Semester 1

• [6 ECTS] Economics of Tourism
  This subject explores the competitive forces acting in the tourist sector, the actual trends, developments, opportunities and threats to development in regions like Macedonia. The course has also an entrepreneurial approach by tackling optimal organization design, operational and financial management of the tourist businesses, the characteristics of the tourist offer of different micro-regions as well as the demand by categories of consumers, the recommended theoretical and practical methods for meeting the demand and company viability requirements.
• [6 ECTS] Marketing in Tourism
  The aim of this course is to convey the students the most efficient modern marketing procedures, practices and techniques an effective management tool for all these in an ever changing global environment. It will also show its necessity and its dynamic and stimulating effect on the performance of companies operating in the tourism sector, the marketing decisions that managers make about the strategies that apply and the consequences of those strategies, of marketing planning, marketing tactics and marketing control. Starting from the fact that the main concern of every company should be the consumer and his needs and desires, it is necessary to make the right marketing decisions by the level of the enterprise as a whole, and also down to the lower levels of the company.
• [6 ECTS] Introduction to Business
  The Introduction to Business course is designed to familiarize students with the external and internal environment of the enterprise. However, attention will be given to the financial, marketing and organizational function of the company. Besides it will be taken into consideration the impact of enterprise on the community in which it operates.
• [6 ECTS] Free elective subject 1

  Language Courses

  • Albanian Language for Professional Purposes
    After finishing the course Albanian Language for Professional Purposes the students will be able practically use the knowledge which will serve them throughout their employment as well as in their future carrier. Students will be expected to know the differences in spoken and written language, the characteristics of professional communication (report, CV, email), the specifics of professional writing, the most common grammatical forms, to recognize the differences amongst the scientific, administrative and the socio political styles of writing. The students should be able to know the rules of how to organize interviews and debates, to know how to properly write cover letters and to interpret particular texts in a written and spoken form.
  • Academic Writing in English
    In this course students’ academic writing skills will be enhanced in a variety of ways. Students will be enabled to communicate their ideas in a clear, fluent and effective way in order to produce a piece of writing. Students’ academic writing skills will be developed through activities that promote writing like: writing different types of paragraphs and essays. Also, students will be introduced to paraphrasing and citing rules as well as will be made aware of what plagiarism is. Giving feedback on students’ pieces of writing will involve self-correction, peer-correction and teacher-correction of content, organization and language errors.
  • Academic Writing in Macedonian
    After finishing the Academic Writing in the Macedonian course the students are expected to gain appropriate knowledge and advanced communication in Macedonian language with particular emphasis on writing skills. In addition, it is expected that students will become more autonomous and responsible learners. Moreover, students will be able to improve their writing skills in more levels and thereby they will become more confident and more competent when writing in Macedonian. They will be able to reflect critically on different topics, to make conclusions and they will develop skills for excellent written and oral communication in Macedonian.
  • Academic Writing in Albanian
    By the end of each level the students are expected to write an essay and a research paper based on the rules learned during the semester. Specifically, from them it is expected to know the function, the structure and the different types of paragraphs, ways of choosing research topics, collecting the material, the rules for source documentation and the final model.
  • German Language (level 1 to 4)
    After completing each level students will be able to gain appropriate knowledge according to the European Language Framework (specifically and concretely determined by level). In addition, students are expected to become more autonomous and more responsible language learners. By the end of the course, students will be able to think critically and make conclusions about different topics based on the texts that they have read, as well as to express their thoughts and opinions in written and spoken German.
  • French Language
    The French language is now spoken by 200 million people worldwide: 115 million native French speakers and 85 million learners of French, making it the most widely learned second language after English. French is the native language on 5 continents. In addition French is the most used language after English, in international organizations. French is, alongside English, language of work of the secretariat of the United Nations, and official language along with five other languages (English, Spanish, Russian, Arabic and Chinese). French is the official language of the Universal Postal Union. French is one of the three working languages of the European Union, the other two being English and German. French is the only language used in the deliberations of the European Court of Justice. French is, alongside English, the official language of the International Olympic Committee. In international institutions such as UNESCO, NATO, the Council of Europe and the OECD (Organization for Economic Cooperation and Development), the World Anti-Doping, FIFA (International Federation of Football Associations), French is the official language, and in others, like the World Bank, the World Health Organization, the African Union and Interpol, French is preferred language of work. French is language of work in non-governmental organizations such as the International Committee of the Red Cross, Amnesty International, Doctors without Borders, Lawyers without Borders, Doctors of the World.

  Communication Skills

  • Public Speaking
    Upon completion of this course the students will gain knowledge about the communication process, the ethical responsibilities of public speaking and the different types of informative and persuasive speeches. In addition, the students will acquire skills necessary for preparing and delivering different types of speeches, audience analysis, researching speech topics, preparing speeches etc. After completing the Public Speaking course, the students will be able to think critically through constructive self-criticism and criticism towards the speeches of the others.
  • Intercultural Studies
    Having completed this course the students will able to identify global questions and problems from the perspectives of different cultures, the communication dynamics in the other cultures, the similarities and the differences between their values and those of other cultures, as well as the similarities and differences between their communication practices and those from other cultures. In addition, students are expected to become more aware of the stereotypes that society has for different cultures and as a result will better understand their place in the global community. The students will start thinking critically about topics related to their ethnicity, gender identity, class, religion, national origin, age and other demographic characteristics and their impact on the communication process. After finishing Intercultural Studies, the students will also gain communication skills for working in groups through participation in research projects and will acquire the necessary skills to present their research projects.
  • Communication Skills
    The course Communication Skills is designed to enable students to practically apply interpersonal communication. Students will have the opportunity to learn interpersonal skills (such as perception, listening, verbal and non verbal communication); public speaking (such as: organization, delivery and the basics of writing public speeches) and small group communication (such as: leadership, self confidence and listening). The course will also focus on providing basic knowledge and understanding of the job hunting process through written and oral communication by doing tasks such as writing a resume and a cover letter, conducting interview simulations etc.

