The book ‘Marketing Strategy’ by authors Nail Reshidi and Granit Baca was promoted

In his opening speech, the Rector of the South East European University, Acad. Prof. Dr. Abdylmenaf Bexheti, thanked the authors who have chosen to promote this book at SEEU, because it is a very specific book in terms of structure and form.

“What makes the book special is the visual presentation, as well as the content written in very understandable language. I think that the book, except in our University, which we will recommend to be in the category of necessary university texts, the same should be used in the whole region within the scope of Albanian universities" noted among other things Rector Bexheti.

The reviewer Justina Pula - Shiroka also spoke about the book, she said that it is an honor for her to return after 20 years to the university where she lectured and contributed. She noted that collaboration with SEEU was great.

The author of the book, Nail Reshidi, thanked all those who contributed during the preparation of the book and especially thanked SEEU and the Faculty of Business and Economics in particular for the support given.

The promotion was moderated by the Dean Prof. Dr. Hyrije Abazi-Alili, who said that it is an honor for the Faculty to be the promoter of such valuable books.