Rasim Zuferi

Publications

• Zendeli, Blerina; Zekiri, Jusuf; Veseli, Teuta; Zuferi, Rasim The Impact of Marketing Strategies on Consumer Behavior: Case Study North Macedonia. Springer, Tetovo, 2026. (Link)
  
  
• Arifi, Valbona ; Ramadani, Veland; Zeqiri, Jusuf; Zuferi, Rasim The Role of Customer Segmentation and Personalization Strategies in Data-Driven Marketing for Enhancing Sales Performance and Customer Retention in the E-Commerce Industry. In Navigating Economic Uncertainty - Vol. 1 , pp. 169–181. Springer, Cham, 2025. (Link)
  
  
• Emami, Amir ; Taheri, Zeinab ; Zuferi, Rasim The interplay between framing effects, cognitive biases, and learning styles in online purchasing decision: lessons for Iranian enterprising communities. In Journal of Enterprising Communities: People and Places in the Global Economy, pp. 347-371. 2024. (Link)
  
  
• Arifi, Valbona ; Ramadani, Veland ; Zuferi, Rasim SMEs and viral marketing practices: cases from North Macedonia. In International Journal of Technoentrepreneurship, pp. 137-151. 2024. (Link)
  
  
• J Aloulou, Wassim ; Ramadani, Veland ; Alarifi, Mohammad ; Zuferi, Rasim Women Entrepreneurs in the Kingdom of Saudi Arabia. In Women Entrepreneurs in the Kingdom of Saudi Arabia, pp. 253-281. https://www.worldscientific.com/doi/abs/10.1142/9789811283499_0012, 2024. (Link)
  
  
• Armutcu, Barış ; Zuferi, Rasim; Tan, Ahmet Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants. In Journal of Enterprising Communities: People and Places in the Global Economy, pp. 798-819. 2024. (Link)
  
  
• Rexhepi, Gadaf; Abazi-Alili, Hyrije; Abduli, Selajdin; Ibraimi, Sadudin ; Zuferi, Rasim Green entrepreneurship and firm performance: the case of Albania. In Entrepreneurship development in the balkans: perspective from diverse contexts, pp. 69-80. Emerald, Cheltenham, UK, 2023. (Link)
  
  
• Thanasi-Boçe, Marsela ; Kurtishi-Kastrati, Selma; Ramadani, Veland; Zuferi, Rasim Sustainable entrepreneurship in North Macedonia: Challenges and perspectives. In Emerald Publishing Limited, pp. 197-211. 2023. (Link)
  
  
• Abduli, Selajdin; Arifi, Avni; Ibraimi, Sadudin ; Zuferi, Rasim Labor Market Challenges of the Young Female in Developing Countries - Case Study Republic of North Macedonia. Faculty of Economics, University of Banja Luka, Ancona, September 15-16, 2022 , 2023. (Link)
  
  
• Hamdani, Nizar Alam ; Ramadani, Veland; Anggadwita, Grisna ; Maulida, Ghina Sulthanah ; Zuferi, Rasim; Maalaoui, Adnane Gender stereotype perception, perceived social support and self-efficacy in increasing women's entrepreneurial intentions. In International Journal of Entrepreneurial Behavior & Research, Vol.20, No.6, pp. 1290-1313. 2023. (Link)
  
  
• Zuferi, Rasim Islamic Entrepreneurship Perception among Employees in North Macedonia. In FIIB Business Review, pp. 1-10. 2022. (Link)
  
  
• Zeqiri, J; Ramadani, V; Ibraimi, S; The Impact of Digital Marketing on Brand Awareness and Purchase Intention. SEEU, Tetovo, 2020. (Link)
  
  
• Selimi, Nasir; Zuferi, Rasim; Selimi, Valdrina; North Macedonian' Export - Hope for Economic Growth. FBE, SEEU, Tetovo, 2019. (Link)
  
  
• Ibraimi, S; Zekiri, J; Zuferi, R; THE IMPACT OF THE COUNTRY OF ORIGIN AND THE HALAL LABEL ON CONSUMER BEHAVIOR AMONG MUSLIMS: THE CASE OF NORTH MACEDONIA AND KOSOVO. SEEU, Tetovo, 2019. (Link)
  
  
• Zuferi, Rasim ; Abduli, Selajdin ; POLITIKAT E TREGUT TË PUNËS DHE NDIKIMI I TYRE NË PUNËSIM - RASTI I MAQEDONISË. AKADEMIA E SHKENCAVE DHE E ARTEVE E KOSOVËS, Prishtinë,Kosove, 2018. (Link)
  
  
• Ramadani, V; Zuferi, R; Arifi, A; THE PROFILE OF THE ETHNIC ALBANIAN ENTREPRENEURS IN MACEDONIA: AN EXPLORATORY RESEARCH. SEEU, Tetovo, 2017. (Link)
  
  
• Ibraimi, Sadudin; Zuferi, Rasim; Rexhepi, Gadaf; Ramadani, Veland; ENHANCING FLEXIBLE MANUFACTURING COMPETENCE. In ICRES , Istanbul, Turkey, 2016. (Link)
  
  
• Abduli, S; Zuferi, R; Arifi, A; PRODUCT'S COUNTRY OF ORIGIN IMPACT ON CONSUMER PURCHASE DECISION -EVIDENCE FROM MACEDONIA. REDETE, Belgrade, 2016. (Link)