  IT Skills

  • Advanced Excel
    The purpose of this course is to provide the students with advanced knowledge of this application and of the opportunities offered by the Microsoft Excel application. As well as to enable them to carry out advanced tasks which are associated with their faculty’s programe.
  • Advanced IT skills
    The aims of this course are: * To enable students to acquire basic knowledge and skills in the field of information sciences * To enable the students to acquire theoretical and practical knowledge in Microsoft Office applications (Windows, Word, PowerPoint, Excel, Access) and to apply them in real life situations. * To enable the students to work individually or in groups on practical projects.
  • Advanced knowledge of Word and PowerPoint
    The aim of this course is to enable the students to acquire advanced knowledge of Microsoft Word and PowerPoint and to familiarize them with the opportunities which are offered by them. Moreover, it will enable the students to independently implement various projects and specific complex tasks which are associated with the program in which they study.
  • Google Apps
    The aims of this course are: * To enable the students to acquire advanced knowledge and skills in the field of electronic services (cloud applications). * To enable the students to acquire theoretical and practical knowledge in Google Docs (G-mail, Documents, Spreadsheets, Presentations, Drawings and Forms) and to apply them in real life. * To enable the students to work individually or in groups on various online projects, directly through the web browser.
  • Advanced Access
    Databases are ideal tools for tracking large volumes of Data and Microsoft Access is a quite popular and powerful tool which is used for designing and developing Windows-based databases. This course is intended for new users of Access where the most important functions needed for working with databases are processed.
  • Desktop Publications
    The aim of this course is designing and processing raster and vector graphics through the leading programs Adobe Photoshop and Illustrator, as well as designing and publishing commercial materials for print using Adobe InDesign.
  • Web Publications
    Developing even a simple web page according to current standards requires knowledge of Hypertext Markup Language (XHTML) and Cascading Style Sheets (CSS). Most of the websites also use images, whether in the form of banners, buttons, logos, photos or scans. Adobe Fireworks is built as a tool to create and manipulate images from the web and to allow the makers to optimize these images in order to reduce the file size. Firework also provides an excellent integration with Dreamweaver. This series provides a comprehensive introduction to XHTML, CSS and creating web graphics.

  Miscellaneous

  • Environmental Protection
    The aims of this course are: * To familiarize the students with the basic environmental problems. * To familiarize the students with the role of humans as the key factor in the process of pollution and environmental protection. * To familiarize the students with the influence of various environmental pollutants on health, the professional activity and the organizational ability of the human factor. * Creating positive habits for the environment and raising the awareness for a healthier and cleaner environment. * International and national legislation and international conventions on the environment. * Introduction to international and national global policies in the field of environment. * The environment as a condition for sustainable economic development. * The role of the society in the protection of the environment. * Introducing the major risks to a healthy environment. * Introducing the National Environmental Strategy of the Republic of Macedonia.
  • Sports, Recreation and Culture
    Theory: (in general about sports, disciplines, hygiene, sports medicine, nutrition and general culture). Practical teaching: organizing collective and individual sports games and other activities in the hall and the sports facilities in the campus.
  • Professional Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
• [3 ECTS] Elective English language 1
  • Level 1
    Basic Skills English Level 1 is a one-semester course meeting 6 class hours per week. The full length of the course is 14 weeks. By the end of this course students are expected to be at level of A2 CEF (Common European Framework) and should be able to understand and use familiar expressions and very basic phrases aimed at the satisfaction of needs of a concrete type; introduce themselves and others and ask and answer questions about personal details, describe their daily routines; talk about their family; describe a person/place/room; give directions and interact in a simple way provided the other person talks slowly and clearly and is prepared to help. Students will be able to read and comprehend short, simple texts and respond to them. In terms of writing, students will be able to correctly form a paragraph on topics related to the course material.
  • Level 2
    Basic Skills English Level 2 is a one-semester course meeting 6 class hours per week. The full length of the course is 14 weeks. By the end of this course students are expected to be at level of B1 CEF (Common European Framework) and are expected to be able to talk about past experiences, discuss the weather, go shopping in English, discuss future arrangements, use comparatives and superlatives to describe people or things and write a descriptive paragraph.
  • Level 3
    Basic Skills English Level 3 is a one-semester course meeting 4 class hours each week. The full length of the course is 14 weeks. By the end of this course students should be at level of B2 CEF (Common European Framework). Students will understand and manage simple routine exchanges without undue effort, make themselves understood and exchange ideas and information on familiar topics in predictable everyday situations (provided the other person helps if necessary). Students will be able to deal with everyday situations with predictable content (though they will generally have to compromise the message and search for words). Upon completion of this level, students should be significantly more able to sustain monologues. Students will read and comprehend simple texts and respond critically to them. In terms of writing, students will be able to write logically organized and connected narratives.
  • Level 4
    Basic Skills English Level 4 is a one-semester course meeting 4 class hours per week. The full length of the course is 14 weeks. By the end of this course the students are expected to be at level of B2 CEF (Common European Framework). The students should be able to understand the main points of clear standard speech on familiar matters Students should be able to understand extended speech or lectures provided the topic is familiar. They should also be able to understand texts that consist mainly of high frequency everyday language. Students should be able to understand texts which describe events, articles and reports concerned with temporary problems in which the writers adopt particular attitudes or viewpoints. Students should also be able to initiate and maintain conversation on topics which are familiar or of personal interest. They should be able to write clear, well-organized texts (paragraphs, essays) on topics which are familiar or of personal interest.
  • Academic English
    Academic English is a one-semester course meeting for 2 class hours per week. The full length of the course is 14 weeks. The focus of the course is on two skills often neglected in general English programs: reading and writing. Following research into developing language competence, these two skills are dealt with together. The course covers academic reading and writing interactively. In other words, techniques associated with one skill are closely linked in the course plan with similar skills in the other.
  • Advanced Academic English
    Advanced Academic English is a one-semester course meeting for 2 class hours per week. The full length of the course is 14 weeks. The intention of this course is to serve as an introduction to the conventions of English for academic purposes and to help students acquire the skills needed to apply these conventions in their future academic and professional careers.
• [3 ECTS] Elective subject
  • Sociology of Tourism
    The main goal of the course is to get students acquiring the basic knowledge about the society how it functions, workout the solutions to contemporary problems based on the social thought developed during throughout history. The major fields of sociology, the stages of the development of social thought will be addressed as well the ways how sociological research can contribute to the development of the science of tourism and therefore offer lasting solutions to specific cultural or sectoral challenges.
  • Business Contracts
    This course is designed for would-be entrepreneurs to understand the basics of different business contracts, their responsibility arising from them, the formation, negotiation, performance of these contracts as well how to tackle failures of performance, assess its risks, and mitigate the risks with different contractual tools. The course covers all the contracts typical to tourist activities, focus been on commercial contracts but employment, financial, e-service and pertaining EU regulations will be also covered.

