Jusuf Zeqiri

Education

• Sep 2007 - Jan 2011: Doctor of Business Administration
  SMC University, Zug, Switzerland
  Specialty: Marketing
  Thesis: "Customer Satisfaction with Service Quality: The Caes of Three Mobile Telecommunication in Macedonia"
  
  
• 2009 - 2011: Doctor of Economic Sciences
  Faculty: Economic Institute
  Ss. Cyril and Methodius , Skopje, Macedonia
  Specialty: International Business and Marketing
  Thesis: "Интернационализација на бизнисот и можности за влез на странски инвестиции во Република Македонија"
  
  
• 2002 - 2006: Master of International Trade and Foreign Languages: EU
  Faculty: Economics, Law and Philology
  Ss Cyril and Methodius, Skopje & University of Rennes, France, Skopje, Macedonia & Rennes France
  Specialty: Languages and Trade
  Thesis: "L'étude de marché pour la vente de plumes et duvets"
  
  
• 1990 - 1995: Professor of English Language and Literature
  Faculty: Faculty of Languages and Translation
  AL-AZHAR University, Cairo, Egypt
  Specialty: English and Arabic languages
  
  

Publications

• Zendeli, Blerina; Zekiri, Jusuf; Veseli, Teuta; Zuferi, Rasim The Impact of Marketing Strategies on Consumer Behavior: Case Study North Macedonia. Springer, Tetovo, 2026. (Link)
  
  
• Armutcu, Baris; Ramadani, Veland; Zekiri, Jusuf; Dana, Leo-Paul The role of social media in consumers’ intentions to buy green food: Evidence from Türkiye. In British Food Journal, Vol. 126 No. 5, pp. 1923-1940 . 2024. (Link)
  
  
• Ramadani, Veland; Alkaabi, Khaula Abdulla ; Zekiri, Jusuf Entrepreneurial mindset and family business performance: the United Arab Emirates perspectives. In Journal of Enterprising Communities: People and Places in the Global Economy, pp. 682-700. 2024. (Link)
  
  
• Zekiri, Jusuf; Abduli, Selajdin; suli, shpresa Factors Affecting Work Motivation of the Academic Staff . In Proceedings of the 6th International Scientific Conference on Business and Economics (ISCBE), North Macedonia, May 2023, pp. 525-542. 2024. (Link)
  
  
• Pejić Bach, Mirjana ; Klinčar, Amir ; Aleksić, Ana ; Rašić Jelavić, Sanda ; Zekiri, Jusuf Supply Chain Management Maturity and Business Performance: The Balanced Scorecard Perspective. In Applied Sciences, pp. 2065. 2023. (Link)
  
  
• Zekiri, Jusuf; Raluca Dania, Todor; Lupșa-Tătaru Dana Adriana, Adriana; Gagica, Kumrije ; Gleason, Kimberly The impact of e-service quality on word of mouth: A higher education context. In The International Journal of Management Education, pp. 100850. 2023. (Link)
  
  
• Zekiri, Jusuf; Ramadani, Veland ; J Aloulou, Wassim The effect of perceived convenience and perceived value on intention to repurchase in online shopping: the mediating effect of e-WOM and trust. In Economic Research-Ekonomska Istraživanja, pp. 1-21. 2023. (Link)
  
  
• Alserhan, Baker; Zekiri, Jusuf; Gleason, Kimberley; Said, Bilall; Armutcu, Baris POSITIONING OF ISLAMIC HOTELS: A CORRESPONDENCE ANALYSIS APPROACH. In GeoJournal of Tourism and Geosites, pp. 108-117. 2023. (Link)
  
  
• Toska, Asdren; Zekiri, Jusuf; Ramadani, Veland; Ribeiro-Navarrete, Samuel Covid-19 and consumers' online purchase intention among an older-aged group of Kosovo. In International Journal of Emerging Markets, Vo.18 No.12, pp. 5921-5939 . 2023. (Link)
  
  
• Hasani, Vjollca ; Zekiri, Jusuf; Gagica, Kumrije; Gleason, Kimberly ; Ibraimi, Sadudin Education and enterprising profile of young community: evidence from a transition country. In Journal of Enterprising Communities: People and Places in the Global Economy, pp. 519-534. 2023. (Link)
  
