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Programme:

Media and Communication (2022/2023)

Study Cycle: Third Cycle (Doctoral)
Faculty: Languages, Cultures and Communications
Programme Code: PhD-MC
Academic year: 2023 / 2024
Title: Doctor of Sciences in Media and Communication
ECTS: 180 (3 years) Accrediation
Decision:

The third cycle study program in Media and Communication offered by the Department of Communication Sciences at the Faculty of Languages, Cultures and Communication is one of three distinct paths for media and communication, research and practice. By utilizing the contemporary cultural and critical theory, doctoral studies in media and communication focuses on interactions between the main components of contemporary communication - media institutions, their content and recommendations, and their audience - especially as a process by which cultural meaning is generated. Doctoral studies of this program examine the process from an interdisciplinary perspective through social, economic, political, historical, legal, regulatory, and international viewpoints, emphasizing the issues that involve new communication technologies and policy. Graduates will engage in an environment that involves critical pedagogy, intellectual and creative comparison among contemporary forms of intellectual analysis and other equally profound exploring models that lead towards acquiring knowledge through research.

Doctoral studies in Media and Communication aim to equip students with the competencies and tools required to develop research projects that include the highest scientific standards and advanced levels of ethical significance. In addition to mastering the various theoretical trends and methodological tools, PhD students will also extend their capacities for critical analysis and interpretation of various communication phenomena. The curriculum is designed to meet the current and future needs of the labor market in certain fields such as in the field of media and communication, national and international policy making, corporate development in the field of media, digital and interactive communication, Internet companies, development of portals, journalism, business and organizational communication, public relations, etc. This study program follows the contemporary European and worldwide trends and has many similarities compared to other international study programs within the European educational system. The study program offers students the most recent scientific and specialized knowledge in the field of media and communication, which is in accordance with at least three accredited study programs of international institutions for higher education.

Doctoral graduates are prepared for academic careers at universities, and for employment as media analysts in applied research, as well as senior-level policy and communications roles in government and nonprofit sectors.

Knowledge and understanding

Acquiring knowledge and understanding of the communication process in general and possessing in-depth knowledge of the main theories and approaches from the media and communication.

Gaining advanced knowledge of media and communication, types of communication campaigns and media relations strategies.

Developing analytical and critical thinking about media and communication and their strategies and tactics.

Originality in applying autonomous ideas for creating a communication message in the media and communication as well as competent writing and speaking in the media.

Gaining advanced practical experience in media and communication.

Applying knowledge and understanding

To mediate in the resolution of conflicts between two or more parties.

To plan project management (preparation of scientific research, organization of research implementation, timely detection of potential problems, determination of necessary funds, management of research team).

To apply statistical packages for conducting statistical analysis of data (possibility to draw conclusions based on qualitative and quantitative data)

To apply scientific methods (scientific methodologies) to research in independent research work.

To design and implement new theoretical paradigms based on scientific achievements in the field of research.

Apply academic writing and reporting skills (speaking and listening skills, ability to present data, and find a non-professional audience)

To apply knowledge based on modern trends in thinking in information and communication sciences.

Making judgement

Ability to evaluate and select strategies in media and communication and more specifically ability to evaluate and select channels and models of communication.

The right to choose the forms of media and communication, the work and evaluation of the most appropriate new media for a particular communication message in the communication process.

Decisions on the selection of arguments and facts for an effective communication message in the media and communication.

Identification of strengths and weaknesses in the management of certain communication strategies in media and communication.

Ability to engage at a professional level in media and public debates and to argue their views, supported by facts, on topics related to communications, new media, creating public opinion, etc.

Critical information gathering (literature search, critical reading and bias detection, interviewing skills).

Communication skills

To plan, implement and evaluate presentations of new ideas, concepts and strategies in the field of media and communication.

To compile an agenda for communicating messages, ideas and decisions of institutions and organizations in the practice of media and communication.

To give a clear and coherent professional presentation on a topic or task related to media and communication using reference examples and solutions.

To use advanced sources for further improvement and implementation of the acquired knowledge.

To express themselves professionally and eloquently in the media, as well as to acquire public speaking skills on issues and topics related to society and mass communication.

