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Jusuf Zeqiri

Faculty : Business and Economics
Position : Associate Professor
Engagement type : Full time
Personal data
E-mail : j.zekiri@seeu.edu.mk
Address : Ilindenska nn
Telephone : 00 389 44 356 079
Fax : 00 389 44 356 001
Mobile : 00 389 70 662 927
Languages ( Self-evaluated )
Albanian
Native
Macedonian
C2 - Proficient
English
C2 - Proficient
French
C2 - Proficient
Arabic
C2 - Proficient
Croatian
C1 - Advanced
Italian
A2 - Elementary
Turkish
A2 - Elementary
German
A2 - Elementary

Education

  • Sep 2007 - Jan 2011: Doctor of Business Administration
    SMC University, Zug, Switzerland
    Specialty: Marketing
    Thesis: "Customer Satisfaction with Service Quality: The Caes of Three Mobile Telecommunication in Macedonia"

  • 2009 - 2011: Doctor of Economic Sciences
    Faculty: Economic Institute
    Ss. Cyril and Methodius , Skopje, Macedonia
    Specialty: International Business and Marketing
    Thesis: "Интернационализација на бизнисот и можности за влез на странски инвестиции во Република Македонија"

  • 2002 - 2006: Master of International Trade and Foreign Languages: EU
    Faculty: Economics, Law and Philology
    Ss Cyril and Methodius, Skopje & University of Rennes, France, Skopje, Macedonia & Rennes France
    Specialty: Languages and Trade
    Thesis: "L'étude de marché pour la vente de plumes et duvets"

  • 1990 - 1995: Professor of English Language and Literature
    Faculty: Faculty of Languages and Translation
    AL-AZHAR University, Cairo, Egypt
    Specialty: English and Arabic languages

Publications

  • Zeqiri, Jusuf; Kareva, Veronika ; Alija, Sadri; Bach, Mirjana Pejic; Challenges and Opportunities for Higher Education in North Macedonia during the COVID-19 Pandemics: A Survey of Student Satisfaction and Gender-Related Anxiety. In International Journal of Technology Enhanced Learning, pp. 163-179. 2022. (Link)

  • Zeqiri, Jusuf; Kareva, Veronika; Aliji, Sadri; Blended Learning and Student’s Satisfaction: The Moderating Effect of Satisfaction on Student’s Performance. In Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, pp. 79-94. 2022. (Link)

  • Zeqiri, Jusuf; Alserhan, Baker; Gleason, Kimberley; Ramadani, Veland; Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products. In Technological Forecasting and Social Change, pp. Volume 177, April 2022, 121522. 2022. (Link)

  • Toska, Asdren; Ramadani, Veland; Dana, Leo-Paul; Rexhepi, Gadaf; Zeqiri, Jusuf; Family business successors’ motivation and innovation capabilities: the case of Kosovo. In Journal of Family Business Management. 2021. (Link)

  • Siti, Hasna Hassan; Zeqiri, Jusuf; Ramadani, Veland; Zhen, Teo Shao; Nik Azman, Nik Hadian; Mahmud, Imran; Individual Factors, Facilitating Conditions and Career Success: Insights from Malaysian Female Entrepreneurs. In World Scientific, pp. 375-400. 2021. (Link)

  • Emini, Adelina; Zeqiri, Jusuf; SOCIAL MEDIA MARKETING AND PURCHASE INTENTION: EVIDENCE FROM KOSOVO. In Economic Thought and Practice, pp. 475-492. 2021. (Link)

  • Welsh, Dianne ; Othman, Dalia; Alserhan, Baker; Zeqiri, Jusuf; AlMadadha, Amro; Ramadani, Veland; The impact of the international crisis on the entrepreneurial intentions of refugees. In International Journal of Entrepreneurial Behavior & Research. 2021. (Link)

  • Zeqiri, Jusuf; Alserhan, Baker; University Student Satisfaction with Blended Learning: A Cross-National Study between North Macedonia and Jordan. In International Journal of Technology Enhanced Learning, pp. 325-337. 2021. (Link)

  • Istrefi-Jahja, Arta; Zeqiri, Jusuf; The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo’s Enterprises. IRENET, Society for Advancing Innovation and Research in Economy, Zagreb, Croatia, 2021. (Link)