  
• Zekiri, Jusuf Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products. In Technological Forecasting and Social Change, pp. Volume 177, April 2022, 121522. 2022. (Link)
  
  
• Zekiri, Jusuf Blended Learning and Student’s Satisfaction: The Moderating Effect of Satisfaction on Student’s Performance. In Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, pp. 79-94. 2022. (Link)
  
  
• Zekiri, Jusuf Challenges and Opportunities for Higher Education in North Macedonia during the COVID-19 Pandemics: A Survey of Student Satisfaction and Gender-Related Anxiety. In International Journal of Technology Enhanced Learning, pp. 163-179. 2022. (Link)
  
  
• Zekiri, Jusuf; Thanasi-Boce, Marsela; Kurtishi-Kastrati, Selma; Zeqiri, Jusuf The Role of Social Media Usage and Engagement on Purchase Intentions for Fashion Brands. In International Journal of E-Services and Mobile Applications (IJESMA), pp. 1-14. 2022. (Link)
  
  
• Alserhan, Baker; Ramadani, Veland; Zekiri, Jusuf; Dana, Leo An Introduction to Strategic Islamic Marketing. In Strategic Islamic Marketing, pp. 1-8. Springer, Cham, 2022. (Link)
  
  
• Siti, Hasna Hassan; Zeqiri, Jusuf; Ramadani, Veland; Zhen, Teo Shao; Nik Azman, Nik Hadian; Mahmud, Imran; Individual Factors, Facilitating Conditions and Career Success: Insights from Malaysian Female Entrepreneurs. In World Scientific, pp. 375-400. 2021. (Link)
  
  
• Welsh, Dianne ; Othman, Dalia; Alserhan, Baker; Zeqiri, Jusuf; AlMadadha, Amro; Ramadani, Veland; The impact of the international crisis on the entrepreneurial intentions of refugees. In International Journal of Entrepreneurial Behavior & Research. 2021. (Link)
  
  
• Zeqiri, Jusuf; Alserhan, Baker; University Student Satisfaction with Blended Learning: A Cross-National Study between North Macedonia and Jordan. In International Journal of Technology Enhanced Learning, pp. 325-337. 2021. (Link)
  
  
• Istrefi-Jahja, Arta; Zeqiri, Jusuf; The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo’s Enterprises. IRENET, Society for Advancing Innovation and Research in Economy, Zagreb, Croatia, 2021. (Link)
  
  
• Toska, Asdren; Ramadani, Veland; Dana, Leo-Paul; Rexhepi, Gadaf; Zeqiri, Jusuf; Family business successors’ motivation and innovation capabilities: the case of Kosovo. In Journal of Family Business Management. 2021. (Link)
  
  
• Emini, Adelina; Zeqiri, Jusuf; SOCIAL MEDIA MARKETING AND PURCHASE INTENTION: EVIDENCE FROM KOSOVO. In Economic Thought and Practice, pp. 475-492. 2021. (Link)
  
  
• Alija, Sadri; Zeqiri, Jusuf; Kareva, Veronika; Smartphone in-Class Use and Academic Performance: A Case from the South East European University in North Macedonia. ENTRENOVA, Split, Croatia, 2020. (Link)
  
  
• Zeqiri, Jusuf ; Kareva, Veronika; Aliji, Sadri ; The Impact of Blended Learning on Students’ Performance and Satisfaction in South East European University. ENTRENOVA, Split, Croatia, 2020. (Link)
  
  
• Kajtazi, Kaltrina; Zeqiri, Jusuf; The Effect of e-WOM and Content Marketing on Customers' Purchase Intention. In International Journal of Islamic Marketing and Branding, Inderscience Publishers, pp. 114-131. 2020. (Link)
  
  
• Mucha, Sara; Zeqiri, Jusuf; Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach. In International Journal of Islamic Marketing and Branding, Inderscience Publishers, pp. 99-113. 2020. (Link)
  
  
• Aljaouni, Nour; Alserhan, Baker; Gleason, Kimberley; Zeqiri, Jusuf; Financial Literacy Programs and Youth Entrepreneurial Attitudes: Some Insights From the Jordanian Community. In Journal of Enterprising Communities: People and Places in the Global Economy, pp. 787-810. 2020. (Link)
  