Semester 2

• [6 ECTS] The Principles of Management
  This course is designed to acquaint students with the language of management "(terms and theories) and the role of managers in the organization. Students will apply the knowledge gained in various case studies relating the relevant aspects. This course will cover: major schools and theories of management, the understanding of management, as a process and the main functions of management as planning, organizing, leadership, motivation, human resources management and control.
• [6 ECTS] Human Resources Management
  The course enables students to become familiar with the complex issue of managing human resources, understood it as a process of performing a range of activities and functions aimed at people as important resources in the organization, to use them in the most effective and most efficient way. In this context, particular attention is paid to the following aspects of human resources: different concepts, goals and objectives of HR management, its position in the functioning of the organization, analysis of operations, human resource planning, recruitment, the initiation of the new employees, professional development of the personnel, motivation at work, discovering new resources and managerial capabilities, and management of labor relations.
• [6 ECTS] Business Planning in Tourism
  This course introduces students to the concept of business planning, the characteristics of the business plans and conduct identification and evaluation of opportunities for business development. Students will be able to analyze several case studies and practical experiences in this area.
• [6 ECTS] Free elective subject 2

  Language Courses

  • Albanian Language for Professional Purposes
    After finishing the course Albanian Language for Professional Purposes the students will be able practically use the knowledge which will serve them throughout their employment as well as in their future carrier. Students will be expected to know the differences in spoken and written language, the characteristics of professional communication (report, CV, email), the specifics of professional writing, the most common grammatical forms, to recognize the differences amongst the scientific, administrative and the socio political styles of writing. The students should be able to know the rules of how to organize interviews and debates, to know how to properly write cover letters and to interpret particular texts in a written and spoken form.
  • Academic Writing in English
    In this course students’ academic writing skills will be enhanced in a variety of ways. Students will be enabled to communicate their ideas in a clear, fluent and effective way in order to produce a piece of writing. Students’ academic writing skills will be developed through activities that promote writing like: writing different types of paragraphs and essays. Also, students will be introduced to paraphrasing and citing rules as well as will be made aware of what plagiarism is. Giving feedback on students’ pieces of writing will involve self-correction, peer-correction and teacher-correction of content, organization and language errors.
  • Academic Writing in Macedonian
    After finishing the Academic Writing in the Macedonian course the students are expected to gain appropriate knowledge and advanced communication in Macedonian language with particular emphasis on writing skills. In addition, it is expected that students will become more autonomous and responsible learners. Moreover, students will be able to improve their writing skills in more levels and thereby they will become more confident and more competent when writing in Macedonian. They will be able to reflect critically on different topics, to make conclusions and they will develop skills for excellent written and oral communication in Macedonian.
  • Academic Writing in Albanian
    By the end of each level the students are expected to write an essay and a research paper based on the rules learned during the semester. Specifically, from them it is expected to know the function, the structure and the different types of paragraphs, ways of choosing research topics, collecting the material, the rules for source documentation and the final model.
  • German Language (level 1 to 4)
    After completing each level students will be able to gain appropriate knowledge according to the European Language Framework (specifically and concretely determined by level). In addition, students are expected to become more autonomous and more responsible language learners. By the end of the course, students will be able to think critically and make conclusions about different topics based on the texts that they have read, as well as to express their thoughts and opinions in written and spoken German.
  • French Language
    The French language is now spoken by 200 million people worldwide: 115 million native French speakers and 85 million learners of French, making it the most widely learned second language after English. French is the native language on 5 continents. In addition French is the most used language after English, in international organizations. French is, alongside English, language of work of the secretariat of the United Nations, and official language along with five other languages (English, Spanish, Russian, Arabic and Chinese). French is the official language of the Universal Postal Union. French is one of the three working languages of the European Union, the other two being English and German. French is the only language used in the deliberations of the European Court of Justice. French is, alongside English, the official language of the International Olympic Committee. In international institutions such as UNESCO, NATO, the Council of Europe and the OECD (Organization for Economic Cooperation and Development), the World Anti-Doping, FIFA (International Federation of Football Associations), French is the official language, and in others, like the World Bank, the World Health Organization, the African Union and Interpol, French is preferred language of work. French is language of work in non-governmental organizations such as the International Committee of the Red Cross, Amnesty International, Doctors without Borders, Lawyers without Borders, Doctors of the World.

