South East European University
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Sustainable Agribusiness

Study Cycle: Second Cycle (Postgraduate)
Faculty: Business and Economics
ECTS: 120 (2 years)

The faculty has developed the study  program based on the interest of students and the experiences of faculty itself, which has the following objectives: students to acquire general knowledge and understand the subjects in the field of agribusiness, especially the concepts and the content of sustainable agribusiness, as well as preparing students to plan a sustainable agribusiness, understanding the environment and sustainability, and management of clients in agribusiness. By training them to be able to plan new policies in this area. This interdisciplinary program provides students with extensive knowledge in the field of agribusiness, and information about its impact on global society. This program is focused on several areas related to sustainability of agribusiness as agribusiness economy, formulating agricultural strategies, and analysis of agribusiness environment.

After successful completion of this course, students will be able to

  • Develop an awareness of the environmental, socio‐cultural and economic impacts of agribusiness;
  • Acquire knowledge of the possible measures to redress the negative impacts of agribusiness;
  • Develop an understanding and appreciation of sustainability in agribusiness;
  • Develop knowledge and understanding of the concept of agribusiness;
  • Incorporate the principles of sustainable agribusiness into developing and managing agribusiness and products.

Graduate students acquire basic knowledge about economic, political, social and technological issues related with agribusiness, which can help them change their lifestyle and work. They are capable of being successful in free market economies, being involved in the international labor market, able to manage public and private companies in orden to improve management of agribusiness in the country, professionally skilled and competent to take part in integration processes of the country in the European Union.

Knowledge and understanding
  • Demonstrate knowledge and understanding of subjects from the field of agribusinessand its sustainability;
  • Demonstrate knowledge and understanding agribusinessissues, like: sustainable development of agribusiness, environmental impacts of agribusiness, Principles of agribusiness, Case studies of (un)sustainable agribusiness practices, etc. 
Applying knowledge and understanding
  • Apply their knowledge and understanding in agribusiness by solving problems in new or unfamiliar agribusiness environments;
  • Independently research the agribusiness market by analyzing their needs and managing plans, relations, destinations, prices, promotional activities, and sales;
  • Work in agribusiness sectors and  market;
  • Prepare and design plans, and carry out a necessary market research for getting authentic data for developing agribusiness strategies. 
Making judgement
  • Evaluate and assess marketing implications  for sustainable agribusiness such as service design, pricing strategies, media assessment, effective promotion and customer satisfaction in a systematic and creative way;
  • Evaluate market conditions (market share, target customers, known and unknown environment) in order to plan products or services, to coordinate marketing activities within the agribusiness sector and control and monitor those activities continuously within the company;
  • Think critically on marketing issues (product, price, place, promotion, people) and business situations in agribusiness environments. 
Communication skills
  • Present marketing strategies and plans within the organization and to audiences from different institutions and organizations, along with using the proper media and form of expression for all the audience;
  • Leading and initiating activities considering touristic plans and strategies;
  • Choose the proper means of communication while producing, , promoting and selling products/services;
  • Share and transfer the knowledge to new generations in the field of sustainable agribusiness.
Learning skills
  • Identify personal need, and select proper learning resources for further knowledge and operate independently;
  • Acquire new knowledge and skills autonomously;
  • Carry out self initiatives independently researching market needs in order to fulfill customers’ needs and wants. 

Semester 1

  • [6 ECTS] Research Methodology
    The main goal of this course is to develop research methods and techniques that are used in studies of agribusiness. This course will help students to improve their analytical skiles, and to use different research methods in the field of agribusiness. The main focus will be on application of research methods, that the business communities face in the field of agribusiness in the internal market and in the global market. This course will also examine the role of research methods, its theoretical justification and their application in the field of agribusiness. Finally, this subject will enable students to use different analytical techniques and methods in their research on issues related to agribusiness.
  • [6 ECTS] Management for Agribusiness
    This subject Management for Agribusiness will help students to gain specific knowledge about rural change and how managing them. Taking into account the nature of the subject, it will be practically fully adapted and special attention will be paid to practical situations faced by business organizations in the field of agribusiness in Macedonia.
  • [6 ECTS] Climate Changes
    The subject includes the study of possibilities for development of ecological awareness, and the potentials and possibilities for its development. It will also study the system of managing environmental climate change, and regulations and strategic documents that lay the foundation for climate change and the need for their development. Moreover, it puts an emphasis on the environmental movement with the economic and social condition and location of climate change in the overall strategy for agribusiness. The course will try to connect conditions of climate change by promoting and protecting the environment and the concept of sustainable development. The subject will also study and compare the comparative system of eco-agribusiness in European countries and the region.
  • [12 ECTS] Free elective course 1