  • Aljaouni, Nour; Alserhan, Baker; Gleason, Kimberley; Zeqiri, Jusuf; Financial Literacy Programs and Youth Entrepreneurial Attitudes: Some Insights From the Jordanian Community. In Journal of Enterprising Communities: People and Places in the Global Economy, pp. 787-810. 2020. (Link)

  • Abdelsalam, Rasha; AL-Haddad, Shafig ; Zeqiri, Jusuf; Influence of Work-Family Conflict on The Emergence of Nascent Mumpreneurs Community in Jordan. In Journal of Enterprising Communities: People and Places in the Global Economy. 2020. (Link)

  • Mucha, Sara; Zeqiri, Jusuf; Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach. In International Journal of Islamic Marketing and Branding, Inderscience Publishers, pp. 99-113. 2020. (Link)

  • Kajtazi, Kaltrina; Zeqiri, Jusuf; The Effect of e-WOM and Content Marketing on Customers' Purchase Intention. In International Journal of Islamic Marketing and Branding, Inderscience Publishers, pp. 114-131. 2020. (Link)

  • Alija, Sadri; Zeqiri, Jusuf; Kareva, Veronika; Smartphone in-Class Use and Academic Performance: A Case from the South East European University in North Macedonia. ENTRENOVA, Split, Croatia, 2020. (Link)

  • Zeqiri, Jusuf ; Kareva, Veronika; Aliji, Sadri ; The Impact of Blended Learning on Students’ Performance and Satisfaction in South East European University. ENTRENOVA, Split, Croatia, 2020. (Link)

  • Zeqiri, Jusuf ; Ramdani, Veland ; Ibraimi, Sadudin ; Zuferi, Rasim ; THE IMPACT OF DIGITAL MARKETING ON BRAND AWARENESS AND PURCHASE INTENTION. SEEU, 2020. (Link)

  • Zeqiri, Jusuf; Serhan, Baker; Al-Shboul, Mohd; Koku, Paul; Factors affecting Muslim consumers' intention to purchase halal products: a comparative study in North Macedonia, Kosovo and Jordan . In International Journal of Islamic Marketing and Branding-Inderscience Publishers, pp. 167-181. 2019. (Link)

  • Zeqiri, Jusuf ; Ibraimi, Sadudin ; Zuferi, Rasim ; THE IMPACT OF THE COUNTRY OF ORIGIN AND THE HALAL LABEL ON CONSUMER BEHAVIOR AMONG MUSLIMS: THE CASE OF NORTH MACEDONIA AND KOSOVO. Faculty of Business and Economics South East European University – Tetovo, Republic of North Macedonia, Tetovo, 2019. (Link)

  • Zekiri, Jusuf; Manojloski, Pance; HE QUALITY AND THE PRICE OF THE PRODUCTS AS FACTORS FOR А COMPETITIVE ADVANTAGE IN THE COMPANIES IN THE REPUBLIC OF MACEDONIA. In Ecoforum Journal. 2017. (Link)

  • Selimi, Nasir; Zeqiri, Jusuf; Internationalization of businesses and selection of entry modes in other markets. In ILIRIA International Review, pp. 64-81. 2017. (Link)

  • Zekiri, Jusuf; THE IMPACT OF ETHNOMARKETING ELEMENTS ON CONSUMER PURCHASE DECISIONS IN THE BALKANS: THE CASE OF MACEDONIA. In Ecoforum Journal. 2017. (Link)

  • Zekiri, Jusuf; MOTIVATING FACTORS AND THE MODES OF ENTRY IN OTHER MARKETS. In Ecoforum, pp. 9-18. 2016. (Link)

  • Zeqiri, Jusuf; The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo. In ILIRIA International Review. 2016. (Link)

  • Zeqiri, Jusuf; The Impact of Social Networks on Students’ Performance. In Academic Journal of Business, Administration, Law and Social Sciences, pp. 183-193. 2016. (Link)

  • Zekiri, Jusuf; THE MOTIVATING FACTORS FOR ENTERING INTO FOREIGN MARKETS-THE CASE OF REPUBLIC OF MACEDONIA. In Ecoforum, pp. 182-191. 2016. (Link)

  • Zeqiri, Jusuf; Alija, Shpresa; THE ORGANIZATIONAL CULTURE DIMENSIONS – THE CASE OF AN INDEPENDENT PRIVATE UNIVERSITY IN MACEDONIA. In STUDIA OECONOMICA, pp. 20-31. 2016. (Link)