  Communication Skills

  • Public Speaking
    Upon completion of this course the students will gain knowledge about the communication process, the ethical responsibilities of public speaking and the different types of informative and persuasive speeches. In addition, the students will acquire skills necessary for preparing and delivering different types of speeches, audience analysis, researching speech topics, preparing speeches etc. After completing the Public Speaking course, the students will be able to think critically through constructive self-criticism and criticism towards the speeches of the others.
  • Intercultural Studies
    Having completed this course the students will able to identify global questions and problems from the perspectives of different cultures, the communication dynamics in the other cultures, the similarities and the differences between their values and those of other cultures, as well as the similarities and differences between their communication practices and those from other cultures. In addition, students are expected to become more aware of the stereotypes that society has for different cultures and as a result will better understand their place in the global community. The students will start thinking critically about topics related to their ethnicity, gender identity, class, religion, national origin, age and other demographic characteristics and their impact on the communication process. After finishing Intercultural Studies, the students will also gain communication skills for working in groups through participation in research projects and will acquire the necessary skills to present their research projects.
  • Communication Skills
    The course Communication Skills is designed to enable students to practically apply interpersonal communication. Students will have the opportunity to learn interpersonal skills (such as perception, listening, verbal and non verbal communication); public speaking (such as: organization, delivery and the basics of writing public speeches) and small group communication (such as: leadership, self confidence and listening). The course will also focus on providing basic knowledge and understanding of the job hunting process through written and oral communication by doing tasks such as writing a resume and a cover letter, conducting interview simulations etc.

  IT Skills

  • Advanced Excel
    The purpose of this course is to provide the students with advanced knowledge of this application and of the opportunities offered by the Microsoft Excel application. As well as to enable them to carry out advanced tasks which are associated with their faculty’s programe.
  • Advanced IT skills
    The aims of this course are: * To enable students to acquire basic knowledge and skills in the field of information sciences * To enable the students to acquire theoretical and practical knowledge in Microsoft Office applications (Windows, Word, PowerPoint, Excel, Access) and to apply them in real life situations. * To enable the students to work individually or in groups on practical projects.
  • Advanced knowledge of Word and PowerPoint
    The aim of this course is to enable the students to acquire advanced knowledge of Microsoft Word and PowerPoint and to familiarize them with the opportunities which are offered by them. Moreover, it will enable the students to independently implement various projects and specific complex tasks which are associated with the program in which they study.
  • Google Apps
    The aims of this course are: * To enable the students to acquire advanced knowledge and skills in the field of electronic services (cloud applications). * To enable the students to acquire theoretical and practical knowledge in Google Docs (G-mail, Documents, Spreadsheets, Presentations, Drawings and Forms) and to apply them in real life. * To enable the students to work individually or in groups on various online projects, directly through the web browser.
  • Advanced Access
    Databases are ideal tools for tracking large volumes of Data and Microsoft Access is a quite popular and powerful tool which is used for designing and developing Windows-based databases. This course is intended for new users of Access where the most important functions needed for working with databases are processed.
  • Desktop Publications
    The aim of this course is designing and processing raster and vector graphics through the leading programs Adobe Photoshop and Illustrator, as well as designing and publishing commercial materials for print using Adobe InDesign.
  • Web Publications
    Developing even a simple web page according to current standards requires knowledge of Hypertext Markup Language (XHTML) and Cascading Style Sheets (CSS). Most of the websites also use images, whether in the form of banners, buttons, logos, photos or scans. Adobe Fireworks is built as a tool to create and manipulate images from the web and to allow the makers to optimize these images in order to reduce the file size. Firework also provides an excellent integration with Dreamweaver. This series provides a comprehensive introduction to XHTML, CSS and creating web graphics.

