Innovation, Entrepreneurship and Digital Competitiveness at the Center of ISCBE 2026 in Valencia

The conference opened with a Welcome Session featuring addresses by Enrique Fatas Juberias, Director of the Behavioral Economics Institute, Blerta Abazi Çaushi, Dean of the Faculty of Business and Economics at SEEU, Emmanuël Hazé, Chief Implementation Officer of the ChallengeEU Alliance, and Conference Chairperson Veland Ramadani, who presented an overview of ISCBE 2026 and its objectives.

The Plenary Session highlighted key contemporary challenges and opportunities related to artificial intelligence and digital transformation. Marco Valeri, Associate Professor at Niccolò Cusano University, Italy, presented on the role of Agentic AI in shaping the future of travel planning, while Catalina Franco from the Norwegian School of Economics (NHH) addressed the impact of artificial intelligence on gender equality.

The conference continued with thematic sessions on sustainability, economics and finance, entrepreneurship and innovation, management and marketing, artificial intelligence, information systems, and legal aspects of future-ready economies, providing a valuable platform for international academic exchange and collaboration.

Through ISCBE 2026, the Faculty of Business and Economics of the South East European University once again demonstrated its commitment to advancing research excellence, international cooperation, and innovative thinking in addressing the challenges of tomorrow’s economies.