  
• Abdelsalam, Rasha; AL-Haddad, Shafig ; Zeqiri, Jusuf; Influence of Work-Family Conflict on The Emergence of Nascent Mumpreneurs Community in Jordan. In Journal of Enterprising Communities: People and Places in the Global Economy. 2020. (Link)
  
  
• Zeqiri, Jusuf ; Ramdani, Veland ; Ibraimi, Sadudin ; Zuferi, Rasim ; THE IMPACT OF DIGITAL MARKETING ON BRAND AWARENESS AND PURCHASE INTENTION. SEEU, 2020. (Link)
  
  
• Zeqiri, Jusuf ; Ibraimi, Sadudin ; Zuferi, Rasim ; THE IMPACT OF THE COUNTRY OF ORIGIN AND THE HALAL LABEL ON CONSUMER BEHAVIOR AMONG MUSLIMS: THE CASE OF NORTH MACEDONIA AND KOSOVO. Faculty of Business and Economics South East European University – Tetovo, Republic of North Macedonia, Tetovo, 2019. (Link)
  
  
• Zeqiri, Jusuf; Serhan, Baker; Al-Shboul, Mohd; Koku, Paul; Factors affecting Muslim consumers' intention to purchase halal products: a comparative study in North Macedonia, Kosovo and Jordan . In International Journal of Islamic Marketing and Branding-Inderscience Publishers, pp. 167-181. 2019. (Link)
  
  
• Zekiri, Jusuf; Manojloski, Pance; HE QUALITY AND THE PRICE OF THE PRODUCTS AS FACTORS FOR А COMPETITIVE ADVANTAGE IN THE COMPANIES IN THE REPUBLIC OF MACEDONIA. In Ecoforum Journal. 2017. (Link)
  
  
• Zekiri, Jusuf; THE IMPACT OF ETHNOMARKETING ELEMENTS ON CONSUMER PURCHASE DECISIONS IN THE BALKANS: THE CASE OF MACEDONIA. In Ecoforum Journal. 2017. (Link)
  
  
• Selimi, Nasir; Zeqiri, Jusuf; Internationalization of businesses and selection of entry modes in other markets. In ILIRIA International Review, pp. 64-81. 2017. (Link)
  
  
• Zekiri, Jusuf; THE MOTIVATING FACTORS FOR ENTERING INTO FOREIGN MARKETS-THE CASE OF REPUBLIC OF MACEDONIA. In Ecoforum, pp. 182-191. 2016. (Link)
  
  
• Zekiri, Jusuf; MOTIVATING FACTORS AND THE MODES OF ENTRY IN OTHER MARKETS. In Ecoforum, pp. 9-18. 2016. (Link)
  
  
• Zeqiri, Jusuf; The Impact of Social Networks on Students’ Performance. In Academic Journal of Business, Administration, Law and Social Sciences, pp. 183-193. 2016. (Link)
  
  
• Zeqiri, Jusuf; Alija, Shpresa; THE ORGANIZATIONAL CULTURE DIMENSIONS – THE CASE OF AN INDEPENDENT PRIVATE UNIVERSITY IN MACEDONIA. In STUDIA OECONOMICA, pp. 20-31. 2016. (Link)
  
  
• Zeqiri, Jusuf; The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo. In ILIRIA International Review. 2016. (Link)
  
  

Work Experience

• Oct 2005 - Present : Associate professor
  South East European University, Tetovo Macedonia
  Type of business or sector: Education and Research
  Main responsibilities:
  
  
• Sep 2015 - Feb 2020: Director of E-Learning Center
  South East European University, Tetovo, Macedonia
  Type of business or sector: Education and Research
  
  
• 2009 - 2010: Prodean
  Faculty of Business and Economics, SEE University
  Type of business or sector: Education and Research
  Main responsibilities: Administrative Issues
  
  
• Nov 2001 - Aug 2004: High lector
  SEE University, Tetovo, Macedonia
  Type of business or sector: Language Center
  
  
• 1998 - 2001: Professor of English
  Kiril Pejcinoviq, Tetovo, Macedonia
  Type of business or sector: High School
  
  
• 1997 - 1998: Professor of English
  Cede Filipovski, Gostivar, Macedonia
  Type of business or sector: Economic High School
  
  
• 1996 - 1997: Professor of English
  Kiril Pejccinoviq, Tetovo Macedonia
  Type of business or sector: High School