Semester 2

  • [6 ECTS] Economics of Rural Resources
    The main objective of this course is to develop different theories of regional growth and development of methods of regional analysis. This course will help students to improve their analytical skills, and to use economic theory to analyze rural and regional development. The focus will be on applying techniques and instruments that will be useful for the analysis of rural and regional development. Arguments for and against government intervention in rural and regional economies will be included within this subject. It will also examine the various policy, planning and strategies and their application in the economy of rural resources. The course will analyze the impact of government policy on economic growth and development of rural areas.
  • [6 ECTS] Strategies for Agribusiness
    The subject Strategies in Agribusiness is conceptualized to enable students to evaluate and to apply the key elements of strategic analysis, choosing the right strategy within a flexible plan, and to stimulate thinking about the problems associated with implementation of the formulated strategy. The aim of the course is to help students learn to think critically about issues and problems associated with the choice of strategy in turbulent and dynamic environment and to understand that there is not only one way to develop a strategy.
  • [9 ECTS] Elective course 2/1
    • Management of Information Systems
    • Risk Management in Agribusiness
    • Local Rural Economic Development
    • Public Finances and Agribusiness
  • [9 ECTS] Elective course 2/2
    • Management of Information Systems
    • Risk Management in Agribusiness
    • Local Rural Economic Development
    • Public Finances and Agribusiness

Semester 3

  • [6 ECTS] Marketing for Agribusiness
    This course describes the way the company achieves its marketing - goals by determining the target market using marketing strategies to successfully serve the target market. The role of marketing and marketing management in agribusiness, managing the marketing environment, managing the agribusiness market, the interconnectedness of markets agribusiness division of markets, market segmentation, evaluation of market demand, positioning of agricultural products, market demand , consumer behavior, management and marketing - mix elements, managing the pricing policy, managing the politics of distribution and sales, managing the promotion. Students are also introduced to elements of process management, planning marketing activities and marketing plans, marketing strategies, marketing tactics, the organization of marketing and marketing control and successful application in practice.
  • [6 ECTS] Financial Accounting in Agribusiness
    The purpose of lecturing this subject is to assist students understand the essence of accounting. The subject financial accounting relates with the fundamentals of financial accounting. It introduces students the field of financial accounting and covers the following areas: general accounting, bookkeeping, financial statements - balance sheet and income statement, cash flow statement and statement of changes in ownership equity, assets and liabilities and so on.
  • [9 ECTS] Elective course 3/1
    • Operations Management
    • Technological Changes in Agribusiness
    • Project Management in Agribusiness
    • Managing Sustainable Development
  • [9 ECTS] Elective course 3/2
    • Operations Management
    • Technological Changes in Agribusiness
    • Project Management in Agribusiness
    • Managing Sustainable Development

Semester 4

  • [30 ECTS] Master Thesis
    After passing examinations, the student may begin the procedure of filing, making and public defense of thesis topic. The student chooses the mentor, who gives him instructions for preparation of the application of master theses. The application must be granted by the Graduate Studies Educational Collegium and the Scientific and Academic Council of the Faculty. After preparing the final version of Masters Thesis, Academic-Scientific Council of Faculty forms a three-member committee, which prepares the report, which is may be accepted or rejected. The positive report is approved by the Academic-Scientific Council and it is set the date of public defense. After successfully defending the thesis, the student gains the degree - Master of Economic Sciences / Field: Sustainable Agribusiness.