  Miscellaneous

  • Environmental Protection
    The aims of this course are: * To familiarize the students with the basic environmental problems. * To familiarize the students with the role of humans as the key factor in the process of pollution and environmental protection. * To familiarize the students with the influence of various environmental pollutants on health, the professional activity and the organizational ability of the human factor. * Creating positive habits for the environment and raising the awareness for a healthier and cleaner environment. * International and national legislation and international conventions on the environment. * Introduction to international and national global policies in the field of environment. * The environment as a condition for sustainable economic development. * The role of the society in the protection of the environment. * Introducing the major risks to a healthy environment. * Introducing the National Environmental Strategy of the Republic of Macedonia.
  • Sports, Recreation and Culture
    Theory: (in general about sports, disciplines, hygiene, sports medicine, nutrition and general culture). Practical teaching: organizing collective and individual sports games and other activities in the hall and the sports facilities in the campus.
  • Professional Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
• [3 ECTS] Elective English language 2
  • Level 1
    Basic Skills English Level 1 is a one-semester course meeting 6 class hours per week. The full length of the course is 14 weeks. By the end of this course students are expected to be at level of A2 CEF (Common European Framework) and should be able to understand and use familiar expressions and very basic phrases aimed at the satisfaction of needs of a concrete type; introduce themselves and others and ask and answer questions about personal details, describe their daily routines; talk about their family; describe a person/place/room; give directions and interact in a simple way provided the other person talks slowly and clearly and is prepared to help. Students will be able to read and comprehend short, simple texts and respond to them. In terms of writing, students will be able to correctly form a paragraph on topics related to the course material.
  • Level 2
    Basic Skills English Level 2 is a one-semester course meeting 6 class hours per week. The full length of the course is 14 weeks. By the end of this course students are expected to be at level of B1 CEF (Common European Framework) and are expected to be able to talk about past experiences, discuss the weather, go shopping in English, discuss future arrangements, use comparatives and superlatives to describe people or things and write a descriptive paragraph.
  • Level 3
    Basic Skills English Level 3 is a one-semester course meeting 4 class hours each week. The full length of the course is 14 weeks. By the end of this course students should be at level of B2 CEF (Common European Framework). Students will understand and manage simple routine exchanges without undue effort, make themselves understood and exchange ideas and information on familiar topics in predictable everyday situations (provided the other person helps if necessary). Students will be able to deal with everyday situations with predictable content (though they will generally have to compromise the message and search for words). Upon completion of this level, students should be significantly more able to sustain monologues. Students will read and comprehend simple texts and respond critically to them. In terms of writing, students will be able to write logically organized and connected narratives.
  • Level 4
    Basic Skills English Level 4 is a one-semester course meeting 4 class hours per week. The full length of the course is 14 weeks. By the end of this course the students are expected to be at level of B2 CEF (Common European Framework). The students should be able to understand the main points of clear standard speech on familiar matters Students should be able to understand extended speech or lectures provided the topic is familiar. They should also be able to understand texts that consist mainly of high frequency everyday language. Students should be able to understand texts which describe events, articles and reports concerned with temporary problems in which the writers adopt particular attitudes or viewpoints. Students should also be able to initiate and maintain conversation on topics which are familiar or of personal interest. They should be able to write clear, well-organized texts (paragraphs, essays) on topics which are familiar or of personal interest.
  • Academic English
    Academic English is a one-semester course meeting for 2 class hours per week. The full length of the course is 14 weeks. The focus of the course is on two skills often neglected in general English programs: reading and writing. Following research into developing language competence, these two skills are dealt with together. The course covers academic reading and writing interactively. In other words, techniques associated with one skill are closely linked in the course plan with similar skills in the other.
  • Advanced Academic English
    Advanced Academic English is a one-semester course meeting for 2 class hours per week. The full length of the course is 14 weeks. The intention of this course is to serve as an introduction to the conventions of English for academic purposes and to help students acquire the skills needed to apply these conventions in their future academic and professional careers.
• [3 ECTS] Elective subject
  • EU Regulations for Tourism
    This course studies the application of EU regulations in the field of tourism in terms of meeting the needs of businesses and career development. Some of the topics to be covered are: history of law, contracts, relationships between the employer and the employee, consumer protection, instruments of negotiation and other legal instruments. Students will acquire and apply their knowledge in different activities in the classroom in terms of developing skills in critical thinking. Topics include: law, ethics, judicial system, contracts, debts, claims and bankruptcy.
  • Business Ethics
    The subject of ethics is morality in its complexity, contradiction, incompleteness. Business ethics is a part of applied ethics dealing with the ethical issues arising in different professions( accountants, auditors, investment fund managers) in different branches of business ( insurance, financial transactions) in corporate governance, highlighting the very thin , fluctuating or invisible line which separates what is ethical from what is unethical. The course shows the contradictions between codified ethics, law and practice, namely not everything which is legal is ethical and not everything which is ethical is also legal. The importance of business ethics is ever growing and is especially important in building a normally functioning market economy in Macedonia.
  • Accounting
    The course deals with the basics of financial accounting in Macedonia. It covers the following areas: general accounting, bookkeeping, financial statements - balance sheets and income statements, cash flow statements and statement of changes in equity capital, assets and liabilities.

Semester 3

• [6 ECTS] Environmental Science and Ecology
  This course examines the key laws and relationships governing the living environment as a whole. It will also highlight the connections between environment and economics, focusing on how the economy can identify key aspects of environmental problems. Economic concepts are used to find a solution to pollution, optimal management of resources, and enable sustainable development.
• [6 ECTS] Mathematics and Statistics
  The course will help students to understand the elements of descriptive statistics, probability theory followed by the probability distribution of the samples, calculation of distribution parameters, calculation and control of statistical hypotheses, hypothesis testing, linear analysis and analysis of time series, simple linear regression and correlation.
• [6 ECTS] Practical work
• [6 ECTS] Free elective subject 3

