South East European University
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Programme: Business Administration

Cycle: PhD
Department: Business and Economics
Offered in: Tetovo

The objectives of this program are:

  • Raising the level of management and supervision of enterprises and development of contemporary management;
  • Training and developing of contemporary profile managers: entrepreneurs, prepared to take actions, as well as risks related to any initiative, flexible, determined and courageous individuals;
  • Education of highly-qualified and professional managers with leadership abilities and desire to face the risks of the new millennium;
  • Creation of managers with new perspectives and way of reasoning, developing of skills for predicting the future and taking the risks and possibilities that emerge in the business of the 21st century.
  • Usage of English language journals and books.
  • The ability to engage in independent research at an advanced level.

Upon successful completion of the program students will be able:

  • To work individualy and in group in research of most suitable forms in satisfying the consumers needs.
  • To explain the differences and the needs of the municipalities from scientific and professional aspect.
  • To actively participate in the creation of macroeconomic and microeconomic policies.
  • To be informed and contribute in scientific and professional elaboration.
Knowledge and understanding
  • Calculation of basic macroeconomic aggregates and critical analysis of current macroeconomic policies.
  • Providing a critical review of development policies and their application in the national economy.
Applying knowledge and understanding

The ability to diagnose the actual market developments, predict the tendencies of these developments and analyze the effects of measures of economic policy on market movements.

Making judgement
  •  Able to be involved in the position of leaders in profitable and unprofitable organizations in the country and around the world.
  • Analysis of the general processes of economic development in the world and especially the processes of transition, regionalization and globalization of world economic trends.
Communication skills
  • Allow the development of personal skills, communication, research and other important skills needed for employment.
  • Allowing students to actively engage in teaching and to conduct independent research in all areas of business and economics.
Learning skills
  • Develop the concept of critical thinking of students.
  • Allowing the acquisition of research skills and experience of management, marketing and public finance, in private and nonprofit organizations.

Semester 1

  • Research Methodology and Quantitative Methods in Business and Economics (10.0 ECTS)
    This course introduces students to problems in econometrics, including the specifical choices and functional forms, prevention of abuse of the assumptions of the classical linear model, the elements of probability and statistics Econometrics, intuition and theoretical estimate regresional models with one or more variables performance of original empirical research, extension of the general linear model, the structure of the dynamic model and evaluation of variables with limited depending, etc. This subject is designed for students who are preparing for the preparation of the doctoral thesis project. The main goals of the course are to offer students tools to conceptualize their thesis regarding finding research questions and the creation of data collection methods qualitative analyses. The course is focused on problems quantative methods and techniques, such as statistical analysis, texts related to theory and testing hypothesis. Also important topics for descriptive and causal inference, longitudinal comparative research and case study. Advanced information data collection will be offered for working with text. The goal is to analyze the qualitative data finally putting all theoritical and practical intoxicating function design and writing of the thesis. Epistemological aspects of the subject will materialize through issues. What is the theory of knowledge, which is knowledge, as it comes to scientific knowledge and truth?
  • Theory of Organization - Multidiciplinary Access (10.0 ECTS)
    The course will provide students with a thorough introduction to the classical and contemporary theories in this area. This subject will be treated in classical sociological theory, organizational economics, institutional theory, networking and ecological theory. Also in this case will be considered and the following contents: behavioral theory of organizational decision-making, implementation and learning, social construction process, forms of organization, organizational design and complexity, organizational culture and control, organizational independence and strength, organizational goals and efficiency, organization and information technology processes and guidelines in the organization, inter-organisational connections and networks, new and old institutional theories, the development of so-called organizational ecology, the process of organizational change, institutional change and social movements and others. Within this, students will gain knowledge of the organization as a system analysis.
  • Marketing Management - Advanced Level (10.0 ECTS)
    This course describes how the company will achieve its marketing objectives by identifying the target market using marketing strategies to successfully serve your target market. Customer value is considered as a factor to formulate and placing it in a detailed marketing mix, i.e. product, price, place or distribution and promotion, as well as an action plan. Decisions include what the company wants as its customers, clients need to meet, what products and services to offer, what price to ask, what communications, distribution channels to be used, and what partnerships to develop . In making decisions, companies can be influenced by uncontrollable factors, such as political, economic, social, legal, technology, demographic factors and competition.

Semester 2

  • Review and Approval of the Doctoral Dissertation Plan (10.0 ECTS)
    After the first semester, the student begins his activities for the development of the plan on his doctoral dissertation. Activities include the definition of literature, defining hypothetical framework, the definition of the work methodology and determination of the individual plan as well as the first public presentation. If necessary, can be held elective courses for this purpose.
  • Elective course 1 (10.0 ECTS)
    • Knowledge management, innovation and commpetition
    • Enterpreneurial Management - Advanced level
    • Global Strategic Management - Advanced level
    • Consumer Behaviour - Advanced level
    • Direct Marketing
  • Elective course 2 (10.0 ECTS)
    • Knowledge management, innovation and commpetition
    • Enterpreneurial Management - Advanced level
    • Global Strategic Management - Advanced level
    • Consumer Behaviour - Advanced level
    • Direct Marketing

Semester 3

Semester 4

Concentration: Semester 3 / Semester 4
  • Scientific Research Work (40.0 ECTS)
    In the second year (semester 3 and 4) the candidate continues with research activity by approved individual plan. Mentor provides assessment on these activities in the form of a report to the Scientific-Teaching Council of the Faculty.
  • Publications I (20.0 ECTS)
    Publication of research activities under the table relevant to the media for publication. Publication activities and successes of the candidate checked before scientific audience by area and the relevance of the research.

Semester 5

  • Presentation of Research Results (20.0 ECTS)
    At the end of the 5th semester, after the research activities under the individual plan, overall results of this phase of the paper and the research will be presented publicly by the candidate.
  • Publications II (10.0 ECTS)
    Publication of research activities under the table relevant to the media for publication. Publication activities and successes of the candidate checked before scientific audience by area and the relevance of the research.

Semester 6

  • Doctoral Thesis (30.0 ECTS)
    Continuing the work of doctoral dissertation. Submitted thesis (dissertation), accepted by the Scientific-Teaching Council of the Faculty and submitted to committee members and begin the procedure of public defence.
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