To create strategies for communicating with the public and to apply appropriate tactics and tools for the realization of communication strategies and plans.

Learning skills

To have professional/expert ability for research in the field of media and communication, supported by the advancement of information technology.

To make analyzes in the field of media and communication in theoretical and methodological sense and to use scientific literature and review by other authors.

To deepen theoretical knowledge by problematizing various communication situations in the media and communication.

To formulate a research question and to prepare questionnaires as well as other scientific methods in scientific research in the field of media and communication.

To take initiatives and responsibility for creating global communication policies in the institutions.

Semester 1

  • [C2347] [10 ECTS] Research Methodology
    The goal of this course is to explain the methodologies and techniques of scientific work, which mostly create many difficulties for students. Practical exercises are designed to help us in the way how we should utilize the library, how to write an essay, research papers and others. Within this course will be included the following topics: defining the topic, bibliography, citation rules, scientific codes, organizing work.
  • [C2215] [10 ECTS] Communication and Media Theory
    Aims of the course program: Obtaining specialistic knowledge on communication theories and media.
  • [C2348] [10 ECTS] Doctoral Dissertation Writing
    This course is designed to enable students to carry out independent scientific research or writing a doctoral thesis. The course is intended to give to students the necessary knowledge, ability and confidence to successfully approach their research work. The course is therefore more collaborative than a strict lecture-based course; students are expected to discuss actively in the class.

Semester 2

  • [DLCC0104] [10 ECTS] Review and Approval of the Doctoral Dissertation Plan
    After the first semester, the student begins his activities for the development of the plan on his doctoral dissertation. Activities include the definition of literature, defining hypothetical framework, the definition of the work methodology and determination of the individual plan as well as the first public presentation. If necessary, can be held elective courses for this purpose.
  • [10 ECTS] Elective course
    • [E2662] Comparative Media Systems
    • [E2663] Mass Communication and Society
    • [E2664] Advanced Studies in New Media and Society
    • [E2665] Strategic Writing and Media Relations
    • [E2666] Journalism and Digital Communications
    • [E2667] Processes and Effects of Mediated Communication
    • [E2668] Study of Communication: Communication and Culture
    • [E2669] Public Speaking: Speech and Criticism in a Democratic Society
  • [10 ECTS] Elective course
    • [E2662] Comparative Media Systems
    • [E2663] Mass Communication and Society
    • [E2664] Advanced Studies in New Media and Society
    • [E2665] Strategic Writing and Media Relations
    • [E2666] Journalism and Digital Communications
    • [E2667] Processes and Effects of Mediated Communication
    • [E2668] Study of Communication: Communication and Culture
    • [E2669] Public Speaking: Speech and Criticism in a Democratic Society

Semester 3/4

  • [PHD-S3-S4-01] [40 ECTS] Scientific Research Work
    In the second year (semester 3 and 4) the candidate continues with research activity by approved individual plan. Mentor provides assessment on these activities in the form of a report to the Scientific-Teaching Council of the Faculty.

  • [PHD-S3-S4-02] [15 ECTS] Publications I
    Publication of research activities under the table relevant to the media for publication. Publication activities and successes of the candidate checked before scientific audience by area and the relevance of the research.
  • [C2019] [5 ECTS] Student Mobility
    The aim of PhD students’ mobility is to request candidates to present, exchange and discuss their research work with their colleagues from other European countries for improving the quality of their dissertation.

Semester 5

  • [DLCC0105] [20 ECTS] Presentation of Research Results
    At the end of the 5th semester, after the research activities under the individual plan, overall results of this phase of the paper and the research will be presented publicly by the candidate.
  • [PHD-S5-01] [10 ECTS] Publications II
    Publication of research activities under the table relevant to the media for publication. Publication activities and successes of the candidate checked before scientific audience by area and the relevance of the research.

Semester 6

  • [C2299] [30 ECTS] Doctoral Dissertation
    Continuing the work of doctoral dissertation. Submitted thesis (dissertation) accepted by the Scientific-Teaching Council of the Faculty and submitted to committee members and begins the procedure of public defense.
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