  Language Courses

  • Albanian Language for Professional Purposes
    After finishing the course Albanian Language for Professional Purposes the students will be able practically use the knowledge which will serve them throughout their employment as well as in their future carrier. Students will be expected to know the differences in spoken and written language, the characteristics of professional communication (report, CV, email), the specifics of professional writing, the most common grammatical forms, to recognize the differences amongst the scientific, administrative and the socio political styles of writing. The students should be able to know the rules of how to organize interviews and debates, to know how to properly write cover letters and to interpret particular texts in a written and spoken form.
  • Academic Writing in English
    In this course students’ academic writing skills will be enhanced in a variety of ways. Students will be enabled to communicate their ideas in a clear, fluent and effective way in order to produce a piece of writing. Students’ academic writing skills will be developed through activities that promote writing like: writing different types of paragraphs and essays. Also, students will be introduced to paraphrasing and citing rules as well as will be made aware of what plagiarism is. Giving feedback on students’ pieces of writing will involve self-correction, peer-correction and teacher-correction of content, organization and language errors.
  • Academic Writing in Macedonian
    After finishing the Academic Writing in the Macedonian course the students are expected to gain appropriate knowledge and advanced communication in Macedonian language with particular emphasis on writing skills. In addition, it is expected that students will become more autonomous and responsible learners. Moreover, students will be able to improve their writing skills in more levels and thereby they will become more confident and more competent when writing in Macedonian. They will be able to reflect critically on different topics, to make conclusions and they will develop skills for excellent written and oral communication in Macedonian.
  • Academic Writing in Albanian
    By the end of each level the students are expected to write an essay and a research paper based on the rules learned during the semester. Specifically, from them it is expected to know the function, the structure and the different types of paragraphs, ways of choosing research topics, collecting the material, the rules for source documentation and the final model.
  • German Language (level 1 to 4)
    After completing each level students will be able to gain appropriate knowledge according to the European Language Framework (specifically and concretely determined by level). In addition, students are expected to become more autonomous and more responsible language learners. By the end of the course, students will be able to think critically and make conclusions about different topics based on the texts that they have read, as well as to express their thoughts and opinions in written and spoken German.
  • French Language
    The French language is now spoken by 200 million people worldwide: 115 million native French speakers and 85 million learners of French, making it the most widely learned second language after English. French is the native language on 5 continents. In addition French is the most used language after English, in international organizations. French is, alongside English, language of work of the secretariat of the United Nations, and official language along with five other languages (English, Spanish, Russian, Arabic and Chinese). French is the official language of the Universal Postal Union. French is one of the three working languages of the European Union, the other two being English and German. French is the only language used in the deliberations of the European Court of Justice. French is, alongside English, the official language of the International Olympic Committee. In international institutions such as UNESCO, NATO, the Council of Europe and the OECD (Organization for Economic Cooperation and Development), the World Anti-Doping, FIFA (International Federation of Football Associations), French is the official language, and in others, like the World Bank, the World Health Organization, the African Union and Interpol, French is preferred language of work. French is language of work in non-governmental organizations such as the International Committee of the Red Cross, Amnesty International, Doctors without Borders, Lawyers without Borders, Doctors of the World.

  Communication Skills

  • Public Speaking
    Upon completion of this course the students will gain knowledge about the communication process, the ethical responsibilities of public speaking and the different types of informative and persuasive speeches. In addition, the students will acquire skills necessary for preparing and delivering different types of speeches, audience analysis, researching speech topics, preparing speeches etc. After completing the Public Speaking course, the students will be able to think critically through constructive self-criticism and criticism towards the speeches of the others.
  • Intercultural Studies
    Having completed this course the students will able to identify global questions and problems from the perspectives of different cultures, the communication dynamics in the other cultures, the similarities and the differences between their values and those of other cultures, as well as the similarities and differences between their communication practices and those from other cultures. In addition, students are expected to become more aware of the stereotypes that society has for different cultures and as a result will better understand their place in the global community. The students will start thinking critically about topics related to their ethnicity, gender identity, class, religion, national origin, age and other demographic characteristics and their impact on the communication process. After finishing Intercultural Studies, the students will also gain communication skills for working in groups through participation in research projects and will acquire the necessary skills to present their research projects.
  • Communication Skills
    The course Communication Skills is designed to enable students to practically apply interpersonal communication. Students will have the opportunity to learn interpersonal skills (such as perception, listening, verbal and non verbal communication); public speaking (such as: organization, delivery and the basics of writing public speeches) and small group communication (such as: leadership, self confidence and listening). The course will also focus on providing basic knowledge and understanding of the job hunting process through written and oral communication by doing tasks such as writing a resume and a cover letter, conducting interview simulations etc.

  IT Skills

  • Advanced Excel
    The purpose of this course is to provide the students with advanced knowledge of this application and of the opportunities offered by the Microsoft Excel application. As well as to enable them to carry out advanced tasks which are associated with their faculty’s programe.
  • Advanced IT skills
    The aims of this course are: * To enable students to acquire basic knowledge and skills in the field of information sciences * To enable the students to acquire theoretical and practical knowledge in Microsoft Office applications (Windows, Word, PowerPoint, Excel, Access) and to apply them in real life situations. * To enable the students to work individually or in groups on practical projects.
  • Advanced knowledge of Word and PowerPoint
    The aim of this course is to enable the students to acquire advanced knowledge of Microsoft Word and PowerPoint and to familiarize them with the opportunities which are offered by them. Moreover, it will enable the students to independently implement various projects and specific complex tasks which are associated with the program in which they study.
  • Google Apps
    The aims of this course are: * To enable the students to acquire advanced knowledge and skills in the field of electronic services (cloud applications). * To enable the students to acquire theoretical and practical knowledge in Google Docs (G-mail, Documents, Spreadsheets, Presentations, Drawings and Forms) and to apply them in real life. * To enable the students to work individually or in groups on various online projects, directly through the web browser.
  • Advanced Access
    Databases are ideal tools for tracking large volumes of Data and Microsoft Access is a quite popular and powerful tool which is used for designing and developing Windows-based databases. This course is intended for new users of Access where the most important functions needed for working with databases are processed.
  • Desktop Publications
    The aim of this course is designing and processing raster and vector graphics through the leading programs Adobe Photoshop and Illustrator, as well as designing and publishing commercial materials for print using Adobe InDesign.
  • Web Publications
    Developing even a simple web page according to current standards requires knowledge of Hypertext Markup Language (XHTML) and Cascading Style Sheets (CSS). Most of the websites also use images, whether in the form of banners, buttons, logos, photos or scans. Adobe Fireworks is built as a tool to create and manipulate images from the web and to allow the makers to optimize these images in order to reduce the file size. Firework also provides an excellent integration with Dreamweaver. This series provides a comprehensive introduction to XHTML, CSS and creating web graphics.