  • Naim, Ismajli; Zeqiri, Jusuf; Qosja, Ermira; Krasniqi, Ibrahim; The Importance of Motivation Factors on Employee Performance in Kosovo Municipalities. In Journal of Political Sciences & Public Affairs. 2015. (Link)

  • Zekiri, Jusuf; Visoka Hasani, Vjollca; THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR. In Ecoforum, pp. 232-240. 2015. (Link)

  • Visoka-Hasani, Vjollca; Zekiri, Jusuf; Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior. In International Journal of Academic Research in Business and Social Sciences, pp. 267-276. 2015. (Link)

  • Zekiri, Jusuf; Customer Satisfaction with Service Quality . LAP LAMBERT Academic Publishing GmbH & Co. KG, Germany, Lambert, 2011.

  • Zekiri, Jusuf; Applying SERVQUAL Model and Factor Analysis in Assessing Customer Satisfaction with Service Quality: The Case of Mobile Telecommunications in Macedonia. In International Bulletin of Business Administration, pp. 86-101. 2011. (Link)

  • Zekiri, Jusuf; Biljana Angelova and Jusuf Zekiri. Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model). In International Journal of Academic Research in Business and Social Sciences, Volume 1, Issue 3, pp. 232-258. Human Resource Management Academic Research Society, Reading, Berkshire, United Kingdom (UK) , 10 / 2011. ISBN 2222-6990.. 2011. (Link)

  • Zekiri, Jusuf; Strategies for Achieving Competitive Advantage. In The Annals of the Stefan cel Mare University of Suceava. 2011. (Link)

  • Jusuf, Zekiri; The Product Mark-Brand and Its Assessment in the Macedonian Market. International Scientific Conference REDETE 2011 , Banja Luka, Bosnia and Hercegovina, 27-29, 10 / 2011. , Banja Luka, Bosnia and Hercegovina, 2011.

  • Zekiri, Jusuf; Jusuf Zekiri and Aleksandru Nedelea. Strategies for Achieving Competitive Advantage. In The Annals of the Stefan cel Mare University of Suceava, pp. 63-73. "Stefan cel Mare" University of Suceava, vol.11, nr.2(14),2011, Suceava, ROMANIA, 2011. ISBN 2066-575X. (Download) . 2011. (Link)

  • Zekiri, Jusuf; Jusuf Zekiri and Biljana Angelova. Factors that Influence Entry Mode Choice in Foreign Markets. In European Journal of Social Sciences, pp. 572-584. Eurojournals, Volume 22, Issue 4, London, UK, 7 / 2011.. 2011. (Link)

  • Zekiri, Jusuf; Jusuf Zekiri. Applying SERVQUAL Model and Factor Analysis in Assessing Customer Satisfaction with Service Quality: The Case of Mobile Telecommunications in Macedonia. In International Bulletin of Business Administration, pp. 86-101. Eurojournals, volume 11, London, UK, 8 / 2011. 2011. (Link)

  • Hasani, Vjollca; Zeqiri, Jusuf; Gagica, Kumrije; Gleason, Kimberley; Ibraimi, Sadudin; Education and enterprising profile of young community: evidence from a transition country. In Journal of Enterprising Communities: People and Places in the Global Economy. 2001. (Link)

  • Emini, Adelina; Zeqiri, Jusuf; The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement. IRENET, Society for Advancing Innovation and Research in Economy, Zagreb, Croatia, 0. (Link)

Work Experience

  • Oct 2005 - Present : Associate professor
    South East European University, Tetovo Macedonia
    Type of business or sector: Education and Research
    Main responsibilities:

  • Sep 2015 - Feb 2020: Director of E-Learning Center
    South East European University, Tetovo, Macedonia
    Type of business or sector: Education and Research

  • 2009 - 2010: Prodean
    Faculty of Business and Economics, SEE University
    Type of business or sector: Education and Research
    Main responsibilities: Administrative Issues

  • Nov 2001 - Aug 2004: High lector
    SEE University, Tetovo, Macedonia
    Type of business or sector: Language Center

  • 1998 - 2001: Professor of English
    Kiril Pejcinoviq, Tetovo, Macedonia
    Type of business or sector: High School

  • 1997 - 1998: Professor of English
    Cede Filipovski, Gostivar, Macedonia
    Type of business or sector: Economic High School

  • 1996 - 1997: Professor of English
    Kiril Pejccinoviq, Tetovo Macedonia
    Type of business or sector: High School

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