    • [CPA-302] Introduction to Public Policies
    • [EFE-132] Human Rights and Freedoms
    • [CLE-203] Legal Writing and Reasoning
    • [EARLT-01] Assisted Reproductive Technology and Law
    • [ELE-408] Domestic Violence
    • [CCS-101] Introduction to Computer Sciences
    • [CCS-102] Internet Technologies
    • [CCS-402] Applied Probability and Statistics
    • [ECS-500] E-Commerce
    • [CISM2021] Introduction to Information Systems
    • [ECS3060] IT Professional Ethics
    • [EFE-129] Albanian Language and Writing Culture
    • [EFE-105] German Language 1-4
    • [EEL-613] Multiculturalism in Teaching English Language
    • [EFE-108] Intercultural Studies
    • [E2539] Critical Reasoning and Thinking
    • [EPRNM-02] Public Relations and New Media
    • [ECM-602] Media and Society
    • [CBE-101] Introduction to Economics and Business
    • [CBE-103] Principles of Management
    • [EBEM-503] Business Communication
    • [EBE-408] Project Management
    • [EBE-403] Business Plan
    • [EBE-409] Corporate Social Responsibility and Ethics
    • [EF999] French Language 1-2-3
    • [BSIL3010] Italian Language 1-2-3
    • [EFE-102] Academic Writing in English
    • [EDOL-03] Digital and Online Literacy
    • [ECE-02] Conversational English
    • [E2529] Communication Skills in a Professional Setting in English
    • [E2530] Fiction and Fun
    • [E2531] English Literature and Film
    • [E2540] Macedonian Language for Legal and EU terminology

Semester 7

  • [C2131] [6 ECTS] Database Design and Management
    The course introduces the concepts and systems of databases. The student, who will successfully complete this module, will be able to use the models and concepts of database design. Will be able to use and design simple and concrete databases based on relational model. It will also be able to use MS SQL Server database management system (DBMS), SQL languages and queries.
  • [C2132] [3 ECTS] E-Commerce
    The aim of the course is to introduce students to the basic concepts of e-business. In this course students will have the opportunity to learn about the history of E-Commerce, business models for e-commerce, online payment systems, online marketing. Students will also have the opportunity to learn about technological aspects of e-commerce, such as servers, software, Internet technologies, security. As part of the course students will have a project where they will apply theoretical concepts in practice, creating e-shops, creating online marketing campaigns, and implementing their business model in practice.
  • [C2133] [3 ECTS] Visualization of Information
    High quality information is the key to successful management of businesses. Despite the large quantity of data that is collected by organizations, managers struggle to obtain information that would help them in decision making. This course covers a variety of fundamental technologies that enhance the management of data within organizations: relational models, SQL, NoSQL, data warehouse architecture and design, visualization, master data management, data profiling, and data integration and preparation. Those topics are bookended by discussions of a model for enterprise data management and data governance in the firm. Students will significantly enhance their understanding of both managerial and technical issues related to organizational data and its utilization.
  • [CBEE-603] [6 ECTS] Econometrics
    The aim of the course is to enable students to develop an understanding of econometrics to a level that will equip them with the understanding and evaluation of the most applied cross-sectoral data analysis and to be able to undertake such ан analysis. More specifically, the aims of this course are: - develop an understanding of the use of regression analysis and related techniques for evaluating economic relations and testing economic theories - to enable students to read and evaluate empirical works in professional journals - provide practical experience of using major regression programs (STATA 16) to generate economic models.
  • [6 ECTS] Advanced general elective course
    • [CBEM-503] Market Research
    • [EFB-02] Game Theory and Business Strategy
    • [C2138] Financial Reporting and Decision Making
    • [E2579] Real Estate Finance and Investment Analysis
    • [E2580] Sustainable Enterprise
    • [E2581] Leadership, Teamwork and Diversity
    • [E2582] Accounting Information Systems
    • [E2583] Innovation Management
    • [E2584] Investment Management
    • [E2585] Negotiations for Resolving Conflicts and Leading Change
  • [6 ECTS] Professional elective course
    • [E2586] Trade Analytics
    • [E2587] CRM and Digital Analytics
    • [E2588] Financial Data Analysis
    • [E2589] Business Process Management
    • [E2590] Business Logistics
    • [E2591] Digital Business
    • [E2592] Digital Marketing
    • [E2611] Total Quality and Performance Management
    • [E2593] Principles of International Finance

Semester 8

  • [C2134] [6 ECTS] Business Analytics and Modeling
    The course focuses on the process of transforming data into information for solving business problems in the real world. The course has a phased approach to knowledge generation: first, descriptive analytics is taught where visual analysis is used to characterize data; second, it teaches recommendatory analytics that focuses on the optimal strategies that "should" be undertaken in the future; third, predictive analytics is taught focusing on the use of algorithms for predicting the future based on historical data. Topics include: data exploration, data preparation, nonlinear optimization, etc.
  • [C2135] [6 ECTS] Business Data Programming
    This course aims for students to gain knowledge of computer tools and concepts for all stages of dealing with modern data floods. It is needed to meet the challenges posed by modern technology, challenges that are also opportunities for better use of data. In this regard, in the context of business data analysis, the course includes the following objectives: 1) defining and quantifying the business objectives of data analysis; 2) data preparation and research; 3) building, validating and deploying data models. The course will focus on the Python programming language for business data analysis.
  • [C2136] [3 ECTS] IT Strategy
    The aim of the course is to provide an overview of the contribution of information technology, how it enables companies to achieve business results, how to present a business with a focused approach to creating IT strategies, how to ensure a superior value for companies focused on using IT strategies. This course also answers many questions about business skills and information technology. What is IT capability? What are its ingredients? How to create an IT strategy that maximizes business results? How to track results about investments in Information Technology? Finally, the course will offer many other answers.
  • [C2137] [3 ECTS] Web and Social Media Analytics
    Social media provides a wealth of data that can help organizations better understand and build relationships with their public. In this course, students learn how to use social media data to gain insight into an organization and its audience, make recommendations that can be applied to data, and learn about social media strategy. Students will gain hands-on experience with native analysis, using measurement tools, developing plans for evaluation, building and presenting social media analysis reports. Real-world applications will help you build a robust portfolio that displays your analytics and evaluation on social media.
  • [6 ECTS] Advanced general elective course
    • [CBEM-503] Market Research
    • [EFB-02] Game Theory and Business Strategy
    • [C2138] Financial Reporting and Decision Making
    • [E2579] Real Estate Finance and Investment Analysis
    • [E2580] Sustainable Enterprise
    • [E2581] Leadership, Teamwork and Diversity
    • [E2582] Accounting Information Systems
    • [E2583] Innovation Management
    • [E2584] Investment Management
    • [E2585] Negotiations for Resolving Conflicts and Leading Change
  • [6 ECTS] Professional elective course
    • [E2586] Trade Analytics
    • [E2587] CRM and Digital Analytics
    • [E2588] Financial Data Analysis
    • [E2589] Business Process Management
    • [E2590] Business Logistics
    • [E2591] Digital Business
    • [E2592] Digital Marketing
    • [E2611] Total Quality and Performance Management
    • [E2593] Principles of International Finance
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