  Miscellaneous

  • Environmental Protection
    The aims of this course are: * To familiarize the students with the basic environmental problems. * To familiarize the students with the role of humans as the key factor in the process of pollution and environmental protection. * To familiarize the students with the influence of various environmental pollutants on health, the professional activity and the organizational ability of the human factor. * Creating positive habits for the environment and raising the awareness for a healthier and cleaner environment. * International and national legislation and international conventions on the environment. * Introduction to international and national global policies in the field of environment. * The environment as a condition for sustainable economic development. * The role of the society in the protection of the environment. * Introducing the major risks to a healthy environment. * Introducing the National Environmental Strategy of the Republic of Macedonia.
  • Sports, Recreation and Culture
    Theory: (in general about sports, disciplines, hygiene, sports medicine, nutrition and general culture). Practical teaching: organizing collective and individual sports games and other activities in the hall and the sports facilities in the campus.
  • Professional Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
• [6 ECTS] Elective English for Specific Purposes 1
  • English for Specific Purposes 1
    English for Specific Purposes 1 (ESP 1) is a 6 credit course for students studying Business and Economics courses. All students of Business and Economics faculty are required to take the course starting from their 3rd semester after they have passed the level 4 of General English. At this level students are expected to have intermediate level of English and the basic concepts of business and economics in their first language. It is a comprehensive course of reading, speaking, listening and writing for learners who are interested in understanding and expressing the key concepts of business and economics. These concepts are taken from the most important areas of management, production, marketing, finance and macroeconomics.
  • English for Specific Purposes 2
    English for Specific Purposes 2 (ESP 2) is a 6 credit ESP course for students studying Business and Economics. All students of Business and Economics faculty are required to take the course starting from their 4th semester after they have passed ESP 1. It is a comprehensive course of reading, speaking, listening and writing for learners of upper-intermediate level of English. The textbook concepts and topics are from the most important areas of management, production, marketing, finance and macroeconomics.

Semester 4

• [6 ECTS] International Tourism
  The main purpose of this course is to present modern trends in international tourism and their impact on national economies. Short summary: an introduction to international tourism, contemporary trends of globalization of international economic developments, technological developments and structural changes in world tourism, the place of Macedonia in international tourism.
• [6 ECTS] Intercultural Relations and Tourism
  This course allows students to gain knowledge of the culture of the countries and its importance of the tourism for the state. The course is founded on the significance of the knowledge of the cultural heritage and of the historical development of the culture in the world, with particular reference to Macedonia.
• [6 ECTS] Practical work
• [6 ECTS] Elective English for Specific Purposes 2
  • English for Specific Purposes 1
    English for Specific Purposes 1 (ESP 1) is a 6 credit course for students studying Business and Economics courses. All students of Business and Economics faculty are required to take the course starting from their 3rd semester after they have passed the level 4 of General English. At this level students are expected to have intermediate level of English and the basic concepts of business and economics in their first language. It is a comprehensive course of reading, speaking, listening and writing for learners who are interested in understanding and expressing the key concepts of business and economics. These concepts are taken from the most important areas of management, production, marketing, finance and macroeconomics.
  • English for Specific Purposes 2
    English for Specific Purposes 2 (ESP 2) is a 6 credit ESP course for students studying Business and Economics. All students of Business and Economics faculty are required to take the course starting from their 4th semester after they have passed ESP 1. It is a comprehensive course of reading, speaking, listening and writing for learners of upper-intermediate level of English. The textbook concepts and topics are from the most important areas of management, production, marketing, finance and macroeconomics.
• [6 ECTS] Elective subject 4/1
  • Gastronomy
    This course acquaints students with the issues of gastronomy, types of food, preparation and serving, planning and production of food, designing a menu and so on.
  • The History of the Balkans and Europe
    This course studies the history of the Balkans and Europe from ancient times through to modern times and its impact on the tourism of the region
  • Entrepreneurship
    This course is designed to discover the personality of the entrepreneur and how to create innovative business ideas. Students will review the plans, self-evaluations and the operational strategies needed for starting a small business. Business planning process includes the identification of the opportunities, developing the business concept, feasibility analysis and the business plan. The business plan consists of: the management and organizational plan, the product / service plan, the marketing and the financial plan. Students will acquire the knowledge, skills, concepts and strategies necessary for starting a new business. The course also will cover the purchase of an existing business and of a franchise.

