This guide provides specific guidelines and standards, designed as a reference tool for fair use of the brand South East European University (SEEU). Originally endorsed and approved by the University Management in December 2019, the Visual Identity was developed by Marketing and Promotion Office, in extensive consultation with the faculty, staff, students and alumni.
The guide can be downloaded at the following link: Identity Style Guide, while more detailed information on the proper use of SEEU brand elements or visual identity can be obtained from the Marketing and Promotion Office: proffice@seeu.edu.mk.
South East European University, as its visual sign, has adopted several versions of the logo: primary, secondary and tertiary logo.
The primary logo is made up of the circle with the sign and the text positioned to the right of the sign.
The primary logo should not appear smaller than 50 mm by 10 mm.
The background color should be only white.
The circle with the sign should not be used as a standalone graphic.
When changing the logo size, it should be taken care to maintain the proportionality of the dimensions.
Primary Logo Download
Primary Logo Transparent Download
Primary Logo Vector Download
The secondary logo is made up of the circle with the sign and the text positioned beneath them.
The secondary logo should not appear smaller than 40 mm by 20 mm.
The background color should be only white.
The circle with the sign should not be used as a standalone graphic.
When changing the logo size, it should be taken care to maintain the proportionality of the dimensions.
Secondary Logo Download
Secondary Logo Transparent Download
Secondary Logo Vector Download
Tertiary logo consists of the circle and the University of Acronyms within the circle.
The standards of using the tertiary logo are the same as those of the primary and secondary logo.
Tertiary logo should only be used:
- when the space for logo placement is limited
- when primary and secondary versions of the logo are not suitable for certain specific types of printing, such as: textile printing, lowercase vinyl lettering, inappropriate positions for main logos on web, TV, etc.
Tertiary logo should not appear smaller than 10 mm by 10 mm.
Optional: If tertiary logo is used, identifier (South East European University) should be included whenever possible.
Note: Always take into account that the tertiary logo is only used in cases where the primary and secondary logo cannot be used.
Terciary Logo Download
Terciary Logo Transparent Download
Terciary Logo Vector Download
Master Cover
The color of the front page should be dark blue, letters should be in silver color and font Calibri, and it should be printed on “screen print” technique.
PhD Cover
The color of the front page should be bordeaux, letters should be in gold color and font Calibri, and it should be printed on “screen print” technique".