Semester 5

• [6 ECTS] Tourism and Hospitality Development Policies
  The aim of this course is to present policies for development and their influence on tourism. We study different policies in different countries and analyze their application in the field of tourism, highlighting their positive and negative effects.
• [6 ECTS] Hotel and Restaurant Management
  This course deals with the meaning, organization, and specifics of catering and accommodation services and their successful application - the characteristics of catering facilities, their function, location, conditions offered and other aspects
• [6 ECTS] Practical work
• [6 ECTS] Elective subject 5/1
  • Eco-Tourism
    The course focuses on the ways, methods and importance of eco-tourism for human and social development, presenting the good practices in countries where its development is on a high level in order to establish guidelines for its development in Macedonia. It promotes the mentality of responsible tourism, developing skills for wildlife watching, feeding, biodiversity and landscape protection and rehabilitation as well its economic benefits.
  • Rural Tourism
    This course addresses the development of rural tourism and its future focusing on its practices and importance in local development. The practices of developed countries are presented in order to establish guidelines for their adaptation to Macedonia’s circumstances.
  • Sports Tourism
    This course deals with sport related tourism both amateur and professional, its categories development paths and actual impact on the local or regional economies It promotes active sporting among the students developing essential skills for practicing some of them like for example swimming, hiking, driving, paragliding, skiing. Besides presenting the good practices involving trainers and stakeholders interested in its development, one of its main goals is to help establishing such networking in Macedonia.
  • Service Marketing
    The course focuses on analyzing the challenges of marketing services and management services and how to provide quality customer services. How to attract and retain customers, and building strong relationships with customers through quality services is the core of this course. The basic concepts covered in this module are: the difference between marketing services versus products, the role of those who deliver services, the key drivers of quality of services, the user's role in creating services; the design and innovation of services, creating a better customer experience, the impact of technology in services, managing customer expectations, etc.
• [6 ECTS] Elective subject 5/2
  • Eco-Tourism
    The course focuses on the ways, methods and importance of eco-tourism for human and social development, presenting the good practices in countries where its development is on a high level in order to establish guidelines for its development in Macedonia. It promotes the mentality of responsible tourism, developing skills for wildlife watching, feeding, biodiversity and landscape protection and rehabilitation as well its economic benefits.
  • Rural Tourism
    This course addresses the development of rural tourism and its future focusing on its practices and importance in local development. The practices of developed countries are presented in order to establish guidelines for their adaptation to Macedonia’s circumstances.
  • Sports Tourism
    This course deals with sport related tourism both amateur and professional, its categories development paths and actual impact on the local or regional economies It promotes active sporting among the students developing essential skills for practicing some of them like for example swimming, hiking, driving, paragliding, skiing. Besides presenting the good practices involving trainers and stakeholders interested in its development, one of its main goals is to help establishing such networking in Macedonia.
  • Service Marketing
    The course focuses on analyzing the challenges of marketing services and management services and how to provide quality customer services. How to attract and retain customers, and building strong relationships with customers through quality services is the core of this course. The basic concepts covered in this module are: the difference between marketing services versus products, the role of those who deliver services, the key drivers of quality of services, the user's role in creating services; the design and innovation of services, creating a better customer experience, the impact of technology in services, managing customer expectations, etc.

Semester 6

• [6 ECTS] Strategic Management in Tourism
  The aim of teaching this course is to enable students to understand the decision making process in order to make good business decisions as future managers. The subject matter allows students to get closer to the fundamentals of system access, system analysis, information theory and the theory of information systems. Decision-making is an essential part of the managerial profession. By performing the exercises with practical examples, students practice individual and team work, thus getting closer to the companies’ realities and get properly trained to solve problems appearing in tourism businesses.
• [6 ECTS] Tourism and the Living Environment
  The course offers the basic concepts about the living environment, its pollution, the ecological problems caused by it, its prevention, and control and monitoring. The economic, social effects of the environment would be also assessed and their impact on different forms of tourism.
• [6 ECTS] Practical work
• [6 ECTS] Elective subject 6/1
  • Consumer Behavior
    The course will focus on analyzing the factors that has an impact on the process of deciding to purchase some products or services. One of the most complex aspects of marketing is ho to understand the consumer; if the understanding of consumer behavior was so easy, then all products or services could have been sold. At the heart of every business is the demand for products or services. Therefore, understanding the what, when, why, where and how consumers choose products is important for the market. Research on consumer behavior over the last few decades has attracted the attention of various fields such as psychology, economics, anthropology and sociology, for a better understanding of the consumer behavior.
  • The Management of Touristic Agencies
    The course covers the know-how of efficient sales and intermediation of tourist services. Contemporary trends in management, tourism, wellness, fitness would be taken into consideration and the adequate technical background for a successful travel agency, including special softwares and the use of online advertising.
  • Economics of Touristic Services
    The aim of this course is to familiarize students with the characteristics of the main tourist services, their innovational aspects, the demand and offer of such services, their assessment, planning, resources, forecast, price analysis, cost benefit analysis from both producer and consumer points of view.
  • Business Communication
    In recent years, many more companies apply the techniques of business communication as a major tool as a response to the fierce competition in the global market. This subject is an attempt to improve the communication skills of students using theory as well as the practice of the correct ways and forms of communicating within the organizational environment with employees and managers as well as holding meetings, interviewing others, how to respond when interviewing, negotiating and motivating people around them.
• [6 ECTS] Elective subject 6/2
  • Consumer Behavior
    The course will focus on analyzing the factors that has an impact on the process of deciding to purchase some products or services. One of the most complex aspects of marketing is ho to understand the consumer; if the understanding of consumer behavior was so easy, then all products or services could have been sold. At the heart of every business is the demand for products or services. Therefore, understanding the what, when, why, where and how consumers choose products is important for the market. Research on consumer behavior over the last few decades has attracted the attention of various fields such as psychology, economics, anthropology and sociology, for a better understanding of the consumer behavior.
  • The Management of Touristic Agencies
    The course covers the know-how of efficient sales and intermediation of tourist services. Contemporary trends in management, tourism, wellness, fitness would be taken into consideration and the adequate technical background for a successful travel agency, including special softwares and the use of online advertising.
  • Economics of Touristic Services
    The aim of this course is to familiarize students with the characteristics of the main tourist services, their innovational aspects, the demand and offer of such services, their assessment, planning, resources, forecast, price analysis, cost benefit analysis from both producer and consumer points of view.
  • Business Communication
    In recent years, many more companies apply the techniques of business communication as a major tool as a response to the fierce competition in the global market. This subject is an attempt to improve the communication skills of students using theory as well as the practice of the correct ways and forms of communicating within the organizational environment with employees and managers as well as holding meetings, interviewing others, how to respond when interviewing, negotiating and motivating people around them.